The chaotic yet exciting time of the year has passed us by, and now all we are left with are extra pounds on the belly and the rest of a dreary Winter ahead. But fear not! This is where New Year's resolutions kick in, and your customers will be heading out to their local pet shop to find healthy foods and help set new wholesome habits for their pets. The key is not to set unrealistic dietary goals for the year but to make simple changes that will sustainably support dog health.

It is said that 50% of dogs suffer from obesity, and this number may increase in the next few years. If your customers feel like they need to reset their dog's diet, guiding them to healthier food choices is an excellent way to start the year. Cooper & Co believes in a healthy diet for dogs through simple, wholesome recipes – free from grain to aid digestion and made with ingredients that have a unique purpose and benefit for dogs to lead a happy, wholesome lifestyle. 

Cooper & Co was developed in-house by Pedigree Wholesale to provide a perfectly balanced diet for Cooper, the dog owned by the company's CEO, Steve Brown. It's always been really important to the family that Cooper is fed a simple and wholesome diet containing only the finest quality ingredients, grain-free and full of all the essential energy, nutrients, vitamins and minerals dogs need for a happy, healthy life.

The range is comprehensive and fits all dog lifestyles – whether dog owners want to provide a diet suitable for sensitive tummies, very active dogs, or one targeted to their young, adult, or senior pets. Offering complete, high-meat dry dog food and two different types of treats – air-dried sausage slices and biscuits – Customers will love the Cooper & Co range. They can be reassured by its natural credentials and science-backed ingredients and benefits.

With category-leading margins across the entire range and in-store support, Cooper & Co can help your sales and offer your customers the right balanced diet for dogs. Simple.

Cooper & Co is available to purchase through Pedigree Wholesale and is exclusively available to the specialist pet trade. The whole range is on sale throughout January, a great time to launch Cooper & Co in-store and introduce it to new customers. Find out more about the range and the portfolio of products by visiting the Pedigree Wholesale website: https://petproducts.co.uk/cooper-co/