In This Issue
Scampers leads the way with Canine First Aid training course
Pet industry faces 'brain drain' as talented staff look for higher paid jobs, says recruitment expert
New kennels for Manchester dogs left homeless after fire
National Pet Month (April 1-May 2) is almost here!
British pet buyers urged to visit Global Pet Expo
Italian pet product buyers added to ‘Meet the Buyers’ event
Sneyd’s launches super premium Wonderdog Elite
Keep your cool at the ADAPTIL fun fair stand at Crufts
Pooch & Mutt joins forces with sports event planning firm
Get your own copy of Pet Trade Xtra
Pet store forced to close after two decades
Beaphar UK appoints Marketing Communications Executive
Perth pet shop owners reunited with animals stolen in raid
Benyfit Natural set to expand retail operations
Animal charities warn of potential cat-astrophe
DogBuddy aims to solidify its position as Europe’s best dog sitting service
PDSA issues booster reminder after confirmed case of leptospirosis
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Pet industry faces 'brain drain' as talented staff look for higher paid jobs, says recruitment expert
 

Recruitment specialist Lynda Ward, founder of Pet Trade Solutions, claims the pet industry is experiencing a 'brain drain', with many staff searching for bigger and better jobs...

“In over 15 years of recruiting sales and marketing personnel for the pet industry I have never experienced so many people leaving the trade," says Lynda.

"Of course, we constantly identify and welcome excellent newcomers, but over the last six months we have lost far too many experienced, well connected professionals. They are leaving they a big gap in our still growing market."

Asked why she thinks there’s a ‘brain drain’, Lynda answers: “In some instances people are in a so-called glass ceiling situation, and seek a bigger role, whileothers have felt they have been treated poorly in some way by their employer. But currently the overwhelming reason is to go for a better salary.”

On the subject of salaries Lynda says: “There has been a gear-shift in salaries over the past year and I will elaborate on that subject another time, but it’s clear that we as an industry are still not keeping pace with others and as a consequence pet companies are losing some of their best sales and marketing people.”

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

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