The Nutriment Company has announced its 5th acquisition of 2025 with the purchase of Bulmer Pet Foods, a leading UK provider of affordable raw pet food.

With over two decades of expertise, Bulmer Pet Foods has built a strong reputation for delivering natural raw food at an affordable price, without compromising on quality or nutrition. The company’s commitment to pet health have earned it a loyal customer base nationwide.

Through this acquisition, The Nutriment Company reinforces its commitment to providing a diverse range of raw nutrition options. The team at Bulmer Pet Foods will now operate with the added support of TNC’s extensive network, expertise and resources – positioning them to amplify their impact and unlock new opportunities in the market.

Mark Sharman, CEO at Bulmer Pet Foods, said: “Joining forces with The Nutriment Company marks a major milestone for our company. With the resources and expertise of the new team, we’re unlocking entirely new opportunities for growth and success. We’re extremely happy to start this journey with a partner who shares our values and supports our vision to make a lasting impact on the industry.”

Anders Kristiansen, CEO of The Nutriment Company, commented on the acquisition: "We are extremely happy to welcome Bulmer Pet Food’s team to The Nutriment Company. Their passion and dedication have built a strong business with a loyal customer base and a compelling market presence. This acquisition further strengthens our leading position in the UK, and Bulmer Pet Food’s assortment is a perfect complement to our existing product portfolio."

Group55, whose brands include animology, has announced plans to move to an eight-acre site in Chorley and the creation of 50 new jobs to the region.

The local business, founded 25 years ago, has enjoyed remarkable success in recent years and following a period of significant growth is relocating to expand further their services and manufacturing capacity.

Currently operating across three sites in Buckshaw Village and Leyland, this strategic move will bring all business functions together under one roof. The former Halewood Distillery at Ackhurst Park, Chorley, will undergo a £2 million refurbishment to create one of the largest and most technically advanced manufacturing sites of its kind in the UK. 

Group55 is a leading strategic manufacturing brand partner in the personal care, pet care, and home care sectors, working with brand owners, retailers, and celebrity entrepreneurs. Part of the expansion plans include the installation of a state-of-the-art innovation laboratory from which the very latest beauty and household cleaning products will be developed.

Group55’s commitment to sustainability and providing a world class work environment for their employees is at the core of the refurbishment plans.

Preston-born Stephen Turner (right), founder and Chairman of Group55, commented: “This move marks a transformative milestone for Group55. We are a proud, long-standing, Lancastrian business working with some of the biggest brands and celebrities in the UK and it is exciting to be able to invest further in Chorley to make a positive impact to our customers, employees and our local community."

He continues, "Group55 is a key player in our market sector, employing more than 100 people from the local area. South Ribble has a remarkable wealth of talented, skilled, and hardworking people and our success is due to our amazing team. I am looking forward to seeing more people join us and enjoy the benefits of working with an exciting and growing company.”

Work on the refurbishment has already begun, with a phased relocation to the new site planned throughout 2025. 

Different Dog, a  premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors, to accelerate its mission to change dogs’ lives with real food.

With pet ownership on the rise, 3.2 million UK households welcomed a new pet during the pandemic, increasing the total number of dogs to 13 million. Different Dog is now expanding its operations to meet the growing demand from owners prioritising premium nutrition and wellbeing. 

The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’, expanding its capacity to serve thousands more dogs with its hand-cooked, human-grade meals. The company is also investing in marketing to grow its customer base and hiring top talent to accelerate growth.

Founded in 2017 by husband-and-wife duo Charlie & Alex Thurstan, Different Dog was born out of frustration with the mass-produced, highly processed nature of pet food. Determined to prove that fresh, nutritious meals are the key to canine health and happiness, the couple started by cooking meals for their own dog, Crumble. Since then, the company has grown exponentially, now feeding over 18,000 dogs and employing over 100 people.

Different Dog offers a personalised subscription service designed to make feeding fresh, nutritious meals easy for dog owners. Customers start by providing details about their dog, including age, breed, activity level and dietary needs. Based on this, Different Dog creates a tailored meal plan using fresh, hand-cooked, human-grade ingredients. 

This latest investment follows five consecutive years of revenue doubling year-on-year, fueled by a passionate, loyal and growing customer base. The company has also earned a 4.8 Trustpilot rating and a 96% score on leading dog food directory allaboutdogfood.com.

Alex Thurstan, co-founder of Different Dog, said: “More and more owners are seeking healthier options for their dogs, and seeing clear benefits from feeding hand-cooked fresh food. We’re delighted that this investment will help us take things to the next level and change even more dogs’ lives.” 

James Connelly, founder of Charlie Oscar Group, a major shareholder and Board Director for Different Dog: "Different Dog is leading the way in pet nutrition, offering a fresh high-quality alternative to traditional pet food. With the growing demand for higher quality, more nutritious options for pets, we’re excited to support the team as they scale their operations and bring their innovative approach to even more dog owners.”

Major companies are taking advantage of the opportunity to increase their stand space at PATS 2025 following the decision to move the exhibition to the NEC Birmingham, and as a result they will be showcasing multiple brands during the show in September.

The Pet & Aquatics Trade Show will take place over three days from Sunday, 28th September to Tuesday, 30th September 2025, and more than 300 companies and brands have already confirmed their stands.

With the final exhibitor number expected to be well past the 400-mark, pet retailers and buyers are being encouraged to sign up for free registration on the PATS website www.patshow.co.uk now.

The Nutriment Company is one the fastest growing companies in Europe, having already acquired four new businesses in 2025, and it will be using PATS to introduce customers to its impressive portfolio. Ryan Winwright, Head of UK Marketing Operations, said: “We’re looking forward to exhibiting our full range of brands at this year’s show. With products designed for all pets, customers, and feeding styles, we’re excited to showcase what we have to offer – from raw meals to other feeding formats, natural treats and supplements. Head to The Nutriment Company stand to experience Nutriment, Natural Instinct, DIBO, The Dog’s Butcher, Nova Dog Chews, Pet Treats Wholesale and Aniforte.”

Pedigree Wholesale will be presenting its extensive range of wholesale offerings, including standout products from its own brand and exclusive lines – Natures Deli, Doodle’s Deli, Chuckit!, JW, Cooper & Co, Earth Animal, TropiClean and Nobblys. Head of Marketing Esther Key declared: “We're thrilled to be exhibiting at this year's three-day PATS show – the first time at the NEC. This event is a fantastic opportunity for us to reconnect with our valued customers and partners while showcasing the very best of Pedigree Wholesale. With the show’s new location making it more accessible than ever, we’re looking forward to welcoming more visitors, connecting with suppliers and discovering the latest innovations in the pet industry.”

Regular PATS exhibitor Canagan Group will be showcasing its premium pet food brands, including Canagan, Symply, and Yora. Joint managing director Charlie Williams announced: “We’re especially excited to introduce the brand-new Canagan Petite Range, designed specifically for smaller breeds. As always, our brands are proudly available only for the independent pet trade, and PATS is the perfect opportunity to connect with retailers who share our passion for quality and innovation. We can’t wait to see our customers old and new.”

Winner of two New Product Awards at PATS 2024, Donald Cooke can’t wait to return to this year’s exhibition with popular brands like K9 Chew Co, Tick Twister and No More Plaque plus a new Suteki Pond range. Simon Lewis-Dale, head of business development, commented: “PATS 2024 was the best UK trade show I have attended in 20 years – it had a great buzz about it. Moving to the NEC will no doubt increase the number of visitors and looking at the exhibitor list, it’s going to be packed with lots of current and new suppliers as well. Having the Aquatics Zone plus Beta International on at the same time make this event a must for the trade.”

Fold Hill Foods is another company planning to exhibit multiple brands at PATS 2024. “We will be showcasing Ruffingtons, Laughing Dog Food, Pointer, and the newly acquired Brambles as well as our co-manufacturing and white label services,” said senior marketing executive Cassandra Brennan. “We will have a full team on-hand to discuss all of our offerings, and with a new venue and a bigger stand we are looking forward to a busy show.”

New products from Bamboodles, Sir Woofchester’s, Wonderful World of Treats and CleanyTeeth will be unveiled on the Pet Trade Innovations stand, with director Steve Driver saying: “We are super excited about the PATS show this year. We are in the process of working with a top London agency to re-brand the Bamboodles range and we will be launching this new look at the show along with several new Bamboodles products. On top of this we have new treats from Sir Woofchester's and Wonderful World of Treats plus a new version of the CleanyTeeth toothbush which is even more powerful and easier to use.”

Chanelle Pharma, a manufacturer of veterinary and human medicines based in Ireland, will be exhibiting its popular brands Prazitel, Ridaworm, Imidaflea, and Fipnil Plus at PATS. Marketing executive Julie Feeney said: “We are looking forward to the three-day exhibition at the NEC where we’ll be showcasing both our Chanelle Pharma branded products and own-brand capabilities. The show allows us to both connect with current customers and meet new ones.”

The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors, is returning to PATS after a successful launch in 2024, and it will also host major companies exhibiting multiple brands.

ALF will be showcasing popular brands like Velda, Seachem, Sicce, Vitalis, Aquael, Hugo Kamishi, JBL, Ocean Nutrition and EHEIM. “We will have representatives from around the world giving demonstrations and answering any questions on all our ranges. We are looking forward to an exciting PATS 2025,” said sales director Ian Blinco.

Norwood Aquarium will be appearing in the Zone for the first time and can’t wait to take advantage of exhibiting. Sales manager Sam Street said: “We’ll be showcasing many exciting innovations and products. It's a fantastic opportunity to connect with customers and suppliers and build valuable relationships. This year, we are proud to be showcasing two incredible brands – Gioia Shrimp and Aquatlantis – alongside our own offerings.”

Director Maurits van de Pol declared that Aquadistri UK had an incredible PATS in 2024, and the company was thrilled about the move to the NEC. “We’ll be showcasing our standout brands – Superfish, offering exceptional value-for-money aquarium products; Colombo, providing professional-grade medications designed with the hobbyist in mind; and Aquafleur, featuring premium-quality aquarium plants cultivated in our very own Dutch nursery. It’s going to be an exciting opportunity to share our passion and top-notch products with our existing and potential new customers.”

If retailers and buyers need more encouragement to register now for free entry to the three-day exhibition, here’s a quick summary of the popular visitor attractions:

• The biggest ever New Product Showcase
• The Aquatics Zone, a dedicated area for aquatics, watergardening and reptile exhibitors
• The New Starter Zone, a space hosting new businesses and start-ups
• Grooming Workshop, top groomers giving insightful demonstrations, workshops and talks
• Unrivalled show offers and competitions
• Free entry and free show catalogue

PATS 2025 is also being staged alongside BETA International, the leading equestrian trade show taking place in Hall 2 at the NEC on Sunday, 28^th September and Monday, 29^th September 2025. It means that retailers and buyers will be able to visit both shows on those days, and to make things simple visitors will only have to register once, with BETA International visitors being given access to PATS and vice versa.

You can register now online at www.patshow.co.uk where you’ll also find a full list of exhibitors.

PetPlace – which has stores in Llangefni, Ruthin, Mold, Abergele and Gledrid, Oswestry, and a HQ in Kinmel Bay – has collected a staggering £94,789 for Hope House and Ty Gobaith children’s hospices.

Led by Managing Director Sion Pritchard, the independent retailer organised a series of events and activities while sponsoring and supporting innumerable campaigns over the years.

The Snowdon Sunrise Trek, annual ball and the Summer Bumper Raffle are just some of the milestones and challenges PetPlace has got behind for the Conwy Valley and Oswestry-based hospice centres, which care for hundreds of babies, children and young adults every year.

An open day at the Mold store, Gledrid Dog Weekend and Equine Day, Pride in the Park Llangefni and Abergele, and the Final Moments Matter appeal – which saw them donate £10,000 after match-funding the £5,000 pledged by customers in just five days – were other notable achievements.

Reflecting on the news, Sion said: “We received a letter telling us how much we had donated over the years and were completely overwhelmed, it was a huge shock.

“As well as supporting events we have collection tins at all our stores which have contributed to this figure, and despite our long-standing commitment to do all we can for the hospices, for us to be so close to the £100,000 mark is amazing.

“Thank you so much to our incredible and loyal customers, we could not have done this without you – we look forward to smashing through the £100,000 barrier very soon for this brilliant charity.”

Andy Everley, Fundraising Team Leader for Hope House Tŷ Gobaith, said: “PetPlace have had a long-standing and very loyal relationship with our hospices, one which we are very grateful for.

“Through staff fundraising, sponsorship of many key events and supporting match funding campaigns, they have hit this great total which has made a huge difference to local children and families living with a life-threatening condition.

“Huge thanks to Sion and his team thinking of their community first and choosing to support Hope House Tŷ Gobaith – you're all amazing.”

Visit Hope House Children's Hospices for more information and to support the charity.

For more information on PetPlace, including the PetPlace Plus+ loyalty app, follow @petplaceUK on Facebook and Instagram, visit Farm & Pet Place | Pet Food, Supplies & Accessories (farmandpetplace.co.uk) or email sales@farmandpetplace.co.uk.

The app is available on platforms including Google Play and The App Store. 

Leading wholesaler Vital Pet Group is expanding into the rapidly growing raw feeding category, partnering with some of the most recognised names in the sector, including Natures Menu, Nutriment, Cotswold Raw, Paleo Ridge, Pet Natura and Fur Baby Nutrition.

As part of its commitment to becoming the ultimate one-stop-shop for the pet trade, Vital Pet Group is dedicated to providing pet shops with access to high-quality raw feeding options that meet the increasing demand for natural, nutritious food for pets. With the growing popularity of raw feeding, the company aims to support retailers in meeting customer expectations by offering a diverse selection of products from trusted, industry-leading brands.

"The raw feeding category is an essential part of the evolving pet food market, and we believe that by offering premium nutrition through our strategic partnerships, we can help pet retailers better serve their customers," said Peter Brame, Group Trading Director at Vital Pet Group. "Our aim is to provide a comprehensive selection of top-quality raw food options, ensuring that pet shops have the products and support they need to thrive in this increasingly popular segment."

With raw feeding gaining momentum among pet owners for its health benefits, including improved digestion, healthier coats, and increased energy, Vital Pet Group's new offering positions the wholesaler as a trusted partner for retailers looking to cater to the growing demand for this high-quality, natural food option.

The partnerships with Natures Menu, Nutriment, Cotswold Raw, Paleo Ridge, Pet Natura and Fur Baby Nutrition reflect Vital Pet Group's dedication to sourcing the finest raw feeding products available. These well-established brands are renowned for their commitment to quality, sustainability, and providing pets with a diet that mirrors their ancestral nutritional needs.

As a leading wholesaler, Vital Pet Group will continue to provide exceptional service, expertise, and a broad range of products to support pet retailers in their success. This expansion into raw feeding is just one of the many ways the company is helping pet shops meet the evolving demands of their customers.

For more information about Vital Pet Group’s raw feeding range and to explore partnership opportunities, visit https://www.vitalpetproducts.co.uk/Promos/Raw-Foods-2025

Shares in Pets at Home recovered slightly after the retail group published a pre-close update in respect of its financial performance in the past year.

Following the announcement on Monday, the share price dropped by over 11% after the retailer and vet chain reported that trading was  in line with expectations but gave weak guidance for the new financial year. 

The group revealed that its fourth quarter performance had been broadly as planned across retail and vets “against a challenging and volatile UK consumer backdrop”.

Shares recovered slightly by nearly 3% yesterday (Wednesday) to 221p.

Lyssa McGowan, Pets at Home CEO, said: “We are making good progress in delivering our strategy of building the world’s best pet care platform, although the market remains challenging with subdued consumer confidence and the business facing significant external cost headwinds in 2025.

“Our Vets business is delivering very strong growth and continuing to outperform the market, with a robust pipeline of new openings in place for the coming year leveraging our unique practice owner model. In Retail, we’re confident that with our major infrastructure investments behind us, we are well placed for future growth as the short-term pressures ease and the consumer environment improves.

“I would like to thank our incredible colleagues and practice teams, whose care, support, expertise and advice creates a better world for pets and the people who love them, every single day."

Pet companies have been causing a stir this week with April Fools hoaxes, including HayPigs! launching Aqua Wheeker, the world’s first premium bottled water for guinea pigs.

HayPigs! announced that Aqua Wheeker was a natural spring water, sourced and bottled in the foothills of the Andes Mountains. Renowned for its incredible purity, and rich mineral content, it is said that the local Peruvian population, including the native guinea pigs, have for generations thrived due to the health benefits from drinking it. 

Available in a 320ml and 600ml glass bottle, Aqua Wheeker was said to be compatible with most pet bottle spouts, making it easy to mount in your cage and very gluggable for your piggies. 

HayPigs! co-founder Helen Cridland explained: “It is clear that demand for premium bottled water is on the up, with consumers increasingly choosing to buy water that is free from contaminants and enriched with minerals, rather than risking taking it from the tap. Given this trend, it clearly makes sense that we’d want the same for our pets! Water is an essential part of any small animals’ diet, and it is important that this water is kept clean and fresh for our little ones. With Aqua Wheeker, water is life!”

Husaand and co-founder Rik continued: “We’ve been trialling this water with our own guinea pigs for months now and they have certainly got a spring in their step! We had one lazy piggy that would spend most of her days sat with her head in the hay hopper. Since drinking Aqua Wheeker™ she’s been like a new sow, zooming about her cage and doing laps of the outdoor run! Hydration is clearly super important for guinea pigs, so whatever source you choose, make sure to always offer plenty of fresh drinking water with your feeding hay. Your piggies will love you for it!”

Meanwhile, Dorwest announced it was launching a new dog bottom-flavoured toothpaste ‘Sniffy Bum Bum’.

The company stated that Sniffy Bum Bum toothpaste had been developed by experts to support the calming pathways in dogs to create a toothpaste all dogs will love. Brushing dogs’ teeth can sometimes be a real chore for owners, but with a tasty toothpaste on the menu, Sniffy Bum Bum provides a calming and interesting scent all dogs will love.  

Jo Boughton-White Msc, Managing Director at Dorwest comments: “Every dog loves a bum sniff. We’re really proud of Sniffy Bum Bum and feel this is exactly what all dogs want. A toothpaste they simply can’t get enough of.” 

For your free scratch & sniff sample, to purchase or to find out more, please visit: www.dorwest.com/blogs/blog/dorwest-launches-new-dog-bottom-flavoured-toothpaste

Shropshire-based artisan pet bakery Life of Riley has announced the launch of Treatings Cards, a range of greetings cards featuring edible dog treats directly attached to the front.

Building on its reputation for producing award-winning natural, grain free, long-life dog cakes, treats, custom stamped bones and a ‘Pawtisserie’ range, Life of Riley has blended traditional card-giving with pet indulgence. 

Each Treatings Card combines a quality recycled, colourful greetings card with a hand-decorated, shelf-stable dog treat affixed to the front – offering pet lovers a charming way to share celebrations with both humans and their four-legged friends.

Launching with two initial original designs, the range covers birthdays, and other more general occasions with the ‘Woof You’ option. All treats are hand-baked in Life of Riley's Shropshire bakery, while the cards themselves are designed and printed in the UK using eco-friendly materials and recyclable packaging.

The Treatings Cards are designed specifically for the pet trade, offering pet shops, garden centres, and dog-friendly destinations a fun, high-margin gifting product. The cards can be displayed alongside treats or gift sections, providing an instant talking point for customers seeking something a little different.

Sarah Meredith, founder of Life of Riley, said: “Treatings Cards have been in the pipeline for some time. We wanted to create a product that celebrates the bond between dogs and their owners – something that brings a smile to both. They’re perfect for dog-lovers who want to make sure the family pet isn’t left out of life’s special moments. The reaction from our stockists so far has been incredible. We can’t wait to launch more designs and possibly work with some stockists on some exclusive options.”

The collection is now available for wholesale, with free-standing display units and low minimum orders for new stockists.

For more information visit www.lifeofrileybakery.co.uk or email woof@lifeofrileybakery.co.uk

With the organisers of Zoomark forecasting a ‘bigger and bolder’ event, hosting over 1,500 exhibitors and 30,000 visitors, the UK group of exhibitors will showcase the excellence, inventiveness and energy of the pet care sector in the UK.

PetQuip, the trade association for the pet product sector, is organising and supporting a UK exhibitor group of 30 companies, primarily in Hall 26. Ranges on show include accessories, food, treats, well-being and cleaning products, supplements, toys and packaging inspiration.

“We are excited to be bringing so many fantastic British brands to Bologna in May and we are delighted to hang the ‘sold out’ sign on our space!” commented Emma Brazier, Event Manager for PetQuip.

“It’s been such a pleasure to work closely with the Zoomark team, who have really pushed the boundaries on this event to introduce so many initiatives. I recommend international visitors to make the trip to Zoomark for an inspirational and productive experience”, Emma continued. 

The PetQuip team will be presenting a British Market Focus workshop on Tuesday 6 May from 14:00 to 15:00 in the Overture Room as part of the official conferences and events programme. 

The session will focus on the UK pet sector and will include market background, trends and information on retailers and consumers in the UK. The presentation will feature content from a UK consultancy, the UK pets and aquatics trade show PATS as well as information about how PetQuip can assist both suppliers and buyers.

PetQuip will host an information stand at the show, providing refreshments, advice and an interpreting facility for the exhibitor group. The team invites companies who may wish to exhibit at future events or become a member to come to the stand. For international retailers and distributors, the team can advise on UK suppliers, market trends and match product requirements with appropriate UK suppliers.

Companies exhibiting as part of the British group include:

AIL

Hall 26 C20

AIL is a specialist with over 55 years’ experience and an extensive range of Pet Waste Bags created using ethically recycled materials and recyclable packaging. From extra-large and extra strong bags on a roll, to pocket and multiple packs, the company has something to satisfy the needs of every dog owner and price point. Its innovative range planners create and advise on the most suitable products, including own label ranges for prestigious pet retailers / wholesalers and its own highly successful TidyZ branded range.

Boost Pet Food 

Hall 26 A09

Boost Pet Food is now well established in the UK with Tesco, M&S, Sainsbury’s and Waitrose amongst its customers. It specialises in gently cooked frozen pet food for dogs and cats and is the first brand to sell this category at grocery in the UK. In addition to this, Boost Pet Food has a new range of natural treats coming to market imminently.

Buddycare

Hall 26 B29/C30

Keep your dog's paws and nose soft, smooth, and nourished with the Buddycare Paw & Nose Range. Dog Paw & Nose Balm is specially formulated to help protect and repair dry, cracked, and chapped skin, leaving your furry friend's paws and nose feeling comfortable and moisturised. Also available to try will be Buddycare's Dog Paw Cleanser, a gentle yet effective way to care for your pet's paws after their daily adventures. Crafted with care, the cleanser is specially formulated to cleanse and soothe, leaving paws feeling fresh and revitalised.

Buitelaar Group

Hall 26 B05/C08

With five generations of experience, the company prides itself as expert in bringing premium raw materials to both domestic and international pet food industries. Running its own award-winning integrated beef supply chain, it truly understands the importance placed upon transparency, traceability and quality.

The company’s dried, fresh and frozen raw materials are the result of everything it has learnt from working with food producers from one end of the chain to the other. Continuously building on its extensive learnings, through research, innovation and development, the raw materials are carefully monitored and assessed on quality, sustainability and traceability.

Canagan

Hall 26 B09/C18

Supplier of the highly successful and award-Winning ‘Canagan pet food’, the growing reputation of the Canagan brand can be attributed to high quality ingredients, robust customer retention, product performance and a determined loyalty to the independent pet trade.

The overwhelming success story of Canagan, alongside the growing trend for high quality grain free dog and cat food, Canagan is the perfect solution and the team looks forward to meeting you in Italy. 

DOGGI and KATTI

Hall 26 C38

Doggi, recognised for its playful and durable dog toys, brings an exciting range of products to the market. Designed to meet the needs of modern dog owners, Doggi toys focus on durability, fun, and enriching pets’ lives.

Katti is a range of functional licking mats and natural cat treats capturing attention with pastel-coloured designs and complementary products perfect for cross-merchandising. The brand’s treats come in four premium flavours—salmon, duck, chicken, and white fish—while the licking mats are available in two unique designs, creating a striking visual impact in stores.

DotDotPet

Hall 26 B37

Award-winning veterinary endorsed products from DotDotPet include:

• Dog Shampoos – award winning with a fragrance for a calm bath time and a unique easy to use bottle
• Cat & Dog multifit functional treats – veterinary endorsed natural sustainable ingredients 
• Eco Towels – award winning 1005 natural biodegradable pet towels
• Plus some new products to be launched at the show.

Eco-Friendly Pet Plush Toy

Hall 26 C21

V-PET will showcase a range of eco-friendly, high-quality pet products designed with sustainability in mind. The collection includes bite-resistant plush toys made from sustainable materials, relaxing cat-calming candles infused with natural scents, comfortable and durable pet beds, and gentle, eco-friendly pet wipes for daily care. 

Each product is crafted to ensure pets' well-being while minimising environmental impact, reflecting the company’s commitment to both pets and the planet. The company invites visitors to its stand to discover innovative solutions for your furry friends.

Eden Holistic Pet Foods Ltd

Hall 26 B19/B21

Introducing Eden’s brand new Gourmet Range, scientifically proven to improve digestibility, using a natural enzyme to help break down the proteins into perfect sized peptides. Between 59-74% perfectly sized peptides, 0.5kDa and under – enhancing your dog's digestion, absorption and bioavailability of nutrients.

The core range, The Cuisine range is designed to empower dog owners who prioritise a high-meat diet. Comprising of 80% meat and fish combined with 20% fruits, vegetables, herbs, and essential minerals, a naturally complete and balanced meal. 

Feline Feast boosts what discerning cat owners are crying out for, containing 70% of the finest meats and fish and supports your cat’s urinary tract health by maintaining urine pH within an ideal range.

Frozzys – The Happy Gut Company

Hall 26 C22

Frozzys believes a healthy gut is key to a happy, thriving pet. That’s why its range of frozen and ambient treats is packed with gut-friendly goodness, supporting digestion and overall well-being. From cooling frozen yogurts to nutrient-rich ambient treats, every bite is designed to nourish from the inside out. As “The Happy Gut Company,” Frozzys is committed to creating delicious, nutritious options that pet owners can trust—helping pets live longer, healthier lives with tails wagging and purrs aplenty. The team invites visitors to discover the Frozzys difference. 

PATS - Pet & Aquatics Trade Show

Hall 26 C32

Present at Zoomark is the organiser of PATS, the Pet & Aquatics Trade Show, which takes place in Hall 1 at the NEC Birmingham, United Kingdom from Sunday 28th to Tuesday 30th September 2025.

Potential exhibitors who are interested in booking a stand or visitors who would like to register to attend PATS should visit http://www.patshow.co.uk for more information or call the PATS office on +44 (0)1892 862 848.

Inspired Pet Nutrition Ltd (IPN)

Hall 26 A17/B16

IPN is an innovative, well-established, and award-winning pet food manufacturer based in the UK. The family of brands include Wagg, Harringtons, Butcher’s, Blink!, Barking Heads & Meowing Heads and AATU.

Harringtons pet food is full of tasty natural goodness. Food that’s healthy, balanced and won’t break the bank. Butcher’s is a naturally nourishing, complete wet dog food. Barking Heads is a tasty & tailored dog food range to support specific needs, life stages and breed sizes. AATU is a highly nutritious dog & cat food that is full of high-quality ingredients and offers the benefits of a raw diet in every bite – without the hassle.

James & Steel

Hall 26 C40

The strongest, finest and purest North American catnip products made in the UK – cats love BAM! Use the firm’s catnip to make toys irresistible and help with training or grab one of their toys – all stuffed to the brim with 100% BAM!

Inspired by Scandinavian outdoor lifestyle, Sötnos is a luxury dogwear brand which specialises in creating fashionable clothing and accessories for your dog. The gorgeous sweaters are super snuggly while the range of collars and leads includes a variety of designs, from bright neons to classic neutrals. Look out for theEarth Aware range, reducing the impact on our planet.

King Catnip

Hall 26 B31

Stuffed with 100% organic North American catnip leaf, King Catnip toys are handmade in the UK and the USA. Featuring a range of adorable designs including the new King Catnip Strawberry, these toys have an aromatic fragrance which is super attractive to cats and are made using organic materials wherever possible. The King Catnip range also includes dental stalks made from the stems of the plant, as well as catnip mists, catnip bubbles and cat grass. North America offers the perfect climate for catnip to grow, meaning their handpicked plants are “the finest in the land!”

Law Print & Packaging Management Ltd

Hall 26 B10

Law Print is a leading packaging supplier to the pet food industry, offering a wide range of products from flat bottom bags, quad seal bags, pouches and woven polypropylene bags, printed flexo or rotogravure up to 10 colours, to own label manufacturers and brand owners worldwide. 

The company’s Ready2Recycle range of sustainable solutions includes PE/PE and PP/PP mono material packaging in all the same formats and features available for conventional packaging. Single Lip Zipper, Aplix and Pocket Zipper can be added to all the PE/PE bags. PE laminated bags and PP woven bags can also include minimum 30% recycled content.

McAdams Pet Foods Ltd

Hall 26 C11

McAdams is excited to add Free Range Turkey to its growing family of freeze-dried recipes, including chicken, lamb, salmon and sole. This high-meat, grain-free diet contains 86% free-range turkey from high-welfare farms, ensuring the best quality protein for your dog. The gentle freeze-drying process preserves the nutrients of raw food without refrigeration. With anti-inflammatory support, this hypoallergenic, easily digestible formula is ideal for sensitive dogs. By removing moisture, 1kg of fresh meat is packed into just 300g of Raw Preserve, delivering a nutritionally rich, complete, and ethical diet for your dog.

MiAlgae

Hall 26 C33

Marine Omega-3s help pets by supporting healthy skin, joints, heart, brain function and immune system, while reducing inflammation and improving overall well-being. 

MiAlgae uses biotechnology to produce NaturAlgae®, a marine Omega-3 rich microalgalproduct. NaturAlgae®, is a sustainable, low carbon, plant-based ingredient grown in Scotland, using by-products from the whisky industry -contributing to a circular economy.

Nilaqua Pets

Hall 26 C37

NilaquaPets, established in 2014, is the pioneer of unique, ethical essentials for your dog. The initial range pioneered in vets, washing away blood and incontinence around operations - without water. The company then expanded this technology into the best waterless pet shampoo for different occasions - rolling, mud, beach and more. This is NOT a dry shampoo! The firm is a family business which manufactures in the UK with 100% renewable energy, ocean bound plastic and only use the kindest chemicals. Everything is already registered in Europe and ready to sell. The company invites visitors to come and see the full range.

OurPetsLife

Hall 26 C31

At OurPetsLife, the mission is to empower pet owners with innovative, reliable, and accessible products that enhance the well-being of their companions, fostering a lifetime of love, health, and happiness. OurDogsLife is the firm’s first hero brand, which produces top of the range and vet approved products to support and boost a dog’s health, from dog dental care kits to grooming accessories. The company has developed a family of brands, each with its own unique focus to help pet owners, with many more to come. 

Brands include:

• Ocean Paws: The go-to choice for conscientious pet owners committed to both their furry friends and the environment. The fully compostable poo bags are the perfect solution for responsible waste management, ensuring a positive impact on the planet. 
• ProBioPets: where pet wellness meets cutting-edge nutrition. Explore the range of powdered supplements, each expertly formulated with up to 10 billion CFU probiotics. 
• NutriBone: committed to providing your beloved pets with the highest quality of care through its premium bone broths. The company’s mission is to enhance the overall health and well-being of pets by offering a range of nutritious and delicious bone broths tailored to address specific needs.
• Dr Ted: an easy, hassle-free way to monitor your cat's health at home with these innovative Dr Ted Cat Urine Test Kits.
• Infusions: presents a range of innovative solutions for health-conscious pet owners focused on holistic remedies, using powerful herbal ingredients combined with hemp or salmon oil to solve common problems including itch relief, stiff joints, kennel cough and much more.

Pet Rebellion

Hall 26 C35

Showcasing the firm’s new cosy range of faux fur covers for the home and car this year in Italy. There are two for the car (single seat cover and full back seat cover) and one for the home, ideal for furniture, flooring and beds. All of the products are machine washable, absorbent for those muddy paws and have a non-slip backing. The company invites visitors to stop by the stand and see the quality.

Petlife Vetbed®

Hall 26 C36

Petlife International Ltd will showcase its range of innovative bedding products for dogs, cats and other small animals, including the Original Vetbed®, manufactured at the firm’s own factory in the heart of Yorkshire. New product launches include Sherpa-Fleece Crate Mats, Sherpa-Fleece Pet Blankets/Sofa Covers, and Water-Resistant Mats.

PetQuip

Hall 26 B35

PetQuip is the international trade association for UK suppliers of pet products and services to retailers and distributors. The association helps develop new sales opportunities for its members by providing a vast range of advice, information and direct contact with UK and international buyers of garden and leisure products.

PetQuip hosts groups of UK companies at key fairs worldwide, offering turnkey exhibiting packages, Meet the Buyer events, export advice and signposting, market updates and report, plus sales leads and a technical export helpline. 

PetQuip also helps retailers and distributors from around the world to source from the UK market, drawing on its heritage of pet ownership and huge variety of suppliers, from brand names to entrepreneurial start-ups. International buyers can meet the PetQuip team on the stand, where there will be free refreshments and the opportunity to match product requirements with appropriate UK suppliers. 

Pets Choice Ltd

Hall 26 B25/C24

The Webbox Lick e Lix treats for cats are the UK’s leading treat, this year the company has launched a complete new range of cat treats that it is sure will become market leading products.

Bob Martin is known for its quality, and advanced treatments, made in the UK. The new European range will be on display.

Visitors are invited to see the TastyBone 100% Virgin Nylon range, HOWND, its new 100% plant based food, treats and grooming, plus the Vets Kitchen veterinary grade food and supplements, all manufactured by Pets Choice Ltd.

Proflax Superfood Supplements for Dogs

Hall 26 C39

Proflax is proud to introduce its exclusive 'Core’ range – a carefully formulated selection of powder supplements for dogs, tailored for the international markets only. All ingredients are fully compliant for export/import and do not contain any animal bi-products, facilitating a seamless trading relationship with all EU countries.

Proflax Core supplements are designed to support total pet wellness, targeting key areas; joints, liver, kidneys and heart, digestive and anal glands, skin and coat and anxiety relief. They are totally unique in that they have been formulated to encompass complete wellness, combining condition-specific herbs with nutritional goodness.

Proflax is committed to using only the finest quality ingredients, ensuring that every supplement delivers visible health benefits within a matter of days.

Ruffingtons

Hall 26 B39

• Marbled Dog Snaps – crafted with no artificial additives, these delectable delights are infused with yoghurt and carob
• Terrier Truffles – a decadent, gourmet treat, topped with mini paws and milky bones
• Cupcakes (pack of 4 & 9) –including yoghurt cups and cupcakes topped with cranberry sprinkles and mini bones
• Dog Doughnuts – created with carob, yoghurt, chia seeds, and carrot sprinkles. 
• Biscuit Paws – filled with a creamy yoghurt and carob mix
• Dog Eclairs – these mouth-watering eclairs come in packs of two and are a charmingly crunchy treat for your special pooch. 

Scruffs

Hall 25 C80

The Scruffs Eden Collection is crafted entirely from recycled cotton, recycled polyester and recycled mixed fibres. By giving waste materials a new life, the company ensures that its pet beds are both comfortable and practical while maintaining the aesthetic design that is a hallmark of the Scruffs brand. From plush pillows, pet beds to cosy box beds, the Eden range not only enhances home decor but also reflects the company’s commitment to quality and eco-conscious living.

Symply

Hall 26 A13/B14

The growing reputation of these brands can be attributed to high-quality ingredients, robust customer retention, product performance and a determined loyalty to the independent pet trade. 

The brands offer high margins, stunning and 100% recyclable packaging, staff training, free POS, great range of products and exceptionally high customer retention rates.

Symply looks forward to meeting visitors in Bologna!

Tribal Pet Foods

Hall 26 B06/B08

The flagship range includes cold pressed dog food made with fresh meat and without the use of meat meal, 80% meat, single-source protein sausages and natural treats with superfood ingredients. Their super-premium design has maximum on-shelf appeal and reflects customers’ healthy eating trends and demand for high quality, natural pet food. As part of the company’s commitment to do good, products are made with responsibly sourced meats, sustainably sourced fish, and all bags are recyclable.  

This year it will be showcasing samples of its new complete cat food sausage made with 70% fresh meat, the firm’s first foray into pet food.

Vetnique – Home of YuMOVE

Hall 26 B20

For innovative, high-quality supplements backed by science and designed with pets at the heart. The company will be showcasing a range of pet supplements from YuMOVE, the UK’s no 1 vet-recommended joint supplement brand,* and Glandex, the US’ no 1 vet-recommended digestive and anal gland health brand.**

*Kynetec VetTrak January 2025. Sales of YuMOVE branded products through veterinary wholesalers.

**Excludes probiotic or prescription products. Based on a survey recording the product recommended most often in the Anal Gland Health Products category

Yora - Insect Powered Pet Food

Hall 26 A13/B14

Yora is at the forefront of insect-based pet nutrition, with a strong commitment to sustainability and innovation.

The company offers an impressive range of dry and wet foods, along with treats. The products feature 100% recyclable packaging, and it is a carbon-neutral company dedicated to reducing environmental impact. 

Partnering with Yora means more than just quality products; it provides comprehensive staff training and effective point-of-sale materials to enhance your retail experience. 

Yora looks forward to meeting visitors to its stand in Italy and exploring how to grow together in this exciting market.

For details of PetQuip membership, please e-mail info@petquip.com or visit www.petquip.com

Pet care specialist Beaphar UK has introduced a new Insecticidal Shampoo for Dogs that kills fleas fast and helps prevent reinfestation.

The veterinary medicinal shampoo contains permethrin to kill fleas while also cleansing and maintaining a healthy coat.  Suitable for dogs and puppies from 12 weeks of age, Beaphar Insecticidal Shampoo for Dogs is available in a 250ml bottle size.

Claire Edmunds, UK Marketing Manager for Beaphar, welcomes the addition to the manufacturer’s already comprehensive range of easy-to-use spot-ons, collars and sprays to protect pets and the home from fleas. 

She said: “Beaphar Insecticidal Shampoo for Dogs provides an additional option for owners to keep their dogs flea-free while promoting healthy skin and a shiny coat and provides retailers with another effective and affordable solution to help dog owners combat fleas."

For more information visit https://www.beaphar.co.uk/product/1000450-beaphar-insecticidal-shampoo-for-dogs/ or contact your Beaphar Sales Executive.

The Purina Institute Global Summit 2025 will feature presentations from 20 global thought leaders exploring the future of pet nutrition and veterinary care. 

Titled ‘Technologically Empowered Veterinary Care’, the free, product-agnostic summit will be held April 30 to May 1, 2025, and livestreamed through the Purina Institute’s online platform. 

The agenda will focus on the integration of advanced technologies with nutrition science and veterinary medicine, empowering veterinary professionals from across the globe to integrate and leverage technology to provide care that’s more personalized than ever before.

The Purina Institute Global Summit 2025 will foster discussions on a variety of topics at the forefront of companion animal science, such as:

• The application of informatics, big data, artificial intelligence, and machine learning to improve pet nutrition and health.
• The development of omics and biomarkers as powerful health monitoring tools.
• The impact of the connected tools and services that facilitate the diagnosis and management of pet health conditions, bringing veterinary clinical practice to the next level. 

Attendees will have the opportunity to learn from and engage virtually with a group of experts providing diverse perspectives to explore future opportunities to advance pet health. 

Speakers include:

• Dr. Matthew Lungren, Chief Scientific Officer for Microsoft Health and Life Sciences, where he drives innovation by translating cutting-edge technologies into healthcare solutions. He also serves as an adjunct professor at Stanford University.
• Dr. Daniel Promislow, Senior Scientist and Scientific Advisor in the Jean Mayer USDA Human Nutrition Research Center on Aging at Tufts University and co-founder of the Dog Aging Project.
• Dr. Jessica Quimby, professor and vice chair of research at The Ohio State University and a renowned expert on chronic kidney disease (CKD) in cats.
• Dr. Michael Snyder, Stanford W. Ascherman Professor and the Director of the Center of Genomics and Personalized Medicine at Stanford University. His extensive research focuses on how genetic variation affects individual health and disease, heralding a new and more effective approach to healthcare.

“The rapid expansion of technology provides great opportunities to improve pet nutrition, pet care and veterinary medicine, while bringing its own challenges,” said Dr. Natalia Wagemans, Global Head of the Purina Institute. 

“Our goal at the Purina Institute is to foster collaboration and innovation that will drive the future of pet health and nutrition. The Purina Institute Global Summit 2025 brings together some of the brightest minds in the field, offering invaluable foresight for veterinary professionals to be at the cutting edge of pet health innovation.” 

Now in its 26th year, the Purina Institute Global Summit – formerly known as the Companion Animal Nutrition (CAN) Summit and the Purina Nutrition Forum – serves as a vital platform for the Purina Institute, which is dedicated to unlocking the power of nutrition to help pets live better, longer lives.

Registration is open now. Veterinary professionals who attend the livestream will qualify for continuing education credits in jurisdictions that accept RACE. If you cannot attend the livestream, the entire program will be available on demand. To register and view the Summit agenda, visit https://nes.tl/PurinaInstituteGlobalSummit2025

Dorset-based artisan ice cream maker Baboo Gelato is to launch a new variety of its Doggy Doggy Yum Yum treat at the Farm Shop and Deli Show at the NEC Birmingham from 7-9 April.

The new variety of Doggy Doggy Yum Yum is Apple and Blueberry and is made from coconut milk instead of dairy so it is kinder to dogs’ tummies, includes organic agave syrup rather than refined sugars and uses vegetable fibre as a stabiliser which avoids any ultra processed food emulsifiers or stabilisers being used in the product. Given as an occasional treat after a long walk in the countryside, the park or on the beach this tasty treat is perfect way to reward your dog. 5p from every pot sold of Doggy Doggy Yum Yum is also donated to the Dogs for Good charity.

The company’s Sam Hanbury said: “We are finding limitless demand during the summer not just from obvious pet retailers and specialist dog friendly places, but from ordinary cafés, pubs, restaurants, and tourist destinations.  It just seems that most savvy people involved in Food & Drink want some of the poochie pound and we can help with a classy product, well supported with point of sale which includes stickers, leaflets, posters and an A-frame sign which comes complete with space to put a dog bowl underneath it. We also provide branded freezers to those who want to stock the Baboo Gelato range of products.”

Pet shops and specialist pet stockists should order Doggy Doggy Yum Yum through Pedigree Wholesale. For point of sale enquiries contact Sam Hanbury at sam@baboogelato.com or 01308 488629. 

Henry Wag has introduced its latest collection of sustainable dog collars and leads. Designed with eco-conscious pet owners in mind, these new products combine premium materials, durability, and safety to provide a comfortable and secure walking experience for dogs of all sizes.

The new Comfort Collars, Dog Collars, and Dog Leads are crafted with sustainability at their core. Each piece is made from 100% GRS-certified recycled polyester, reducing environmental impact while maintaining superior strength and durability. 

Available in a vibrant new colour scheme - teal/black, navy/mustard, grey/blue, and purple/orange - these collars and leads not only add a stylish touch but also match perfectly with our quilted jackets and waterproof coats, creating a fully co-ordinated set for your dog.

Comfort Collars: Ultimate Support for Your Pet

• Sustainable & Eco-Friendly - Crafted from 100% GRS-certified materials, ensuring durability and environmental responsibility
• Padded Interior for Comfort - A neoprene lining provides a soft, cushioned feel to reduce pressure on your dog’s neck
• Enhanced Safety & Visibility - Reflective stitching improves visibility during early morning and evening walks
• Secure & Adjustable Fit - Featuring a strong "D" ring for secure lead attachment and a dedicated ID tag ring, plus an adjustable design for a snug fit
• Available Sizes - Small, Medium, and Large for a perfect fit across different breeds

Dog Collars: Everyday Comfort and Durability

• Sustainable & Eco-Friendly - Made from 100% GRS-certified materials for long-lasting quality and a reduced environmental impact
• Soft & Adjustable Fit - Made from high-quality soft fabric, fully adjustable for your dog’s comfort
• Secure & Strong - Equipped with a durable buckle and strong "D" ring for reliable lead attachment
• Reflective Stitching - Enhances visibility during low-light conditions, improving safety
• Versatile Options - Available in four stylish colours - teal-black, navy-mustard, grey-blue, and purple-orange - and three sizes (Small, Medium, and Large) to suit every pet’s personality
• Matching Leads Available - Complete the look with our new eco-friendly leads, designed to pair perfectly with our quilted jackets and waterproof coats for a fully coordinated set

Dog Leads: Strength Meets Sustainability 

• Eco-Conscious Choice - Made from 100% GRS-certified materials, ensuring an environmentally responsible option
• Safety First - Reflective stitching improves visibility during night-time and low-light walks
• Heavy-Duty & Secure - Features a strong carabiner for a reliable and safe connection 
• Sizing for Every Breed - Available in two sizes (Small & Large) to accommodate different dog sizes and walking preferences

Henry Wag’s new collars and leads provide a blend of sustainability, comfort, and durability, making them an excellent choice for eco-conscious pet owners. With their sleek design, adjustable fit, and enhanced safety features, these accessories ensure that every walk is enjoyable and secure. Plus, for a fully co-ordinated look, these accessories match perfectly with our quilted jackets and waterproof coats, so your dog can step out in style no matter the weather. 

For further information visit www.henrywag.com, email enquiries@henrywag.com or call 01594 810990.

Pedigree Wholesale has introduced three new meaty ice creams to the Doodle’s Deli Treats range. Now available in Vanilla, Chicken and Beef, these frozen treats offer a flavour to suit every dog, making them the perfect summer treat.

Made in the UK by expert ice cream and gelato manufacturers, this lactose-free, non-dairy iced treat range is specially designed to help keep dogs cool in warm weather.

Retailing at £3.25 per tub and sold in cases of 12, the new Doodle's Deli Ice Cream is available now exclusively to the specialist pet retail sector through Pedigree Wholesale. These treats are not only the perfect addition to any store during Summer, but also offer a high margin for retailers. 

Doodle’s Deli is your specialist pet exclusive destination for 100% natural, easily digestible treats. The brand now features over 130 lines and offers free in-store support and display solutions to help you sell the range with maximum impact.

Shop the full range now by visiting petproducts.co.uk/doodles-deli/ or speak to your Business Development Manager, Telephone Account Manager or our friendly Customer Services Team for more details.

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WildWash, has launched Magic Mud for Dogs and Cats, a 5-in-1 natural mud treatment formulated to de-shed, promote hair growth, ease muscle and joint discomfort, exfoliate, and detoxify.

Infused with a powerhouse of natural ingredients, including Magnesium, Coffee Green Oil, and Geranium, the Magic Mud is designed to cleanse, hydrate, and rebalance your pet’s skin and coat. At the heart of the formula is Bentonite Clay, renowned for its deep cleansing and exfoliating properties. This gentle yet effective mud treatment removes dead hair, nourishes the skin, and leaves pets feeling refreshed and revitalised.

With the addition of Magnesium minerals, WildWash Magic Mud helps relax muscles and joints, making it ideal for pets experiencing discomfort or stiffness. Activated Charcoal and Aloe Vera work together to detoxify and restore moisture, while Coffee Green Oil and Geranium provide antioxidant protection, encouraging healthy skin renewal.

This treatment is also perfect for hairless dogs and cats exposed to pollution, this treatment draws out impurities, thoroughly cleanses, and removes oily residues, revealing a soft, healthy, and beautifully conditioned coat. By unclogging pores and deeply nourishing the skin, Magic Mud offers a truly transformative grooming experience.

Adding a personal touch, WildWash Founder Jane Cooper has not only formulated this exceptional product but also uses it on her own dogs. She has even created a special How-To-Use video showcasing the Magic Mud in action on her own pet, highlighting its remarkable benefits first hand: 

As with all WildWash products, Magic Mud is 100% vegan, cruelty-free, and ethically accredited. It proudly carries the Cruelty Free International Leaping Bunny Logo and holds both B-Corp and Ethical Accreditation, reinforcing WildWash’s commitment to the highest standards of responsible and sustainable pet care.

For more information email info@wildwash.co.uk or visit www.wildwash.co.uk

Independent, integrated marketing communications agency, Leopard Co, has won a contract to launch the Compawnion dog training app in the UK and beyond. 

Initially launching in the UK, but with an ambition to expand globally, Leopard Co will offer strategic consultancy and communications planning throughout the project to get Compawnion off the ground.  

Leopard Co will be utilising its pet marketing expertise to increase the number of subscribers signed up to Compawnion by focusing on communicating the three-day trial to its target audience. 

Focusing on digital marketing, SEO, social media and influencer relations, the marketing agency will work with Mark Hirschel, Hownd Co-Founder & Commercial Director and Compawnion Business Consultant, and Paul Gowans, Compawnion Marketing and Branding consultant with 30+ years’ experience leading global marketing teams for MNCs. 

The account will be led by Rachel Roberts, co-founder and chief executive of Leopard Co, who commented: “We’re excited to welcome Compawnion to the pack. Here at Leopard Co, we have a great track record in the pet tech space having helped launch PitPat in 2016, plus our experience working with a host of other pet brands.   

“As pet lovers we know that to create a happy home for dog and owner, getting access to training advice and support is vital. Compawnion is the perfect solution to help dog owners who struggle to access the advice they need due to affordability or reluctance to attend in person training groups.” 

Anvith Varanasi, the brain behind Compawnion, combined his insights as a passionate pet owner with his MSc in Innovation Management from Imperial College London to launch the online dog training tool.  

Created to help time-poor working professionals fit dog training into their own schedules with the flexibility of focusing on specific needs of their dog, Compawnion is proudly cost-effective providing much better value than traditional dog training methods. 

Mark Hirschel commented: “Leopard Co is a special agency in the way it combines the depth of skills required to help launch this new pet app. We felt the team understood our vision immediately and we’re looking forward to working in partnership with them.”  

Anvith Varanasi commented: “At Compawnion, we’re making dog training simpler, smarter, and stress-free so every pet parent can feel confident. With Leopard Co’s deep understanding of the pet care space, we’re bringing this vision to more homes worldwide.” 

The contract win follows a series of successful pet brand communications campaigns that the Leopard Co team has delivered recently including for Ruffingtons, Boost, Earth Animal and UK Pet Food.  

For more information on Leopard Co, visit leopardco.com 

A new survey by UK Pet Food reveals that nearly half (48%) of British pet owners go above and beyond to treat their furry friends like family – kissing them, singing them to sleep, and even taking them on date nights.

There’s no doubt we love our pets madly, almost 1 in 5 (17%) say they have date nights with their pets, with men more likely to do this than women, over half (52%) admit to indulging their pets with special treats, and 35% give their pets massages. 

Further to this, over a quarter (31%) of people listen to music with their furry friends, and 19% read their pets stories. 24% of pet owners are incorporating their pets into their routines, taking them to cafes with them, and nearly one fifth (17%) even sing them lullabies to help them to sleep.

With more recognition in UK society that pet ownership is not only something we enjoy, but something that is also good for us, it’s clear our love for animals has never been stronger. 

But, while cherishing our pets is a trait Brits should be proud of, UK Pet Food is keen to leverage National Pet Month to help educate the public on how to channel this love wisely with its ‘Love Them Madly, Feed Them Wisely’ campaign, aimed at empowering pet owners to make well-informed choices when it comes to our four legged-friends’ diets. 

Celebrity Vet, Cat Henstridge aka ‘Cat The Vet’, who is an ambassador for the campaign said: “There’s no doubt in my mind that as a nation, we love our pets unconditionally and we’re showing this more than ever before. The great news is, with such huge variety and choice of available across the pet food market, we shouldn’t need to make compromises in other areas of life to ensure they are well-nourished and cared for. As long as pet food is labelled ‘complete’, this means it provides all the nutrients your furry friend needs to stay happy and healthy. It’s really important that owners can feel confident and happy about the food choices they make for their pets – no matter what their budget or lifestyle might be.”

UK Pet Food is committed to providing clear and trustworthy guidance to help pet owners feel confident about their choices.

Nicole Paley, Deputy Chief Executive at UK Pet Food, explains: “As this survey shows, in the UK we adore our pets and naturally want to give them the very best. While we welcome choice and diversity in a thriving pet food market, all the feeding and diet options that are now available means navigating supermarket aisles, or shopping online can feel overwhelming at times for pet owners.  

“UK Pet Food was established over 50 years ago as an independent body representing the whole pet food industry and offers pet owners impartial advice and information. So, whether a pet eats a traditional kibble, a raw diet or opts for fresh food, owners can be sure to find the advice and reassurance they need on our website and can always reach out to us for additional help and support.”

For more information on UK Pet Food, click here: https://www.ukpetfood.org/what-we-do-why.html.

The British Independent Retailers Association has voiced serious concerns over the latest figures from the BRC-NIQ Shop Price Index for March 2025.

Speaking about the report, which can be downloaded from the BRC website, Bira, which represents over 6,000 independent businesses across the UK, highlighted that while overall shop prices remain in deflation, the acceleration of food inflation poses significant challenges for both retailers and consumers.

Also reported:

• Shop price inflation increased to -0.4% year on year in March, against a decline of -0.7% in February. This is above the 3-month average of -0.6%.
• Non-Food inflation increased to -1.9% year on year in March, against a decline of -2.1% in February. This is inline with the 3-month average of -1.9%.
• Food inflation increased to 2.4% year on year in March, against growth of 2.1% in February. This is above the 3-month average of 2.0%.
• Fresh Food inflation decreased to 1.4% year on year in March, against growth of 1.5% in February. This is above the 3-month average of 1.3%.
• Ambient Food inflation increased to 3.7% year on year in March, against growth of 2.8% in February. This is above the 3-month average of 3.0%.

Andrew Goodacre, Bira CEO, said: "The retail market continues to show a concerning split with essential categories such as food showing increased inflation while non-essential sectors are forced into deflation to drive sales. Food inflation has a disproportionate impact on consumer spending habits, significantly reducing demand for non-food items that many independent retailers specialise in.

"We're facing what can only be described as an 'Atrocious April' for independent retailers. Non-food shops are already experiencing deflation and reduced margins, and will now see costs rise by inflation-busting amounts – business rates up by 140% and the National Living Wage increasing by 6.7%. The Spring Statement did nothing to bolster consumer confidence. It's an 'Awful April' for consumers, but an even more atrocious one for independent retailers."

Award-winning herbal pet care company Dorwest Herbs has announced its sponsorship and support for Weldmar Hospice through local initiative ‘Stampede by the Sea’; bringing together Dorset communities, schools and artists this spring.

For eight weeks, a herd of elephant sculptures will line a unique art trail for everyone to enjoy across Bridport, West Bay and Lyme Regis. ‘Stampede by the Sea’ will feature around 50 sculptures, aiming to highlight the ‘elephant in the room’ when it comes to palliative care. All elephants have been designed by local talented artists and can be located on the trail via the mobile app map.  

Last year, Weldmar Hospice cared for more than 1,500 people across Dorset, all for free from the expert team of nurses, doctors, carers, therapists, counsellors and social workers. Dorwest Herbs’ support, through sculpture sponsorship, will firstly directly fund the Inpatient Unit for 24 hours. At the end of the trail, each elephant will be sold at auction to raise further vital funds.  

Dorwest’s elephant, aptly named ‘Herbie’, will be available to visit from 28th March, designed by local artists and twin sisters Rachael and Philippa Corcutt specialising in children’s illustration. The Dorwest elephant is (of course) dog themed and displays scenes of walks by the coastline. 

MD Jo Boughton-White comments: “It’s a privilege to be a sponsor for Stampede by the Sea, especially as many of our staff have direct experience with Weldmar through their own friends and families.

“The work Weldmar does is incredibly important, so it is fantastic to be able to support and help fund further care, as well as have a bit of fun with our elephant ‘Herbie’ along the way! We can’t wait to visit Herbie and the other elephants as a team.”  

Download the app 'Stampede by the Sea' and visit ‘Herbie’ to scan his QR code to access a special treat when you’re there!  

CSJ has launched yet another superior nutritional feed supplement for dogs – TurmerDog! – and the rich golden coloured ‘creamy’ liquid is simply mixed in with daily food.

It can be given to all dogs but it is particularly beneficial for active dogs – especially when competing as it will also help with their recovery, and is also perfect for senior dogs showing signs of aging.

Using only the best turmeric root from 120 different species CSJ TurmerDog! contains 14% curcumin and, through the state-of-the-art manufacturing process, has been proven to significantly increase oral bioavailability.

Ceri Rundle, CSJ’s founder, said: “Curcumin, the active component in turmeric, is key and the well-known spice has been used to nutritionally support normal skin condition, orthopaedic comfort, digestive health and respiratory function for years and now used extensively in both human and pet supplements.

"Our new TurmerDog! replaces our original TurmerTinc! and differs from the rest of the wide market in its effectiveness through our use of a turmeric root with 14% curcumin, as opposed to the commonly found ones with just 3% curcumin.”

For more on CSJ products visit www.csjk9.com or call 01745 710470.

Manchester-based premium pet products retailer OurPetsLife (OPL) has secured £300,000 in funding, led by GC Angels alongside private investment from crowdfunding platform, Seedrs. The investment will fuel OPL’s ambitious plans to expand internationally, develop exclusive brands, and reach more pet owners worldwide.

With UK pet owners spending £18bn annually and the global pet care industry projected to hit £300bn by 2027, OPL is well-positioned for significant growth. Already partnering with 22 distributors across 27 countries, the business is now focused on capturing a larger share of this rapidly expanding market.

Founded in 2018 by Elliot Roxby, OPL started as a bedroom business with just £5,000 in seed funding. In just five years, it has grown into a thriving retailer, surpassing £1m in annual turnover.

Offering a mix of six in-house brands and more than 40 third-party brands, OPL sells premium pet products directly through its website and Amazon, as well as through 2,000+ pet shops worldwide. From grooming essentials to ear cleaning kits, treats, and accessories, OPL caters to pets of all shapes and sizes.

With this latest funding, OPL plans to:

• Expand its product range and introduce more exclusive brands
• Grow its global distribution network in key international markets
• Strengthen its team and customer service operations, creating new jobs in Manchester
• Continue innovating in the pet care space, delivering high-quality products that enhance the bond between pets and their owners

Ranvir Singh, Investment Manager at GC Angels, said: “The pet care industry is booming, and OurPetsLife is tapping into a massive market opportunity. In 2023, Butternut Box secured £280m in funding, showing the huge potential in this space. OPL’s focus on premium, innovative products positions them for long-term success, and we’re excited to support their journey as they scale globally.”

Elliot Roxby, Founder & CEO of OurPetsLife, added: “I've always dreamed of building something special for pets and their owners. What started as an idea in my bedroom has grown into a global business, and this investment is a key milestone in our journey. With GC Angels’ backing, we’re not just expanding – we’re innovating, ensuring pet owners worldwide have access to the best products for their pets.”

A new raw dog food supermarket is opening in York and will cater to the “growing demand for biologically appropriate pet diets”, according to the York Press.

The supermarket is set to open on Saturday, April 5, in Clifton Moor and will stock premium raw pet food and natural treats.

Wagging Tail Raw Dog Food, which already has a shop in Northallerton, is behind the venture.

A company spokesperson told the York Press that the new store aims to “educate and support pet owners in transitioning to raw feeding while making premium pet nutrition more accessible and affordable”.

To read the full story click here.

Pet shop owner Katie Parker will go up against her mother Pam in a prestigious Business Leader Award next week.

Katie runs Pickles Pet Pantry, a popular pet shop in the local market town of Olney, has been shortlisted for the prestigious Business Leader Award at the SME MK & Buckinghamshire Business Awards 2025, alongside Pam, Managing Director of PPSGB.

The awards ceremony will take place on Monday at Stadium MK, where the pair will compete head-to-head for the coveted title.

Pam has over 50 years business leadership experience, and now runs PPSGB, a Milton Keynes-based company specialising in the design and manufacture of protective equipment for the nuclear, pharmaceutical, and civil resilience industries. PPSGB is recognised as a leading UK manufacturer delivering bespoke solutions to hazard-prone industries. Pam’s leadership has driven growth and innovation, securing the company’s reputation both nationally and internationally.

Katie, following her own entrepreneurial path, runs Pickles Pet Pantry, known for its wide range of high-quality pet supplies and excellent customer service.

The SME MK & Buckinghamshire Business Awards, now in their ninth year, celebrate the achievements of hardworking and enterprising SMEs across the region. Winning an award is a mark of business excellence, offering valuable PR opportunities and enhancing credibility among peers and customers.

Pam and Katie’s dual nominations make for a unique and exciting family rivalry, showcasing the entrepreneurial spirit that runs through the Parker family. As they await the results, both women remain proud of their contributions to their respective industries and the communities they serve.

After over 40 years in the gardening and leisure industry (over 33 years of which have been as director general of Gardenex and PetQuip), Amanda Sizer Barrett has retired from the Federation. The new director general will be Joe Denham, managing director of DogDoov.

Amanda, pictured above, handing over a Lifetime Achievement Award to John Burns at the PetQuip Awards in 2023.

Amanda’s career in the industry started as a business journalist at Link House Publications Ltd, covering the garden and DIY sectors. Following her promotion to editor, she was responsible for reporting on the industry and retail news within the gardening, DIY and housewares sectors and got to know the majority of businesses, trade exhibitions and retailers within this rapidly changing business environment.

She was then headhunted to head up Gardenex and to expand its services and was also heavily involved in the launch of the Garden Products Association which subsequently merged with GIMA. Over the years she has been working in the industry, she introduced the very popular ‘meet the buyer’ events, now adopted by many other associations; established an export technical helpline to support exporters during and following the navigation of BREXIT; created unique promotional and exhibition opportunities at venues in countries from Austria to Japan; organised international trade conferences and introduced a raft of specialised support services, with the help of her expert team. 

She was also instrumental in launching PetQuip, the trade association for the pet care product sector, which provides similar services to those of Gardenex to firms in this expanding industry.

During Amanda’s tenure, the Federation has also taken on the running of the secretariats for the Commercial Horticultural Association, and then GIMA. 

For her work in promoting and developing exports, Amanda was awarded an MBE. 

“I have loved working in the gardening and pet product sectors, which are full of innovation and feature some inspiring entrepreneurs and wonderful personalities. I would like to thank everyone I’ve worked with and alongside over the many years I have been privileged to be part of these exciting and dynamic industries.” 

Amanda has been working with the board of the Federation to ensure a smooth handover to Joe Denham.

Joe said: “Amanda has built an extensive knowledge of the UK’s gardening and pet product sectors and international retailing. On behalf of myself, the board of directors and everyone within the Federation, its member companies, the Gardenex and PetQuip team and all the valuable connections she has made over the years she has worked in this industry, we would like to thank Amanda for everything she has done to help and support UK suppliers, exhibition organisers and international retailers to expand their businesses in the UK and internationally during her many years of  service to the federation.”

Vital Pet Group has appointed Hannah Green as Business Development Manager. 

Having worked within the pet sector for a decade, Hannah will be a familiar face to retailers within the trade and will be an exceptional force in delivering our market-leading portfolio and services to customers.
 
Peter Brame, Group Trading Director, commented: “We are delighted that Hannah has joined the team here at Vital Pet Group. She has a wealth of experience and has built up relationships for many years amongst hundreds of retail customers. 

“Her fun and outgoing personality will be a great addition to the team where she will continue to foster and develop business across the north of England.”