In This Issue
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Microbiota Science set to takes centre stage
Strictly Come Dancing star attends Sunday Dog Social
The Paws Lab introduces new Pet Tear Stain Wipes
Pedigree Wholesale expands exclusive SportsPet range
Yorkshire clothing brand launches dog harnesses
'Don’t stop feeding this spring' say birding experts
Ten years on since compulsory microchipping for dogs
Get your own copy of Pet Trade Xtra
Bricks-and-mortar pet shop closes to focus on online side of business
Petplan warns cat owners of toxic spring plants
Top 10 pet insurance claims revealed
Time’s ticking for ticks
The best of last edition of Pet Trade Xtra
Retailer responds to ‘stop sale of live animals’ protests
Landmark event signals shift in pet care priorities
Pet shop window to be restored after lorry smash
PIF to support UK pet businesses at Interzoo
Revealed: Britain’s boom in dog ownership
Pets at Home still on course to post £92 million profit
Award-winning Magic Mud goes from strength to strength
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Microbiota Science set to takes centre stage

 

Veterinary professionals are invited to explore the latest advances in gut health and pet nutrition at the Purina PRO PLAN Symposium, the official pre-symposium of the Eurogut Congress 2026.

 

The symposium, titled ‘Navigating Microbiota Dynamics Applicable to Pet Nutrition’, will be held on 6th May and will explore how microbiota science is shaping the future of gut health and pet nutrition.

 

Following the success of the previous Purina® PRO PLAN® Symposia, the event will take place in Rhodes, Greece and online, running from 9:00am to 4:30pm (CEST) / 8:00am to 3:30pm (BST). Simultaneous translation will be available in French, Spanish, German, Italian and Portuguese, alongside English Sessions will explore the influence of feeding practices on gut health, how microbiota can be modulated through diet, the role of biomarkers in microbiome-related diseases, the importance of in vitro models in gastrointestinal research, and microbiota-targeted strategies for managing chronic enteropathies.

 

Attendees will also explore the role of probiotics in influencing canine behaviour and have the opportunity to review real-life case reports. The symposium will also examine the responsibilities of pet food companies in promoting canine welfare, alongside the important connections between pets and their human companions.

 

The event will conclude with an interactive round table discussion, offering attendees the opportunity to share insights with industry experts and contribute to the wider conversation.

 

The speaker line-up includes leading experts from around the world, including Dr Aarti Kathrani (BVetMed (Hons), PhD, DACVIM, FRCVS), Dr Jan S. Suchodolski (DrVetMed, PhD, AGAF; Texas A&M University), Dr Kelly S. Swanson (PhD; University of Illinois Urbana-Champaign) and Dr Linda Toresson (DVM, PhD; Swedish Specialist in Small Animal Internal Medicine).

 

Beatriz Sanz, B2B VHCP Scientific Comms & Event Lead at Purina, spoke about the upcoming event, saying: “It’s been encouraging to see the Pre-Eurogut Symposium develop over the years. “This event is designed to help vets in practice translate emerging microbiota science into meaningful clinical decisions. Alongside the latest research, it offers a valuable space to exchange experiences with peers and discuss how these insights can be applied in real-world cases.”

 

Veterinary professionals can register to attend free of charge via: Purina PRO PLAN Symposium 2026 | Vet Center

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