Pet industry entrepreneur Katy Rehm will get a chance to enjoy ‘la dolce vita’ having won a trip to Italy to attend Zoomark International 2023 in Bologna next May. The prize includes flights, accommodation and attendance at the show.

The founder of The Pawfume Shop won the competition which was drawn from a group of attendees at the PetQuip Awards held at Telford International Centre.

The former veterinary nurse, who also runs a successful dog grooming business, Groomers, in Formby, near Liverpool, was astonished when her name was called out to be presented with the prize by Zoomark’s Pascale Sonvico.

“I was completely shocked. I wasn’t aware of the competition prior to attending the event and did a complete double take when they called out my name. Of course, I am delighted. It will provide me with a great opportunity to further develop export opportunities and meet distributors across Europe for The Pawfume Shop range.”

The Pawfume Shop has developed a growing reputation since it was founded in 2015. Initially created as an offshoot to Katy’s grooming business, it has become hugely successful in its own right – selling its products to both trade and dog owners. It currently boasts 20 fragrances which give a nod to their human designer perfume namesakes along with shampoos and conditioners.

The business grabbed national headlines earlier this year when it’s most recent addition to the range ‘Savage Doig’ flew off the shelves at Crufts. Since then, Katy has added a ‘Savage’ shampoo to support the ‘layering’ effect of the products – keeping dogs smelling sweeter for longer.

Pascale Sonvico said she was thrilled to offer the prize and to be working again with PetQuip, which hosts the British Pavilion at Zoomark International.

“We look forward to welcoming Katy to Zoomark 2023 and involving her in the show. We hope that she enjoys everything it has to offer and will support The Pawfume Shop as a supplier to European customers.”