In This Issue
Branded pet food brings instant results for independent retailers
How to create your own branded pet food
The Company of Animals acquires Pet Head
HOWND wins prestigious SCOOT Headline Award
Natures Menu aims to transform natural pet food sections
Supreme's Rabbit Revolution flies the flag on welfare
Podgy pets battling to become UK’s ‘biggest loser’
Great response from new firms entering PetQuip Awards
Ancol supports opening of Birmingham Dogs Home centre
Get your own copy of Pet Trade Xtra
Councils still failing to use the latest advice on pet shop inspections
New products in Premium Country Hunter Range
New chair announced for British Dog Groomers' Association
Dog Rocks attending Interzoo 2016
Brits splash the cash on pets but forget about grooming
Burgess Pet Care strengthens nutritional expertise
Cooling Corner for hot dogs from Easidri
Equerry Horse Feeds hit the spot at Bolesworth
The airport with a special toilet for pets
Pet shop given the okay by Environmental Health officials
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Natures Menu aims to transform natural pet food sections

Natures Menu has launched an ambitious re-brand project that will see the company proactively improve in-store branding and positioning with a fresh, vibrant, consumer focused new look.

“Having trialed a selection of new point of sale materials in a number of flagship stores during 2015 we’re now beginning to roll out our new branding and merchandise to our stockists across the country,” says Emily Cannon, Head of Marketing at Natures Menu.

“The impact that the trial rebrands had on sales and consumer awareness was very positive and we’re genuinely excited about seeing the results this will have for independent trade.

“We are committed to supporting the growth of the natural pet food sector within independent trade and have made a major investment in materials and resource to ensure that this is a success.

"We have a host of new products launching from May 2016 onwards and we plan on providing increased support and education programmes on product segmentation for our customers. The aim of which is to improve understanding and awareness of our premium, every day and home prepared products to ensure these are communicated and sold appropriately to customers already feeding, or considering feeding a raw or natural diet.”

Natures Menu has welcomed on board new recruits to its trade support team. The company has appointed five regional Merchandisers, an additional Key Account Manager and a new Regional Account Manager for the South West.

Working within teams across the UK are:
  • South East Counties – Regional Account Manager Kevin Chapman with Merchandisers Paul Barber and Vinnie Brogan
  • South West Counties – Regional Account Manager Jessie St Denis and Merchandiser Paul Blacker
  • Northern Counties – Regional Account Manager Georgina Child and Merchandiser Steven Mead
  • Scotland – Trade Manager Gerry McDade

The team has already transformed the freezer sections of several pet stores across the country, including the creation of a ‘Raw Room’ at Columbard Pets in Midsomer Norton (pictured below) and a rebrand throughout Crosby Pets in Liverpool (pictured above).

To request a visit from your Account Manager, a rebrand from your Merchandiser or to find out more information on Natures Menu’s new range of Point of Sale items contact or call 0800 0183770.

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