Carnilove’s launches bold new brand identity, new recipes and refined product portfolio

Carnilove has unveiled a refined product portfolio with new recipes, a vibrant new brand and packaging. UK pet retailers can now order from BSB Products Ltd.

All Carnilove recipes now feature fresh meat in two ranges, Carnilove Active and Carnilove True Fresh:

Carnilove Active features 70-80% meat overall, now with 26% fresh meat for superior palatability and digestibility.
Carnilove True Fresh delivers high performance nutrition featuring 60-70% fresh meat.

Every dry food is now 100% chicken-free, making the entire range ideal for pets with sensitivities.

The new brand identity is bold and dynamic and celebrates the natural strength, spirit and vitality of cats and dogs. It also highlights the partnership between pets and their humans. Wild and rustic is out and strength and vitality are in, with a colour palette changing of striking red, burgundy and sand. New fonts and on pack illustrations convey movement and purpose.

New recipes include:

Dog

Active Salmon & Turkey with 70% quality animal ingredients including 26% fresh Salmon.
Active Venison & Reindeer & Wild Boar with 70% quality animal ingredients including 26% fresh Venison.
True Fresh Duck with 70% quality animal ingredients including 60% fresh duck.

Cat

True Fresh Beef with 70% fresh beef.
True Fresh Beef for Kittens with 70% fresh beef.
Active Fillets in Jelly Multipacks with 90% meat and organs

The whole dry dog range is available in 12kg, 4kg and 1.5kg bags. The Active cat range is available in 6kg, 2kg and 400g bags. The True Fresh cat range is available in 2kg and 400g bags.

Colin Rodger, Director at BSB Products, exclusive UK distributor of Carnilove said: “Every cat and dog deserves the finest fresh ingredients and lots of meat protein. Carnilove has always been good but now our recipes are even better with more meat and fresh meat ingredients and options for every life stage. With recipes including novel meats such as Reindeer, Wild Boar and Quail we have a wide selection of irresistible options for our four-legged friends. The striking new packaging will create stand out impact on shelf for our retail partners. It’s an exciting new chapter for Carnilove and our retailers.”