In This Issue
Surrey pet shops hit by spate of burglaries
Pets at Home pledges future expansion despite setbacks
Natures Menu named in Sunday Times HSBC International Track 200
BBC produces video of Frozzys frozen yogurt for dogs
PIF extends member benefits with card processing scheme
Tougher and tastier – that's the new QuattroBone
Cotswold RAW takes healthy eating pet food on tour
Innocent offers retailers stunning free-standing display unit
Forthglade leads the way in protecting coastal path
Pooch & Mutt brings fun back to email marketing
Beaphar video proves pets are family too
New import rules on newts and salamanders in July
Give your dog a job on Bring Your Dog To Work Day
Get your own copy of Pet Trade Xtra
Mars Petcare expands vet side of its business
Super-food for humans could work wonders for hedgehogs
Pet shop promotes dog-friendly town
Chuckit! runs rings around the competition
RHS targets £200m market with first-ever fully licensed range of bird feed
Believing in yourself is key to successful pet food business
The best of the previous Pet Trade Xtra
Pets at Home pull out of another new store…the second time within a month
New-look Just for Pets unveiled at Coventry store
PATS Telford attracts impressive 43 new exhibitors
Retailer continues ban on rabbit muesli sales
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
PATS Telford attracts impressive 43 new exhibitors


The growing stature of PATS Telford in September has resulted in 43 companies taking stand space at Telford International Centre for the first time.


They will be joining a long list of regular exhibitors on Sunday 23rd September and Monday 24th September as the UK’s national pet trade exhibition shapes up to be another epic event. Currently, 160 manufacturers and suppliers have already booked their place at the show.


PATS Telford, now in its fourth year, has quickly established itself as the number one showpiece for UK and international companies to launch pet products and secure new business.


New to PATS Telford, Four Legged Fancies summed up how the exhibition can help a new company to grow. Victoria Rough, managing director of the natural treat firm, said: “We have a strong presence locally at shows and events in the South West, which has allowed us to secure a number of stockists in the area. However, PATS can showcase us to retailers from across the whole of the UK and beyond.”


It’s a similar story for Barney’s Biscuit Boxes, whose Matthew Stanley said: “Exhibiting at Telford is the best way for us to speak with a great range of potential buyers from small independent retailers to larger pet organisations about our handmade natural dog treats. Fingers crossed our biscuits, which contain fresh fruit, fresh vegetables or fresh meat, will be a real hit.”


And Stuart Malcolmson, of Arctic Wolf Ltd, commented: “We chose to exhibit at PATS as it allows us to meet with a large number of potential new retail partners in a central location.”


“Hugo & Hudson had such a fantastic response from PATS Sandown in March that we decided to exhibit at PATS Telford, where we’ll be showcasing our new designs of collars, leads and harnesses,” said the company’s Katie Berkeley.


Likewise for Slurps, whose Susan Gregory commented: “We launched the brand to the trade at PATS Sandown and were blown away by the response. At PATS Telford, we’re looking forward to showing our new Slurps concentrates and ready to present our products to an even bigger group of customers.”


Simon Freear, of Josera dog, cat and horse foods, was so impressed with the pet exhibition after visiting PATS Sandown that he decided to book a stand at Telford. “Our InsectDog and VeggieDog complete foods will be there after a successful Interzoo. We are looking to recruit professional pet partners across the UK and Ireland,” said Simon.


After six years of trading Oscar & Hooch has chosen PATS Telford as its show of choice to launch new dog accessory ranges, including dog collars, leads, dog bandanas and dog coats. “The new ranges will extend Oscar & Hooch’s consumer reach and reinvigorate its offering to the pet trade. We are excited to see faces old and new,” said Paul Steckler.


Wilsons, one of the country's longest established pet food manufacturers, will be unveiling its new range of Cold Pressed dog food, while Faithful Friends Collectables will be showcasing new ranges of soft toys for dogs and cats.


PATS Telford is also attracting international companies like Thai Inaba Foods Co Ltd, whose Nukanda Jettanachaiyada said: “We would like to show our quality treats and wet foods for cats and dogs that reached number one in Japan, and gain recognition from customers in UK.”


Chinese company Sunner Pet Products will be at Telford for the first time with Ivy Sun stating: “We hope that our pet products will be popular among European customers. Dog poop bag is our main product, and we also want our new cat litter scoop to be known among people.”


GoldPaw is an American brand looking to establish itself in the UK and owner Rebecca Gadd said: “We've shown at other international fairs but we decided to attend PATS because we wanted to focus our efforts on Britain this year.”



Vital Pet Trade Specialist had a major presence at Sandown and the company will be repeating the exercise in September. Director Sunny Sharma said: “Turnout at the Vital Grandstand and our enlarged stand in the Surrey Hall at PATS Sandown was beyond expectations. We couldn’t have been more pleased with the response from existing and prospective customers and suppliers. We’re excited to be building on this success at Telford, where we will have even more opportunities to partner with major suppliers offering exclusive products and promotions.”


PATS Telford will also again play host to popular visitor attractions like The New Product Showcase, sponsored by pbwnews, demonstrations and workshops from top dog groomers, and free-to-attend seminars from leading industry figures.



Parking is free at the Telford International Centre, and everyone will receive free tea and coffee, and a free show catalogue.


A full and up-to-date list of exhibitors is available on the website together with information on how to reach the venue and regularly updated show news.

Facebook Twitter LinkedIn