Doodlebone has unveiled Lilac Quilt, a fresh new colourway joining its much‑loved Dinky Dog Collection. Designed specifically for small breeds and puppies, the launch brings a soft, seasonal update to one of the brand’s best‑selling materials.

Following continued demand for purple tones—one of Doodlebone’s strongest performing colours—the brand has introduced Lilac Quilt as a natural evolution of its Mint Quilt range. Using the same bestselling quilted fabric, the new colour delivers the comfort, durability and premium feel customers expect, now refreshed in a soft lilac colourway perfectly suited to Spring and Summer.

Lilac Quilt is available across a curated selection of Dinky Dog essentials, including the Snappy Harness, Collar, Lead, Bow Tie and Treat Pouch, allowing pet owners to create a coordinated look for their smallest companions.

Designed with both style and function in mind, the Dinky Dog Collection is known for its softer materials, refined componentry and sizing developed specifically for smaller breeds and puppies. Lilac Quilt sits seamlessly within the collection’s pastel palette, pairing particularly well alongside Mint Quilt for a visually appealing, gift‑ready set.

James Mokler, Product Marketing Manager, says “Lilac Quilt is a launch we’ve been very much looking forward to. Purple tones consistently resonate with our customers, and bringing this colour into our Dinky Dog Collection felt like a natural next step. It’s the same quilted fabric our customers love, now updated in a soft lilac that captures the playful, considered style of the collection.”

Everything customers already love about Doodlebone applies within the Dinky Dog Collection, retailers can enjoy No Minimum Order Quantities (MOQs), free delivery, lifetime guarantee and of course industry leading margins. Plus, launch offers are available for first orders within the collection.