Lintbells will showcase its Mobility Matters campaign at PATS Sandown on stand K13. Data from the Royal Veterinary College suggests that 15% of all cases presented at vet practices have musculoskeletal problems and joint stiffness is very common, especially in older dogs. The ‘Gold Standard’ for many of these pets is to take a multimodal approach, using many different techniques to help them maintain or regain mobility and live a happier life.

The Mobility Matters support material is available to retailers free of charge and supports outlets to offer a value-added service to people who own dogs with stiff joints or reduced mobility. The pack includes materials that help pet owners better understand their pet’s joint health and materials for retailers to signpost the support they can offer.

Gemma Cunningham, YuMOVE Brand Manager says there is a lot that retailers can do to help these pets, “Adapting the environment is essential – simple changes such as making sure they have a softer or lower bed, introducing toys that encourage gentle exercise without overdoing it and quality foods that help them achieve an ideal weight, can all make a big difference YuMOVE Dog provides high levels of Omega 3 EFAs to support stiff joints and when given alongside all these other things offers significant benefits to the pet. We wanted to ensure that retailers were given the tools that would help them make effective recommendations and to improve welfare”.

To complement the offer, delegates can also hear Lintbells Key Opinion Leader & Strategic Partners Manager, Adam Crisford’s thoughts on osteoarthritis in dogs and how retailers can support these customers. He will be delivering a seminar at 3 pm on 10^th February entitled: ‘He’s just slowing down’ how to improve your customers pets’ quality of life living with osteoarthritis’.