Bestpets has launched a new, own label cat litter to offer customers a lower cost, premium alternative to brands.
Bestpets Hygiene Cat Litter, available to purchase now, is 100% Calcium Silicate and benefits from high odour control, low dust content and a non-clumping formula providing cat owners with a clean and effective solution. Available to buy from all Bestpets depots in 20 Litre bags, Bestpets Hygiene Cat Litter is exclusively available to independent pet retail traders.
Karen Hubbard, Category Manager for Bestpets, says: ‘Own label product quality has come on leaps and bounds over the past few years. There is no longer a stigma attached to own-label with many such products outscoring their branded equivalents.
"At Bestpets, we regularly benchmark our own-label products against leading manufactures to ensure that product quality is maintained throughout our extensive range of petcare products.
“Bestpets Hygiene Cat Litter is therefore a must-stock item for retailers looking to offer consumers the option of trading up from Bestpets Wood Based or Lightweight Cat Litter with the knowledge that they are offering a product from a trusted name.
"This brand-new product will allow those within the independent pet retail trade a real point of difference by offering customers a premium product which is not available in the multiples.
"In launching a new own label product, exclusively available for independent pet retail traders, this again shows Bestpets commitment to supporting our customers and helping them to compete in challenging market conditions”.
The premium quality of the product also comes to the fore in the packaging with a departure from the Bestpets normal packaging – again reinforcing the premium nature of the product.
The gold and black colourway with a photographic image – rather than the usual Bestpets cartoon icons – has been designed for maximum on-shelf presence ensuring that the pack stands out from the crowd.
Despite its premium credentials, Bestpets Hygiene Cat Litter is competitively priced with an RRP of £7.99 for a 20 litre pack while still delivering very attractive margins for the independent pet specialist retailer.
For more information on Bestpets and its own-label range of products - or to find your local depot - please visit best-pets.co.uk