Visitors to PATS 2025 – the Pet & Aquatics Trade Show – can expect a hive of activity with more than 400 exhibitors showcasing a record number of new products during the three show days.

Staging the biggest-ever exhibition in its 16-year history, PATS 2025 will take place at its new home of Hall 1 at the NEC Birmingham from Sunday, 28th September to Tuesday 30th September 2025.

Major companies have taken advantage of the opportunity to increase their stand space following the decision to move to the NEC Birmingham, and as a result they will be showcasing multiple brands.

The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will also host major companies exhibiting multiple brands.

Plus the New Starter Zone, supported by trade association PetQuip and media partner Pet Product Marketing, is again proving to be a popular feature as it provides a dedicated area for new businesses and start-ups.

With just two months to go before PATS 2025, exhibitors are excited to share their plans for the big event. Here’s a selection of what to expect.

Visitors to the Fettle Pets’ stand (B59) will get a behind-the-scenes look at the brand’s unique manufacturing process – from concept to pouch. Alex Taylor-Grout, from Fettle Pets, said: “Retailers can receive a private on-to-one session with the team at GTG Pet Foods to learn how we bring premium pet health products to life, from sourcing to small-batch production.” It will be on a first-come-first-serve basis so it’s best to book a slot by emailing Alex at atg@thegtggroup.com.

Leucillin Antiseptic Skincare will be launching Leucillin and Poorly Paws first aid kits, and these will be available to view throughout the three days of PATS on its stand (H61).

Visitors to the Rockfish Weatherwear stand (K111), will receive a free unique-design poncho or umbrella with an on-site purchase. The offer will run for three days but will be limited to the first 100 people. Rockfish Weatherwear is a supplier of stylish Wellington boots.

Soothe and Settle, a creator of calming gear for anxious dogs, will be holding live demonstrations on stand D101 of its flagship product Hush Muff, a noise-dampening ear cover that helps reduce stress during fireworks, travel, vet visits, and more. CEO Rachel MacDougall said: “Come and see the Hush Muff in action on none other than Lola, our official demo dog and winner of Scrufts 2025! We'll be showcasing just how quick and easy it is to use the Hush Muff, with live demonstrations happening every two hours throughout the day.”

Pet Remedy will be organising product demonstrations each day on its stand (L70/M69) to highlight a re-balanced lighter and more fragrant smell for its range of products.

One of the most popular aspects of PATS is the chance to win great prizes from a wide-range of exhibitors.

Shropshire-based Concord Straw Pellets will be hosting a giveaway to win 30 bags of cat litter on its stand (G10) for the duration of the event.

Botanica will also be holding a competition on its stand (K101) where one lucky visitor will win a £100 voucher for their store.

There will be a ‘Guess How Many Wild Fat Balls in the Basket’ competition on the Bamfords stand (F89). The winner will receive a Box of Fat Balls and Feeder.  

Naturo Natural Pet Food is giving one lucky winner the chance to take home a Naturo Pet Bed Hamper worth over £150 on its stand (C2).

Visitors to the PowAir Nature stand (G17) are being invited to pick up a free tote bag filled with product samples and told to watch out for the golden ticket. On each day of the show, one visitor who discovers the hidden golden ticket in their tote will win a free PowAir display stand, perfect for showcasing the brand’s bestselling, pet-safe odour neutralising products. PowAir Nature will also be running Tag & Win Challenge – a fun social media competition. Visitors simply take a selfie or photo on the stand, tag @powairUK on Instagram, and use the hashtag #PowAirAtPATS to enter.

To keep up-to-date with more activities on exhibitor stand visit https://www.patshow.co.uk/exhibitor-focus. You can also find all the latest show offers at https://www.patshow.co.uk/exhibitor-show-offers.

To register for free entry to PATS 2025 visit www.patshow.co.uk.