The winners of the PATS Telford 2022 New Product Awards, sponsored by pbwnews, were chosen by a team of independent retailers and retail experts, who arrived at the show before 9.30am on Sunday, September 25th, in order to make their choices from a record number of over 340 new products entered. 

Their decisions took into account a number of criteria such as product innovation, design, quality, packaging, value for money and sustainability.

The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.

The Awards were presented to the winners at 1pm on Sunday by David Rees, editor of pbwnews, and show organiser Gordon Thomas.

Here is a full list of the winners together with the judges’ comments:

PATS Telford 2022

New Product Award Winners (sponsored by pbwnews)

Cat Food and Products

Naturea Grain Free Cat Wet Food

BYMiT (stand M24)

Judges said: Good price point, good choice of flavours and it is nice to see good quality cat food with a high meat content.

Dog Food Products

Naturaw Forage

Naturaw (stand F32)

Judges said: Attractive packaging, well thought-out ingredients, great price point and compostable packaging.

Dog Treat Products

Odourless Braided & Straight Bull Pizzle

JR Pet Products (stand G50/G60)

Judges said: Great option for tough chewers without the smell. An amazing long-lasting chew.

Dog Accessories and Toys

Sotnos Earth Aware Natural Rubber Dog Toys

James & Steel (stand D64)

Judges said: This product uses renewable materials at a good price point. It also has lovely packaging.

Dog Harnesses, Leads and Dog Wear

Adventure Lead With Close Control

Twiggy Tags (stand M30)

Judges said: Great to see an adaptable lead with a locking clip, at a good price point.

Small Animal and Bird Products

Pig ‘n’ Mix Treats Range

HayPigs! (Stand A16)

Judges said: A sweet shop of goodies for guinea pigs that supports health and wellbeing in a fun way.

Pet Care Products

Doughnut Recovery Collar

Dirty Little Paws (stand J70)

Judges said: This recovery support is a great innovation for pets and softer to use than a traditional cone.

Grooming Products

Tropiclean Enticers Dental Care Products

Pedigree Wholesale (stand D10)

Judges said: These easy-to-use dental products will help to remove plaque and bacteria.