With just over a week to go before PATS 2024 opens its doors, the final preparations are being made for what will be the biggest show so far in the event’s 15-year history.

The Pet & Aquatics Trade Show takes place over three days for the first time from Sunday 29^th September to Tuesday, 1^st October and visitors can expect to find more new products than ever from a record number of over 340 exhibitors.

Retailers and buyers will also have the opportunity to take advantage of an impressive number of show offers, and discover trade secrets from leading figures in the grooming world.

“There has been a tremendous amount of work going on behind the scenes to make sure that PATS delivers the widest range of exhibitors, new products and professional grooming demonstrations,” said show director Gordon Thomas. 

“Visitor numbers have been growing rapidly over the years and we’re confident the trend will continue this year. There is so much to see and do – plus more time to do it – and everyone can rest assured they will be given a warm and friendly reception. We can’t wait to greet everyone.”

The addition of the Aquatics Zone – a dedicated area for aquatics, reptile and watergardening exhibitors in Hall 1A – is sure to be a popular destination for specialist retailers and buyers.

The New Starter Zone, supported by PetQuip with media partner PPM, has also been one of the most exciting additions to the show in recent years, with over 32 start-up companies taking advantage of the dedicated area in Hall 3 to launch their product ranges.

Regular exhibitor Hertford Shelving has seen PATS grow and develop over the years and the company’s Steve Lodge admits he’s more excited than ever by the prospect of this year’s show. He said: “PATS promises to be a great event for the pet industry. The move to a three-day show is very welcome as it gives exhibitors and visitors more time to spend with each other. And with the addition of the Aquatics Zone, visitors are getting two shows in one. It’s a win, win for everyone.”

EzyDog is another regular exhibitor at PATS and director Guy Ellis said: “PATS is a fantastic event as it provides us with an ideal opportunity to showcase our range – we get a lot of traction from the show. Visitors are always keen to talk to us and look at our vast range of products.”

And Marie-Louise McKenna, marketing executive at Frozzys, added: “We are eagerly anticipating the PATS 2024 three-day event. This annual gathering provides an exceptional platform for us to showcase our range and introduce exciting new products to the market. We look forward to reconnecting with colleagues and welcoming new customers from near and far.”

So why should buyers from pet stores and garden centres attend this year’s PATS? Here’s what visitors can expect:

• The biggest ever New Product Showcase and Awards, with over 420 entries to date
• Dedicated Aquatics Zone for aquatics, reptile and watergardening specialists
• New Starter Zone for start-ups and new businesses
• Unrivalled show offers and competitions
• Grooming Workshop including insightful demonstrations, competitions and talks
• Unique networking opportunities
• Free entry, free show catalogue, free parking for up to 1,300 cars and a complimentary tea/coffee voucher.

One of the major successes at PATS shows over the years has been the New Product Showcase, sponsored by pbwnews.  Over 420 new products will be on show in three designated areas, and from all the entries, a panel of independent retailers will decide the winners of the prestigious New Product Awards.

The Grooming Workshop, in association with For All DogKind, will include some of the country’s leading groomers. The demonstrations will highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas as well.

Leading trade association PetQuip, which has been working with PATS to attract international pet retail chains and distributors to the Autumn showpiece, will be staging its prestigious PetQuip Awards after the second day of the exhibition. Reflecting the dynamism of the UK petcare sector, the annual awards recognise and reward the energy, achievement and innovation realised within the pet trade over the past year.

PATS is definitely THE place to be this Autumn so make sure you register for free entry to the show at www.patshow.co.uk where you’ll also find a full list of exhibitors.

Opening times

Sunday, 29th September 2024: 9.30am-5pm

Monday, 30th September 2024: 9.30am-5pm

Tuesday, 1st October 2024: 9.30am-4pm

PATS 2024 has produced its digital Red Book, highlighting some of the exclusive offers and fantastic new products to be showcased at the show.

In the PATS Red Book there are over 100 exclusive show offers from exhibitors and a selection of the latest new products to be launched on to the market.

To access the page-turning version of the Red Book click here

Leeds pet store Woof The Yorkshire Dog Shop (Woof), which sells a wide range of organic, grain-free and sustainable pet products, is among 14 businesses announced as Start Up Loans’ 2024 Ambassadors.

The business was founded in 2021 by Natalie Press after her son received an autism diagnosis and she set up Woof with his needs in mind. He loved dogs but found typical dog shops overstimulating due to their bright lights. This impacted how she designed the shop, including a spacious lay out and interactive products. As a family-run business, the shop was also set up to provide her son with a career.

To set up the business, Natalie secured a £25k Start Up Loan, supported by the programme’s Business Support Partner, Virgin StartUp. She used the finance to fit out the premises with bespoke furniture and to purchase initial stock. 

Woof is unique to other dog stores as it has interactive features such as a doggy pick-and-mix and supports other small business in the region by selling locally sourced products. The business also has a strong community focus and Natalie works with other local business owners to run family fun days to increase footfall to Roundhay.

The annual Start Up Loans Ambassadors programme, now in its ninth year, celebrates inspiring UK business owners who have launched an enterprise using finance from the government-backed scheme. The Ambassadors have been selected as they demonstrate the resilience, creativity, and determination required to make a smaller business successful, and to provide inspiration for entrepreneurs across the UK.

Natalie Press, said: “The Start Up Loan’s programme was the boost I needed to turn my love of dogs into a business that is centred around my son’s needs and caters to the local community. Because of this, I am excited to become a Start Up Loans Ambassador this year so I can inspire other entrepreneurs to take the leap and start their own business.

“Within three years we have become a well-loved business in the community that is helping bring people together through our family fun days and customer-focused approach. We are already looking to open a second store further down the line and the Start Up Loan was a catalyst for this.”

This year, in addition to 12 Ambassadors drawn from each of the UK’s Nations and regions, two more Ambassadors have been selected. These business owners represent two important groups supported by the programme, who may face challenges in accessing finance from elsewhere: one from the ex-Armed Forces community and the other from the Gen Z age group.

The 2024 Ambassadors will be introduced at a dedicated event in central London that marks the start of a year-long programme which will see the new Ambassadors take part in a series of local and national activities, helping inspire and encourage aspiring start-up founders to take the leap into business ownership.

Cat Smith, Senior Network Manager for Yorkshire and the Humber at the British Business Bank, said: “I am delighted to welcome Natalie Press, founder of Woof The Yorkshire Dog Shop as the new Ambassador for Yorkshire and The Humber. Natalie embodies the determination and drive that is required of a business owner in the current climate. I know that she will inspire others to follow their dream of becoming a business owner and I am very much looking forward to working with Natalie and helping to share her story.”

Chloe Fenn, Start Up Lead, Virgin StartUp added: “We love the ethos behind family run business “Woof”. The founder, Natalie, has done an amazing job of bringing the brand to life through social, since using a Start Up Loan to open her first premises in Yorkshire.  It has been great to see “Woof” expand to stock a range of products and foodie treats, even hosting exclusive events such as pop-up studio days to capture perfect pictures of your furry friend.  It’s a must visit for animal lovers in the Yorkshire Area!”

Small Business Minister Gareth Thomas said: “Access to finance is crucial for SMEs to succeed, and the startup loan scheme is a lightning rod to that success. We know that when small businesses are given the tools to thrive, it leads to growth, more jobs and helps to boost the whole economy.”

Since its inception, the Start Up Loans programme has delivered more than 115,000 loans to business owners across the UK, amounting to more than £1.1bn of financing. Of those loans, 40% of loan recipients have been women and 20% from Black, Asian, and Other Minority Ethnic backgrounds (not including White Minorities).

Through a network of business support partner organisations, the Start Up Loans programme provides:

• access to pre-and-post loan support to help applicants to develop a business plan
• fixed-interest first and second loans of up to £25,000 to help recipients to start or grow their business
• mentoring support to help loan recipients with everything from cash flow to marketing.

As an official Business Support Partner for the British Business Bank’s Start Up Loan programme, Virgin StartUp operates within a network of business support partners, delivering Start Up Loans in the range of £500 to £25,000 across the UK.

BAM! cat toys, which are made by James & Steel at their premises in Gloucestershire, are continuing to open up more export markets for the company. 

The innovative range of products was on show at Pet Fair Asia in Shanghai last month on the stand of Chinese distributor Haizi Pet Products, which specialises in distributing high-end imported pet products throughout China.

James & Steel also shared a stand at Superzoo with trade association PetQuip in a bid to launch BAM! into the US.  John and Jason James were on the stand with Emma Brazier of Petquip and Gordon Thomas of PATS, and were pleased with the interest shown in the range.

John James told Pet Trade Xtra that he believes their sales to China, interest from the US and their sales throughout Europe, Scandinavia and Asia, shows there is good worldwide potential for pet accessories made in the UK.  

“People all over the world still value products made in the UK and there is a premium to that tag, providing the product has something to offer, is of good quality and can be supported by good packaging and efficient service levels – these are things which we offer as normal,” said John.

A distinctive feature of BAM! toys is the fact they are filled with Premium North American catnip.

For more information on the BAM! range go to www.jamesandsteel.com, or visit the James & Steel stand (B70) at PATS.

Natures Menu won a prestigious Best of British Award at the recent Glee trade exhibition held at the NEC earlier this month.

The company clinched the award with its Natures Menu Freeze Dried Dinners.

Jess Griffiths and Rosie Paul (pictured) said: “We are very honoured and excited to have won Best of British. We are proud of the fact we make our products in Norfolk, where we're based, so it was a real honour to win. It has been really positive because it's such an innovative product that a lot of stores and retailers haven't heard of before. It's a new product and we are trying to fill a gap in the market.”

Marriage’s has expanded its small animal range to cater for the individual nutritional needs of five additional species beyond rabbits and guinea pigs. The new premium quality Nutri Pressed range is presented in eye-catching new packaging, with the option of pellets or mixes and a good choice of pack sizes.

The complete range of 13 products, formulated specifically for rabbits, guinea pigs, chinchillas, hamsters, gerbils, rats and mice, mark phase two of the brand’s distinctive new identity, which follows hot on the heels of their indoor and aviary bird relaunch last month.

Marriage’s new small animal range is produced using the advantageous Nutri Pressed method which combines expert nutrition with cool pressing technology, for superior nutrient content and flavour. Cooler processing temperatures help to retain more of the nutrients which may otherwise be lost during higher temperature manufacturing methods. 

Each product is unique and has been meticulously formulated based on published scientific research to provide a wholesome, flavoursome and balanced diet that helps support optimum health and well-being. The herbivore diets for pets such as rabbits and guinea pigs are naturally high in fibre to help support digestive health. For pets such as hamsters and rats, who have a different digestive system with less reliance on fibre, Marriage’s has designed specific products to mimic their naturally omnivorous diet. 

All the Nutri Pressed diets have added linseed, a natural source of Omega 3 and 6 to help support a healthy skin and coat, while a prebiotic helps to support a healthy digestive tract. There is no added sugar and no artificial colours, to ensure that every diet is as natural as possible.

“Bursting with tasty ingredients, our Nutri Pressed products are an exciting alternative to traditional extruded nuggets” said Sarah Kitson, Head of Marketing at WHM Pet Group (Marriage’s). “What we really love about our Nutri Pressed small animal feeds is how natural they really are. Due to the way that they are manufactured they are not over processed, which results in a whole host of benefits."

The new fresh-looking pack design brings a strong brand identity across the range. Clear product names and key call outs bring the product features and benefits to life on the pack face, for greater clarity of proposition on shelf. Every pack also includes the Marriage’s 6 Step Well-being Plan, providing useful feeding tips and helpful ways to support small animal health and well-being. 

New pack sizes have also been introduced across the category to cater for customer purchasing requirements, with weights ranging from 750g all the way up to 10kg.

“At Marriage’s® we know that your customers want the very best for their pets and so do we.” said Sarah Kitson. “With our smart, new packaging on the outside and our new Nutri Pressed formulations on the inside, we are extremely proud to be able to provide optimum nutrition and the dietary preferences for each different species.”

For further information on how to stock, call 0845 257 0232 or e-mail contactus@marriagesmillers.co.uk 

Arden Grange has added to its canine treat range with Veggie dental sticks with mint and superfoods. These grain-free, naturally hypoallergenic plant-based sticks are expertly crafted to support daily dental hygiene while offering a nutritious and enriching reward for dogs.

The new veggie dental sticks are low in fat and infused with mint oil to naturally freshen breath with every bite. The innovative recipe features a unique blend of nutrient-rich superfoods, celebrated for their antioxidant properties. These ingredients help to support immune function and promote healthy skin and coat condition.

Maintaining dog’s dental health is essential, and early attention can help prevent future dental issues and reduce vet visits. Chewing on toys and dental sticks helps remove the soft film of bacterial plaque that can harden into yellow tartar if left unchecked. Suitable for any breed size, these sticks offer a practical solution for maintaining your pet's oral hygiene.

Measuring approximately 130mm x 15mm, each stick is designed with distinct ridges and slight flexibility to ensure enjoyable chewing while effectively supporting your dog's dental health.  Each 180g pack contains seven sticks, providing a week's supply of dental care for £2.99.  Arden Grange veggie dental sticks are presented in a shelf-ready tray of eight fully recyclable packs. 

This latest product launch underscores Arden Grange’s commitment to providing 'nutrition without compromise.' The naturally hypoallergenic formulations exclude common dietary allergens such as wheat gluten, soya, and dairy products, and contain no added sugars, artificial flavours, colours, or preservatives. Arden Grange continues to deliver appealing treats that contribute to the overall well-being of beloved pets.

Arden Grange veggie dental sticks are now available. For more information on these new treats or any other Arden Grange products, visit www.ardengrange.com.

Pet product company, Pointer, is on the hunt for Britain’s Best Barking Baker, as Channel 4’s iconic Great British Bake Off returns to our screens this autumn. Helping dog lovers across the UK have some fun with their pooch, Pointer’s winner will be crowned at the beginning of December.

This exciting nationwide challenge invites dog owners and food enthusiasts to channel their inner baker and re-create Pointer’s delicious dog-friendly recipes at home.Participants can download the exclusive recipes from the company’s website and showcase their culinary creations on Instagram, tagging @PointerPetProducts and using the hashtag #PointerBarkOff for a chance to win incredible prizes and be crowned Britain’s Best Barking Baker!

The recipes include dog-friendly variations of cupcakes, breads, biscuits, crumbles, pancakes and more. There’s even a pooch-certified rocky road!Expertly created by Pointer’s pet food experts and dog behaviouralists, the recipes are safe for pooches and were even tested and declared ‘definitely delicious’ by a handful of four-legged tasting experts

How to take part:

1. Visit Pointer’s website and download the recipes for free
2. Recreate the recipe at home with your four-legged friend’s approval!
3. Post a photo or video of your baking masterpiece on Instagram
4. Tag @PointerPetProducts and use #PointerBarkOff in your post

The competition will run from 23rd September to the beginning of December, with winners announced shortly thereafter on social media. The most creative and appealing entries will be in with a chance to win fantastic prizes including toys and plenty of treats.

Cassandra Brennan, Senior Marketing Executive, at Pointer said: “Pointer is all about having fun with your furry friend, and baking in the kitchen is one of the best ways to do this! Dig out the oven mitts and baking trays and get involved with our challenge this autumn. Heaps of fun guaranteed!”

More information can be found at @PointerPetProducts on Instagram.

Leading dog accessory manufacturer, EzyDog, has revealed that it will be making a return to PATS from 29th September to 1st October on stand L14, to display its fantastic range of products for four legged friends.

EzyDog is a global market leader in the pet accessory industry that offers an immense range of leads, collars, harnesses and even, life jackets and backpacks! 

Pet & Aquatics Trade Show (PATS) is the premier show for pet retailers, taking place at Telford International Centre in Shropshire.

EzyDog has been a regular supporter of this event as it provides the company with an ideal opportunity to showcase its range, all of which are premium quality, durable and comfortable and offers solution-based products that strengthen the bond between dogs and their owners. Available in a huge range of colours and finishes, the EzyDog stand will feature its most popular ranges, for this prestigious dog event.

EzyDog has also won two awards in previous years, once in 2017 for the DRIVE Harness and again in 2022 for the introduction of its Corduroy range.

The EzyDog UK team is also expanding and have announced that Katharine Harding-Jones will be joining the team as a sales consultant, with her first day starting at PATS 2024. With 20 years’ experience within the pet trade, Katharine brings a wealth of knowledge to EzyDog and is excited to meet customers old and new.

Guy Ellis, Director for EzyDog UK, said: “PATS is a fantastic event that we get a lot of traction from. Visitors are always keen to talk to us and look at our vast range of products.

“We pride ourselves on the quality and innovation of our products, as we design everything with the dog at the forefront. It assures them protection, as well as being comfortable and it also provides the dog with a sense of freedom.

“Being able to show customers how our products work is important and, as many dog owners can understand, making sure you’re buying the right size (and colour!) is vital. While we have size guides and videos on our website, there’s something to be said for holding the product in your hands to feel the quality and putting it against your dog to see the fit.

“We’re also thrilled to welcome Katharine to the team, she is a fantastic new addition to the team and with her first EzyDog outing at PATS, we’re sure she’ll thrive. She has incredible connections and our stand will be very popular for people wanting to see the products, as well as Katharine!”

Mikki has launched a range of Doodles Drying Robes for Poodle crossbreeds (Doodles). Doodles, with their curly, part-wool coats, are known for retaining water and tangling easily, making post-walk or bath drying a challenge. The new Mikki Doodles Drying Robes are specially crafted to address this need, using highly absorbent microfiber that speeds up the drying process whilst minimising tangles and keeping the coat frizz free.

Available in five sizes from small to XXL, the Drying Robe has a full-body design to provide maximum coverage from head to tail, ensuring the dog stays cosy and dries off effectively without the fuss of a traditional towel. Simple to fit over the head with step in trousers the neck of the drying robe can be left up as an over-ear hood or folded down. 

Each robe is supplied in a matching drawstring storage bag made of the same microfibre, the bag doubles up as a paw and face drying mitt and can be washed alongside the robe at 30 degrees. 

For dogs that love to shake, roll, or zoom around after a wash or walk, the Doodles Drying Robe keeps their coat frizz-free while minimising mess throughout the home and car, making it the perfect solution for maintaining cleanliness and comfort in every pet-loving household. 

The range is available to order now with an optional FSDU from https://trade.interpet.co.uk/

BETA International will be at NAEC Stoneleigh on 22nd and 23rd September. It’s free to enter, free to park, and as the UK’s premier trade event for the equestrian and country sector you won’t want to miss it. Here are 11 reasons to come and visit the show…

1. Incredible talk programme at the evoke Seminar Theatre. From discussions around safety to using video for marketing, cyber security for business to VM Regs and evidence based prescribing, it’s all there!
2. The new Feed Hub is a dedicated space for feed and supplement brands, and has its own schedule of talks running across the two days for those attending the show.
3. There are up to 20 CPD points available across the two days on various talks.
4. Coffee Shop sponsor, LeMieux, is giving everyone at the show a free coffee/tea voucher for them to claim inside the hall.
5. People who get to the show before 10.30am each day can bag themselves a free breakfast! There’s the option of a free breakfast roll alongside healthier options inside the hall. To qualify, visitors must be at the show before 10.30am, and claim before 11am.
6. INEOS Automotive, BETA International’s Automotive Partner, will be offering free off-road experiences to people at the show, just head over to the INEOS stand and book your space.
7. Medical Detection Dogs is BETA International’s Charity of the Year. With dogs at the show and a fascinating talk planned for each day, visitors get to see these life saving dogs in real life.
8. The Horse&Rider New Product Showcase will be sharing what’s new in the industry in a special feature area. All products are judged by an esteemed panel with the winners awarded ETN New Product Awards
9. For those looking to stock new brands, the Best Seller Spotlight gives exhibitors a chance to share their best sellers- whether they’re new or classic lines. Great for those looking to expand the range in store.
10. Over 100 stands showcasing a huge number of brands under one roof.
11. Ample opportunities to network, chat and catch up with friends, colleagues and the people behind the best known brands in the industry.

To register for your FREE ticket, just go to https://beta-international-2024.reg.buzz/

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The Lion at Basford in Nottingham has earned the prestigious title of Britain’s Best Dog-Friendly Pub. That’s according to Rover.com, the world’s largest online marketplace for loving pet care and its expert Tavern Testers, who have meticulously inspected over 110 pubs up and down the country.  

Leading the pack among pubs nationwide, The Lion at Basford stands out as a canine haven, with every detail designed with dog lovers in mind. From plush dog beds and cushions piled high, to treats and doggy ice cream on demand, and even staff trained in first aid for dogs. The Lion at Basford is setting the gold standard for dog-friendly hospitality in the UK, making it the ulti-mutt destination for pups and their people alike. 

The Burnt Stump in Nottingham, West End Bar in Scotland, and The Punch House in Wales were also highly commended for their proactive pup-pleasing efforts.​​​​ Rover’s Tavern Tester’s in-depth reviews judged pubs on a range of factors including their booking systems, pup accessibility, welcoming atmosphere, staff communication, doggie facilities, pet safety, dog behaviour policies and overall experience. 

BEST DOG-FRIENDLY PUB PER REGION 

• East Midlands – The Lion at Basford  
• Scotland – West End Bar  
• Wales – The Punch House  
• East of England – The Chequers  
• West Midlands – The British Oak  
• South East – The Spindle & Thread  
• Yorkshire – The Dog and Gun 
• North East – The Keel Row 
• South West – The Hope & Anchor 
• North West – The Maltings 
• London – Lord Palmerston 

Rover's Dog-Friendly Pub Awards celebrate the establishments that truly go above and beyond in creating a welcoming and homely environment for four-legged friends. The awards come as new research from Rover reveals that dogs aren't just welcome in pubs – they’re becoming an essential part of pub culture. In fact, 43% of Brits believe dogs are integral to the pub experience, with more than half (59%) even saying they’d prefer being around canines than kids when enjoying their local! 

Taking it a step further, an impressive 62% of the nation wishes all pubs were ‘dog-friendly’ while others advocate for designated areas for children, allowing dogs to roam freely in other parts of the pub (31%). 

With pubs at the centre of Brit's social scenes, it’s no surprise that almost 3 out of 4 (71%) Brits see dogs as great icebreakers. According to Rover, 41% of dog owners even bring their furry companions along on pub dates, and for many, it’s puppy love with more than a quarter (28%) of pub-goers having met their partners through their dogs. For those still searching for their special someone, 53% have used their dog as an excuse to strike up a conversation with a stranger, and 40% have made lifelong friends, all thanks to a canine connection. 

Adem Fehmi, Canine Behaviourist at Rover comments: “Our 11 tavern-testing pet owners have been busy surveying pubs across the nation to find the most dog-friendly pubs. Scoring extremely highly on factors such as doggy amenities, hospitality, and dog-friendly policies, we’re delighted that The Lion at Basford has been recognised for their efforts in making their pub a wonderfully welcome place for canine friends to visit.”   

Ella Wolfenden, Landlady at The Lion at Basford, comments: “We've always rolled out the red carpet for our canine customers—from doggy ice cream to a first aid kit behind the bar. We're chuffed to have been named the UK’s most dog-friendly pub by Rover, and the award will be sitting proudly behind the bar, not too far from the jar of free dog treats! We’ve created an environment where dogs can socialise, eat, drink, and enjoy the pub just like their owners. We're extremely proud to see how much the dogs love it here, and this award is the perfect recognition of that." 

Aquamania 2025, a new trade show dedicated to the thriving Asia-Pacific ornamental fish and aquarium market, is set to make a splash in Singapore on 25-27 June 2025. 

Organised by MP Singapore Pte Ltd, and partnering with Ornamental Fish Importers (OFI) and Singapore Aquarium Fish Exporters Association (SAFEA), this event promises to connect international buyers, regional sellers, and passionate hobbyists; fostering a dynamic environment for networking, learning, and propelling the future of aquatics.

Held at Suntec Singapore Convention and Exhibition Centre and boasting an exhibition space covering 7,000sqm, Aquamania will showcase the latest innovations and technology from over 100 international exhibitors and 200+ key buyers from key importing countries such as Canda, China, France, Germany, Japan, Malaysia, Netherlands, United Kingdom, the United States, and more.

“Aquamania 2025 is designed to be a catalyst for growth and innovation in the ornamental fish and aquarium industry for Asia-Pacific,” says David Lim, Project Director of Aquamania 2025. “By bringing together key players from across the globe, we aim to foster collaboration, knowledge sharing, and the exploration of new opportunities within this dynamic market.”

"OFI is proud to support Aquamania 2025. Singapore has been a major exporter of aquarium fish for many years, proving to be the perfect location for the launch of Aquamania.” said Shane Willis, President of OFI. “This event not only showcases the beauty and diversity of aquarium fish but also includes the latest information, technology and best practices for the global aquarium industry.”

“SAFEA is happy to participate and contribute to the success of Aquamania 2025. The association is always ready to support and cement Singapore's position as a leading player in the global onamental fish industry,” added William Chew, Chairman of Singapore Aquarium Fish Exporters' Association (SAFEA).

Visit www.aquamania.sg for more information.

New research suggests that Britain’s pets could be getting a Hollywood makeover this Halloween, as search interest grows for dog costumes inspired by major film characters.

The data, shared by dog harness and accessory specialists TopDog, shows 'Dogpool' from the recent Deadpool & Wolverine release joins a lineup of canine classics experiencing significant search interest growth over the last 12 months when compared to the period prior. The trending costumes include:

• Zero from The Nightmare Before Christmas, over 5,000% increase
• Willy Wonka following the release of Wonka in December 2023 - over 5,000% increase
• Appa from Avatar’s The Last Airbender - over 5,000% increase
• Dogpool following the release of Deadpool & Wolverine - 4,850% increase
• Wolverine following the release of Deadpool & Wolverine - 3,500% increase
• Princess Leia from Star Wars - 1,800% increase

The trending costumes come as part of a wider interest in costumes for pets, with the search topic, “Dog costumes” earning an average of 4,000 Google searches in the past month, up 40% from the month before. Interest is expected to increase rapidly in the leadup to Halloween, with search volumes growing to 19,000 last October.

Despite the character’s headline movie role, interestingly Wolverine is outshined by Dogpool in this roster. The animal has proven to be a favourite of the latest Marvel premiere, earning 18,000 Google searches in the past month across the UK as the Yorkshire-based dog reaches one million followers on Instagram.

Jack Chambers Ward, host of the Sequelisers film podcast and heading up marketing and partnerships at TopDog, comments, “These trends speak to a growing interest in pop culture-themed costumes rather than generic costumes such as “pumpkin dog” or “vampire dog” that I have seen in previous years. A lot of these trending costumes also make it easy for the dog owner to pair up with their pet for costume combination.

“I’m not surprised that Dogpool and Appa have seen such a large increase in popularity. Dogpool was a real highlight of the Deadpool & Wolverine trailers and Peggy the Pugese, the dog who played Dogpool, even joined Ryan Reynolds and Hugh Jackman on the red carpet at the London premiere. Even with a film chock full of jokes, references and cameos, Dogpool still managed to get big laughs from the audience every time she appeared on screen.”

The release of Tim Burton’s highly anticipated sequel to Beetlejuice [Beetlejuice, Beetlejuice - 6th September 2024], is also likely to have a significant impact on costume trends, considering both the film and director’s cult influence on the spooky season. A recent Google Trends newsletter (27/07/24) reported that Tim Burton searches have doubled since June, with his films from the 2000s being searched more regularly than those from the '90s, 2010s or 2020s.

The data reviewed here shows that another of Burton’s characters, Zero, continues to trend over twenty years on from the film’s premiere. Jack notes, “Zero is, simply put, a classic. Similar to Dogpool, Zero is an iconic big-screen pet and is perfect for Halloween as he ticks both boxes of being spooky and being a dog. The Nightmare Before Christmas passed its 30th anniversary in 2023 and I think part of the surge in popularity is that many of the original fans of the film are now parents themselves. This generation is looking for ways to incorporate their dogs and children in their Halloween festivities.”

Other upcoming releases that may influence costume trends this Halloween include Venom: The Last Dance, and Joker: Folie à Deux.

However, pet owners should consider their dog’s safety and wellbeing before dressing their pets in elaborate outfits. This includes avoiding any small pieces that they could potentially swallow, and ensuring that the costume does not restrict their movement, vision, or breathing. It is also a good idea to let your dog get used to the costume slowly, offering plenty of treats and positive reinforcement.

Owners can find DIY ideas at: topdogharnesses.co.uk/blogs/news/last-minute-diy-dog-halloween-costumes 

A new survey reveals that while 73% of UK dog owners believe that “you can teach an old dog new tricks,” confidence in their ability to train their dog varies across the nation. The survey of over 1,000 UK dog owners reveals the most common issues dog owners face and the training methods they are adopting, uncovering a mix of optimism and challenges in the world of dog training.

This new data comes at a time where there has been a rise in dog behavioural issues, particularly since lockdown and as PDSA Animal Wellbeing’s (PAW) 2023 report noted, 60% of veterinary professionals saw a rise in dog behavioural issues between 2021 and 2023. 

Most common dog training troubles revealed

Petplan’s survey reveals the most common adult dog behavioural challenges owners face is lead pulling (32%). This is followed by excessive barking (26%) and 24% of dog owners reveal their dogs have a habit of jumping on people. These findings highlight the diverse range of challenges that dog owners encounter, underscoring the importance of effective training techniques to address these behaviours and ensure well-behaved dogs.

UK dog owners share their top training techniques

Despite these behavioural issues, dog owners prove they are proactive when it comes to training their adult dogs, as promisingly, only 5% of dog owners who experience behavioural issues don’t train their dogs. The most common training method by 57% of dog owners is reward-based training, followed by positive reinforcement/verbal praise (52%) and 39%verbally tell their dogs off. Whilst 28% use classical conditioning to train their pets and another 16% use clicker training.

The key challenges holding dog owners back

However, Petplan’s survey revealed significant barriers to effective dog training, with 27% of dog owners citing insufficient time as the primary barrier to effective training. A quarter of dog owners (25%) admitted to being inconsistent with their dog training and 23% noted it’s “too expensive” to train their dog (and wanted expert guidance). This suggests a clear need for greater support and accessible resources, as 19% say training their dog is “too difficult” and 16% say they don’t know how to train their dog.

Confidence gaps across the UK

While the majority of dog owners (83%) express confidence in their training abilities, regional and generational differences are prominent. Edinburgh leads with 94% of owners feeling confident, while Birmingham, Leeds, and Plymouth trail at 77%. Millennials (aged 25-34) emerge as the most confident age group (85%), in contrast to the more hesitant 16-24-year-olds, where only 8% feel fully equipped to train their pets.

UK dog owners reveal the training support they need 

Petplan asked the 17% of dog owners who said they weren’t confident in dog training on what support and tools they would like to improve their confidence. Nearly half (47%) wanted expert advice from a dog trainer (this was highest among both men and women) and 33% wanted advice from a dog behaviourist. These results suggest a lot of dog owners don’t want to take on the responsibility of dog training alone. Yet a notable 31% of dog owners want to train their dogs themselves, so as long as they have easy to understand resources - this was significantly high among Liverpool dog owners (71%).

Can you teach an old dog new tricks?

Despite the challenges, there is widespread belief among UK dog owners that older dogs can be trained effectively. The survey indicates that it's never too late to start, with many embracing the idea that with the right techniques and resources, any dog can learn new behaviours. 

Training an older dog can come with some challenges, with insufficient time being a key barrier for UK dog owners. However, it's important to be consistent with dog training and to demonstrate patience. To help dog owners with their training troubles, Petplan has created online resources with leading expert advice here.

Petplan’s Dog Behaviourist, Nick Jones, MA, says "The findings from Petplan’s survey confirm what many of us already know: training a dog, regardless of age, is not only possible but can be highly beneficial.

“As our furry friends grow older and our own lifestyles change, it’s crucial to adapt our training methods to ensure our pets remain happy and well-behaved. From addressing common challenges like lead pulling to utilising positive reinforcement techniques, effective training can significantly enhance the bond between owners and their dogs, which helps lead to content owners and happy dogs. Too much change, too quickly, can be stressful for older dogs, so usingage-appropriate training techniques is essential.”

“Petplan is dedicated to supporting dog owners with practical advice and resources to help them navigate these challenges successfully.”

Herbal pet care experts at Dorwest Herbs have launched a new website – improving their customer and shopping experience as well as refreshing their design in line with the packaging rebrand earlier this year.

In recent months, Dorwest have moved both ERP and CMS platforms to ensure better, faster, more efficient and consistently secure customer experience. 

Changes have included: 

• Faster & easier pay – now using Shop pay and Apple pay, with one page checkout.
• Refreshed design – tying elements from the packaging rebrand, including herbal illustrations and content changes.
• Reinforced data security – eliminating passwords, with secure codes only.
• Improved responsiveness – optimised for mobile & reducing time outs.
• Enhanced shopping experience – with better address accuracy and order tracking.  
• Clearer navigation – with better internal linking, condition carousels and icons site-wide.
• Enriched product information – with better naming, descriptions, imagery and videos.

The replatform projects started a few months ago, leading on from the rebrand project that surveyed existing Dorwest customers to gain valuable insight into what matters most to them in the world of supplements. Dorwest received nearly 1000 survey responses from Retail and Trade customers, partners and ambassadors, that they used to update the brand proposition and Dorwest customer profile early this year. This project also influenced changes needed to the online shopping experience, resulting in the new website.  

Managing Director Jo Boughton-White said: “The digital projects have been crucial to ensure the best shopping experience possible for our customers – some of which have shopped with us for over 40 years! The new platforms are easier for staff to use, allowing transactions to be quicker – with more satisfied pets at the end of the day!”

To find out more about Dorwest’s new website, visit www.dorwest.com

The British Independent Retailers Association (Bira) has said the inflation rate holding steady at 2.2% in August provides some stability for the high street - but stresses the Bank of England needs to now reduce interest rates to boost consumer spending.

Bira, which works with over 6,000 independent businesses of all sizes across the UK, has reacted to the news that the UK inflation rate for August has remained unchanged from July, sitting just above the Bank of England's target of 2%. This marks a significant improvement from the peak of the cost of living crisis in 2022.

The steady rate for August comes despite a jump in air fares, offset by lower fuel prices and a slowdown in restaurant price increases. However, private rents across the UK increased by 8.4% in the year to August, potentially putting additional pressure on consumers' disposable income.

Andrew Goodacre, CEO of Bira said: "We're pleased to see inflation has remained static, although consumer spending on the high street for non-essential items remains depressed. With inflation not rising, we hope the Bank of England will reduce interest rates to boost consumer confidence.

"Reducing interest rates is crucial to fully restoring consumer confidence and bringing people back to the high streets. We are approaching the golden quarter for retail, and we need to see consumer confidence and spend improve," he added.

The Bank of England is expected to keep interest rates unchanged at 5% when it meets on Thursday.

Bira continues to advocate for measures to support high street businesses, particularly as they approach the crucial pre-Christmas trading period.

The British Equestrian Trade Association (BETA) has announced its final set of trade award finalists for the British Equestrian Trade Awards (BETAs) covering the highly competitive Zebra Products Retailer of the Year and Stubbs England Nutritional Helpline of the Year categories. The winner will be announced at the BETA Gala Dinner that will take place at Coombe Abbey Hotel on Sunday 22nd September.

The finalists are as follows:

Best New Retailer of the Year sponsored by Zebra Products

• Equine Resources Indonesia
• JakartaHedingham Animal Feeds
• HalsteadThe Bedding Barn, York

Zebra Products Retailer of the Year – Retail Store

• Equisign, Kirton in Lindsey
• RB Equestrian, Milton Keynes
• Riseholme Feeds, Wysall
• Supplement Solutions, Preston
• Tower Farm Saddlers, Earls Barton
• Tower Farm Saddlers, Rugby
• Zoar Horse & Country Centre, Neath

Zebra Products Retailer of the Year – Online/Mail Order Retailer

• Bolerolux Equestrian & Countrywear
• GoxhillGS Equestrian, Paignton
• Millstream Saddlery, Leek
• RB Equestrian, Milton Keynes
• Redpost Equestrian, Totnes
• Supplement Solutions, Preston
• The Centre Line, St Mary Hoo

STUBBS ENGLAND Nutritional Helpline of the Year

• Allen & Page, Thetford
• Equinectar (Tharos), London
• Equinutritive, Lisburn
• Science Supplements, Hartwell
• Simple System Horse Feeds, Bury St Edmunds
• TopSpec, Thirsk

“As the Gala Dinner edges closer, we're seeing so much excitement about the BETAs online,” said Claire Williams from BETA. “Celebrating the best of the industry is always a great event, and with the rigorous judging that goes into each category including secret shoppers, mystery callers and lots more, the winners really have earned it! The categories above were incredibly competitive and everyone should be proud of being a finalist, whatever happens on the night.”

For more information on the BETAs and the Gala Dinner, see www.beta-uk.org.

The Welsh Team, sponsored by CSJ, were top team at the ISDS International Sheepdog Trial Supreme Championships 2024.

Added to that, on 12th-14th September on a massive course at Syde Farm, Biggar, Kevin Evans with Kemi Jack won the Supreme Champion title in super-strong competition.

Kevin later posted congratulations to Rob Ellis with Todd and Angie Driscoll with Kinloch Taz who both put up superb runs gaining 2nd and 3rd place.

He also posted congratulations to all the finalists including Angie Driscoll with Kinloch Taz and Kinloch Carlos who, “Put on a master class in the brace to become Brace Champion.”

Kelvin Broad said: “The Kinloch Sheepdogs roll of honour has been rewritten this weekend as Kinloch Levi and I were summarily jettisoned from our position as highest ever qualifiers at the International (5th 2016) and highest placing in the Supreme (7th 2016). Angie's performance this weekend eclipsed us comprehensively - 4th in qualifying and 3rd in the Supreme!”

He also commented, “What a weekend for Welsh sheepdog trialling ... the Welsh Dragon was well and truly roaring. A team that was a good mix of first timers and seasoned campaigners did a fantastic job…

The Supreme topped this off with a Welsh 1,2,3 Kevin, Robert and Angie performing exceptionally again!  Diolch yn fawr to you all for flying the flag for us all.”

CSJ’s Ceri Rundle added: “Huge congratulations to Kevin Evans on becoming International Supreme Champion with Kemi Jack and to Team Wales.”

Transport for Wales (TfW) has partnered with pet firm Dewkes to launch a new dog treat menu – a UK first for the rail network.

With the increasing popularity of dog-friendly destinations across the Wales and the Borders network, TfW has expanded its offerings to cater to the needs of dog owners on selected rail services running between north and south Wales.

Partnering with Dewkes Snack For Dogs, TfW is offering passengers and their furry companions a convenient and delightful treat option with all treats made with high-quality, natural ingredients.

The Dewkes range caters to dogs of all shapes and sizes, ensuring there’s something to satisfy every dog’s palate whilst on the go.

Piers Croft, Transport for Wales On Board Director said: “With so many beautiful parts of Wales and the Borders accessible by TfW Services we are delighted to welcome the whole family including the four legged members on board our trains.

By stocking Dewkes snacks we are making sure that everyone is catered for.”

James Bygate, Managing Director at Dewkes, said: “We are thrilled to launch this new era of dog friendly travel to deliver on our purpose - providing healthy nutritional snacks for the social dog on the go” 

This innovative initiative not only enhances the travel experience for dog owners but also supports local businesses and promotes sustainability with snacks packaged in sustainable, recyclable materials.

Dewkes is a South Wales based family run company renowned for its sustainable and delicious dog treats. The Dewkes range caters to dogs of all shapes and sizes, ensuring there’s something to satisfy every dog’s palate.

Dewkes has received support from the Business Wales Accelerated Growth Programme (AGP) funded through Welsh Government. This included mentoring and specialist advice on market analysis and planning, coaching and developing a customer relationship management system.

Dewkes has been honoured with the prestigious Farm Shop & Deli Award 2024. This recognition reflects the brand’s dedication to providing high-quality products and supporting dog-friendly venues across the UK, celebrating Dewkes’ ongoing commitment to excellence, community, and innovation in the pet sector. TfW provides a warm Welsh welcome for all its passengers and that now includes the four-legged ones.

A Liverpool-based pet food company specialising in the raw diet, Mersey Raw, has announced plans to expand its operations in the retail sector. This comes on the back of the company’s founder Ben McIntyre becoming a finalist in the prestigious Entrepreneurs Awards, organised by The Entrepreneurs Circle.

The Entrepreneurs Awards will be handed out at the annual Convention which will be held at the ICC in Birmingham from 9-10 September and will host 1,200 people who will be given the opportunity to network and listen to a range of business and celebrity speakers. A gala evening will be hosted by Irish comedian Dara O’Briain on the first night when the awards will be handed out.

Ben, who started out in the food industry working in a factory environment and then progressing to be a Lead Engineer for the Port of Liverpool development, Liverpool 2, has used his ambitious drive to create Mersey Raw.

Ben said: “I did not initially set out to start a Raw Dog Food company. I simply created raw minces for my own dogs, (Luna a four-year old German Shepherd and Pluto a five-year old French Bull Dog,) and then family and friends asked me to do the same for them and then from there it really started to grow.  A local shop was given samples and immediately placed an order which meant I had to get approval from DEFRA, register with the local council and secure premises to start supplying our products. It took around four months to achieve this. That is how Mersey Raw was born. We now have a portfolio of 90 shops and a direct customer base of over 7,000

“The quality of our products are unrivalled on the market along with the service we provide with next day delivery seven days a week directly To Your Door and the convenience of resealable fridge safe, environmentally friendly and recyclable packaging, we take all the hassle and worry out of feeding your dog a raw diet from quality products to quality service.”

Mersey Raw has now set out ambitious plans to increase its retail side embarking on a re-brand and a trade marketing and PR campaign. “Our ideal stockist is one who wants to push the best products based on quality not just margin. If pushed our products move incredibly well and retain strong customer retention. Our stockist is one who works alongside us, gives us valuable feedback and isn’t afraid to pick up the phone. We will work together to have a mutually beneficial relationship,” added Ben.

With an impressive 300% growth rate from Year 1 to Year 2 and with sales hitting nearly £1 million, Mersey Raw has certainly got off to a flying start. They offer an impressive range of boneless and complete mince recipes as well as natural treats using quality human grade meats such as chicken, pork, lamb, beef, venison, turkey, rabbit, duck, tripe, goose and even goat. Customers can buy single varieties or in bundle packages. They also offer fish as well in their treat range. There is something there for even the fussiest dog or sensitive of tummies.

Ben said: “Our goals for the future are to expand our network and our database. We plan to feed as many dogs as possible a raw diet not just a basic diet but a quality nutritional advanced diet removing all harmful and unnecessary ingredients from their food. We will build a community of passionate dog owners leading the way in the world of nutrition.”

For further information visit: www.merseyraw.com

A dog first-aid kit has clinched a major New Product Award at this week’s Glee trade exhibition at the NEC Birmingham.

The product from Mountain Paws took the best Pet Product award, and sales manager Henry Brooke said: “It was a little bit of a surprise. We know it's the most popular product from our range. To be shortlisted was a bit of a surprise, but to win was even more of a surprise. We’re over the moon and have had plenty of interest from people so winning has really helped.”

The Wildlife and Bird Care award was won by CJ Wildlife with its Wall Mounted Cork Peanut Butter Feeder. Phil Kent, head of UK B2B sales, commented: “The team are over the moon and really happy. It’s brilliant.”

Design agency STORMBRANDS has continued its creative partnership with Pets at Home with the launch of Noble – the pet retail group's new premium yet affordable accessories brand. 

The brand, design and communications agency worked on the naming, creative expression and launch of Noble, helping announce the trusted retailer’s new lifestyle-inspired range. STORMBRANDS’ brand comms idea “An Instinct for Style” introduces the UK to a series of characterful pets, with a campaign that captures their envious reactions when encountering Noble accessories for the first time. 

The premium accessories space presents a huge opportunity for Pets at Home. The number of younger pet owners has not only increased, this new breed of shopper is also spending more on the kinds of pet products that reflect their own values and style. Over the last few years, many new pet accessories brands have entered the market: both smaller challenger brands and high-street fashion brands launching pet lines. With a lot of them positioning themselves as high-end pet fashion, there was an opportunity to highlight Pets at Home’s qualities as a trusted retailer for products that work and deliver the best experience for pets at an accessible price. 

STORMBRANDS started by delving into the patterns and insights that might drive purchase behaviour, finding that today’s consumers share a life with pets like never before. From there, they decided that the campaign’s pet-to-parent relationship and product-to-habitat aesthetic needed to feel seamless. Collars, leads, harnesses and beds express a sense of style and luxury that reflects the owner’s taste and their feelings towards their furry family members. 

Affordable style, contemporary swagger

Choosing the name Noble, STORMBRANDS created an aspirational brand that delivers associations of heritage with a waggle of contemporary swagger. Everything about the brand world – from identity to packaging, to comms launch – was designed to live up to the promise the Noble name was making. The brand idea also talks to a price savvy audience who want pet products that turn heads without breaking the bank. 

STORMBRANDS crafted a brand architecture for Noble that covered a number of accessories categories: bedding, walking, fashion, feeding and travel. Linking all those together is the brand wordmark which takes it cues from the fashion world, with special attention to the kerning and flicks and kicks of the ascenders and descenders to give it an elevated feeling. And, where space allows, always locked up with ‘Crafted by Pets’, as a link back to the expertise and knowledge the Pets at Home masterbrand offers. 

The agency leveraged the ‘O’ within the brand name to use as an icon, echoing a pendant or tag on a collar. On smaller formats it’s used as a monogram synonymous with the brand ID. It can be embossed or embroidered onto the accessories themselves or used as a pattern in the packaging and product wrapping. The labels, hangers and packaging are given a sensorial luxurious feel with thick textured stock and multiple leaves providing a sense of discovery. The premium aesthetic is further supported through tone of voice, informative technical illustrations, beautifully shot photography and gold foil detail. 

The doggy double-take

STORMBRANDS brought “An Instinct for Style” to life as a comms platform in a distinctive and ownable way by capturing moments when passing pets give an envious glance or longing stare towards Noble’s unmistakable style. It’s a double-take that sets some pets, and this campaign, apart. While the images hero pet interactions, they also feature hints of pet parents to convey the closeness of the relationship shared, extending to the way they dress and live.

With this project, STORMBRANDS delivered a differentiated and elevated brand identity, with a strong and easy to implement label design that considers future categories. The brand shifts pet accessories from a functional choice to a more aspirational and emotive purchase. Noble gives reason to current and new pet-parents to step into a premium world that reflects their own values and style. It also elevates the Pets at Home masterbrand, helping people see it as a destination for style and lifestyle as well as expertise.

Seamless style for younger pet parents

“Working so collaboratively with STORMBRANDS on this has set us up for future growth with a brand that is elevated and aspirationa,l yet has bags of character,” said Kristina Potts, Pets at Home Senior Brand Manager. “The creative is pitched perfectly to appeal to the next wave of younger consumers looking for pet accessories that match their values and style, as well as our core audience. The comms platform provides us with the tools to easily promote our growing range and continue to build equity and recognition in the Noble brand.”

Jessica Carter, STORMBRANDS Account Director said: “Starting with a blank canvas is always an exciting challenge, particularly for a stylish new pet brand with such mainstream potential. Pets at Home is known for expertise, trust and experience, but with this launch we tapped into the emotive feeling of the new Noble brand, as well as the products themselves. Also, because we created the brand and the comms that sprang from it, we could see what’s coming down the line, so we could plan for it and make sure that every element is consistent.”

 
About STORMBRANDS

STORMBRANDS is an independent branding, design and communications agency that never settles. Bringing a restless creativity to the complex challenges and opportunities facing brands today, it moves markets, mindsets and culture. The agency defines, designs and delivers brands to help clients realise their full potential. Specialisms include portfolio definition; brand positioning & identity; packaging design; innovation & product development; and creative activation across motion, film and digital. Based in London and Leeds, STORMBRANDS partners with international clients including Kellogg’s, PepsiCo, Asda, Pets at Home and Despar.

Website: https://stormbrands.co/

LinkedIn: https://www.linkedin.com/company/stormbrands/

Instagram: https://www.instagram.com/stormbrands.co/?hl=en

Pet Remedy, the trusted name in pet calming solutions, has announced an important enhancement to its well-established formula. After taking on board long-standing feedback from pet owners and professionals alike, Pet Remedy has refined its blend of essential oils to deliver the same effective calming properties with a more pleasant smell.

Pet Remedy has long been the go-to solution for managing stress and supporting the emotional well-being of pets, from dogs and cats to birds and reptiles. While its efficacy has never been in doubt, the unusual aroma has often been a topic of discussion amongst users and within the pet professional community. Following two years of careful research and development, Pet Remedy has successfully improved the smell of the formula while preserving the powerful calming effects that have made it a favourite among pet owners, veterinary and pet professionals.

A Refined Blend of Essential Oils

At the heart of Pet Remedy’s success is its unique and patented blend of essential oils, each selected for their specific calming properties:

• Valerian: Valerian is known for its potent calming effects, working to modulate GABA receptors in the brain, thus reducing stress and anxiety in pets.
• Vetiver: Often referred to as the “oil of tranquillity,” vetiver helps to soothe the nerves, supporting emotional stability and calmness.
• Basil: Basil oil contributes to easing nervousness and tension, enhancing the overall calming effect of the formula.
• Clary Sage: Clary sage promotes emotional well-being, adding balance and depth to the blend.

By carefully rebalancing the proportions of these oils, Pet Remedy has created a more floral and pleasant aroma, without compromising the efficacy that pet owners and professionals have come to rely on.

Martyn Barklett-Judge, Managing Director of Pet Remedy, commented: “For years, Pet Remedy has been the trusted choice for calming pets all over the world, and we’ve always taken our customers’ feedback seriously. The message was clear – the formula works brilliantly, but some people weren’t keen on the smell. We’ve addressed that by working closely with Dr. Robert Falconer-Taylor to enhance the aroma whilst ensuring the same powerful results. The new smell is more pleasing for people, and the calming effect on pets is just as strong as ever.”

Scientific Integrity and Continued Excellence

Dr. Robert Falconer-Taylor, a leading expert in veterinary neurology and animal behaviour, played a key role in the decision to refine the formula. He explains: “The rebalanced blend contains the same active ingredients and continues to act through both direct and indirect pathways in the brain, influencing neurotransmitters like GABA, dopamine, and serotonin. This ensures Pet Remedy remains just as effective in reducing stress and supporting emotional wellbeing in pets, with the added benefit of a more pleasant smell.”

The rebalanced formula is now being introduced to the market, and customers may have already noticed the improved smell. This development is a testament to Pet Remedy’s commitment to innovation and its dedication to meeting the needs of both pets and their owners.

For more information contact: Martyn Barklett-Judge by email martyn@petremedy.co.uk or visit www.petremedy.co.uk

Henry Wag’s pet range of products, including high-quality products designed to keep pets clean, dry, and comfortable, are now available for purchase through Stax Trade Centres. 

Henry Wag made a strong debut to Stax customers at the recent Big Brands Trade Event in Manchester earlier this month. The event was a great success, and the Henry Wag team is excited to bring this exceptional brand to garden centres and hardware stores across the UK.

Moving into the autumn and winter months, it's the perfect time to consider stocking up on Henry Wag's drying range. These products are ideal for the wetter, colder seasons, helping pet owners keep their homes clean and their pets dry. Plus, with Christmas just around the corner, Henry Wag products make fantastic gift ideas for pet lovers.

To learn more about the available range or to place an order, contact your Stax representative or reach out directly to Henry Wag. Don’t miss this opportunity to offer your customers these top-quality pet care products!

The Pet Industry Federation (PIF) has unveiled the line-up of 2024 finalists for the PIF Awards. 

Nigel Baker, CEO of the Pet Industry Federation, commented: “The calibre and number of the entries received this year was very high, with some categories being oversubscribed. Thank you to everyone who took the time to enter the PIF Awards this year. All businesses shortlisted as finalists deserve sincere congratulations and we very much look forward to welcoming everyone to the PIF Awards this November where we will announce the winners.”

Generously supported by platinum sponsor Su-Bridge Pet Supplies, with Cliverton, YuMove and the Animal People Recruitment Company as headline sponsors, the 2024 PIF Awards Dinner takes place on Thursday 7 November at the Double Tree by Hilton Hotel, Stoke on Trent.

Other sponsors include: Big Biscuit Company, Collar, Impact Exhibitions, Associated Veterinary Services, Garden Centre Expo, Naturo, Millin Brook Luxury Dog Boarding, Nobull Marketing Agency, Johnsons Veterinary Products, Tuft, Anthesis Enterprise Software, Call of Nature Cat Litter, Citation, Loyalzoo and Vital Pet Products with PBW News as media partners. 

Tickets to the black-tie event include a complementary drinks reception, three course meal with wine and live entertainment. Individual tickets can be purchased at www.petfederation.co.uk with savings for PIF members and tables of ten. The website also contains details about the accommodation options in Stoke on Trent.

Details of all finalists can be found at www.petfederation.co.uk

PIF Awards 2024 Finalists

New Product Award – Accessories

FearLess Pet - Walk Star™ Dog Harness

Pawdaw of London - Luxury Sofa Throw/Dog Blanket
Play9 LTD - The Roolo®
The Muzzle Movement – Harry
Throw N Go - 2-in-1 Dog Ball and Poop Bag Holder
Trinkety Paws - Waterproof Biothane® handsfree Dog Training Lead

New Product Award – Food

Bella & Duke - Ready, Steady, Raw

Dibaq Diproteg SA - Dibaq Sense Sterilized and Kitten Cans
Inspired Pet Nutrition Ltd (IPN) - Harringtons Superfoods
James & Ella - Kibble + Raw Dog and Puppy Food
MJ Petfood - Dougie's Pets - Pure Veg Blocks
Natural Instinct - Natural Fish

New Product Award - Health & Hygiene

Charlie The Vet Ltd - Antiseptic Wound & Skin Care Spray
DoggyRade - TummyRade Assist
Doglyness International GmbH - Coat Therapy Line
Dorwest - BrainCopa® Tablets
Litter Genie - The LitterLocker
Vitacanes S.L. - Mooiza Zen Forte

New Product Award - Treats

Baboo Gelato - Doggy Doggy Yum Yum
Dibaq Diproteg SA - Semi-Moist Functional Snacks
DotDotPet – Multifits
Life Of Riley Bakery Ltd - Cool & Calming Freeze-at-Home Ice Cream Mix
Natural Science Group t/a AniVatio - ProJoint Soft Chews
Pet Trade Innovations - Wonderful World of Treats

Manufacturer of the Year (Over £10m)

Bella & Duke
Harvest Pet Products
Mackle Petfoods
Nutriment Ltd

Manufacturer of the Year (Under £10m)

Doglyness International GmbH
Life Of Riley Bakery Ltd
Natural Dog Food Direct
Proflax Limited
The Big Biscuit Company
The Pet Carpenter Ltd.

Wholesaler of the Year

Copdock Mill Wholesale
Su-Bridge Pet Supplies
Vital Pet Trade Specialist
We.pet Independent Pet Wholesale

Supplier of the Year

Brambles Pet and Wildlife Ltd
Furr Boost
Mutneys Professional Pet Care Ltd.
Natures Pet Products
Pawd Drinks
Pet Trade Innovations

New Business of the Year

EasyEat
Help! My Dog
Petlearnia
Pets 2 Places Pontefract & Wakefield
Play9 LTD
Sunnyside Cottage
The Dog Trainer School
The Muzzle Movement

Grooming Business of the Year

Curly Tails Dog Grooming Training & Behaviour Specialist
Groomsbydarcy
Hurley's Grooming Salon | Training Academy
Paws Parlour & Pet Boutique
The Dog House (Leicester) Ltd
The Groomers

Kennel of the Year

Crossroads Resort
Hawthorn Boarding Kennels and Cattery
Millin Brook Luxury Dog Boarding
Newgate Kennels and Cattery Ltd.
Oaksedge Farm Dog Hotel Ltd
Rags & Bert's

Cattery of the Year

Alloa Cattery
Bell Reed Kennels and Cattery – CatNapHotel
Greendale Farm Kennels and Cattery
Hawthorn Boarding Kennels and Cattery
Hest Bank Kennels Ltd
Newgate Kennels and Cattery Ltd

Home Boarding Business of the Year

PadPaws
Quality Chops Pet Services
The Pug Snug
The Sighthound Savoy
Walkingwoofs Ltd

Dog Daycare Business of the Year

Claires Comfy Canines
Doggy Daycare Trafford Park
PadPaws
Pawsome Days Ltd
Pawz&Co
Quality Chops Pet Services
The Dog Club Essex
Top Dog Doggy Day Care

Dog Walking Business of the Year

Bee Bops
DotDot Pet Care Ltd
Good Dog Walking Ltd
Shropshire Canine
Sophie's Pet Care Limited
Walkingwoofs Ltd

Pet Service Business of the Year

Behavet
Biker Girl Dog Trainer Ltd
Canine Dip and Dive Club Ltd
Pippin Pets Dog Training
Royvon
Shropshire Canine
The Kat Lady
Yorkshire Pooches Therapies

Online Business of the Year

Dorwest
Itch Petcare Ltd
Omlet
Pawsome Paws Boutique
Tug-E-Nuff
The Pet Carpenter Ltd

Export Business Award

Mutneys Professional Pet Care Ltd
We.pet Independent Pet Wholesale

Sustainability Award

Better Origin
Doglyness International GmbH
Hemp Heros
Hillfoot & Paws
Inspired Pet Nutrition (IPN)
Itch Petcare Ltd

Pet Chain

Jollyes
Just For Pets
Pet Pavilion
Pets & Friends
Pets Corner

Independent Retailer of the Year

CREATURE COMFORTS
Marlborough Pets
Marshalls Pet Food Store Ltd
Pickles Pet Pantry Ltd
The Empawrium
The Pet Experience Ltd
Wildwood Pets Ltd

Garden Centre Pet Department 

Bents Garden & Home (Warrington)
Hollybush Garden Centre, Aquaria & Pets (Wolverhampton)
Knights Garden Centres - Pet Barn
Notcutts
Squires Garden Centres (Badshot Lea)
Webbs of Wychbold

Marketing Campaign of the Year

Doglyness International GmbH - Doglyness Different Campaign
Frozzys - Ten Years of Frozzys
Inspired Pet Nutrition Ltd (IPN) - The Harringtons Yorkshire Terrier "Terry"
Johnson's Veterinary Products - National Pet Shop Day (NPSD)
My Anxious Dog - Dogs in Yellow
Naturo Pet Food - Dogs Don’t Care What They Eat. Naturo Do
Play9 LTD - Most Other Dog Toys Are Just Balls
Tillymint Communications - Karnlea New Product Development & Online Trade Account

Pet Tech Award

Tails, Beaks and Feets
Poorly Paws
WagIt
wearezumi Limited

Vital has been selected as a finalist for the prestigious Wholesaler of the Year award at the PIF Awards 2024. This recognition underscores the company’s commitment to delivering exceptional service, value, and support to its customers across the pet industry.

The highly anticipated awards evening, taking place on 7th November 2024, will bring together some of the brightest talents and most dedicated professionals in the pet industry. It promises to be a night of celebration, honouring the hard work and achievements that continue to shape the sector.

Peter Brame, Group Trading Director at Vital, expressed his excitement, stating:
“We are very happy to be placed within the finalist category for Wholesaler of the Year. This is a reflection on the whole team and the effort that has been put in over the past 12 months to give customers the best possible service, price, promotions, and availability they need to be successful. We look forward to working with our loyal customers, returning customers, and new customers alike. Welcome to the new Vital!”

In addition to its finalist position, Vital is sponsoring the Independent Retailer of the Year category, another area of the industry it holds close to it heart. 

“We would like to take this opportunity to wish all the finalists the best of luck, with a special nod to those in the Independent Retailer category.

“As a leading wholesaler in the pet sector, we are thrilled to share this recognition with our valued customers, suppliers, and partners. We look forward to celebrating together at what is set to be a truly remarkable evening.”

For more information about the event visit  https://petfederation.co.uk/pif-awards/or to learn more about Vital, visit www.vitalpetproducts.co.uk