Bring Your Dog To Work Day, founded and organised by ethical pet care brand HOWND, smashed its fundraising target this year as dogs and businesses up and down the country joined in the annual fun day out for dogs.
More businesses than ever signed up to bring sheer joy into the workplace and to raise funds for its chosen charities, Animal’s Asia and All Dog’s Mater. Thousands of pounds were also raised for charities up and down the country- as official sponsors and other businesses raised funds for their own causes too.
During the day there was record breaking media engagement across all sectors, with many household names joining in the fun, including UK Parliament, ITV’s Lorraine Show, Good Morning Britain, The Tower of London, the Peaky Blinders team, Lords Cricket, BBC radio, Lionsgate, the police and fire rescue services and celebrities including Simon Cowell’s team, Ben Fogle and others taking part and posting pictures of dogs “at work” on social media.
Bring Your Dog To Work Day achieved an incredible social reach across Twitter, Facebook and Instagram, trending at number 1 on Twitter with the hashtag being followed by 60K on Instagram. The Bring Your Dog To Work Day page that showcases the sponsors’ logos and company details reached almost 20k visitors in the period leading up to the big day giving official sponsors incredible exposure.
More sponsors than ever came from the pet sector including Purina’s Pets at Work Alliance, Dog Friendly, Lily’s Kitchen, Billy & Margot, Woof & Brew, Fish4Dogs, Pets Pyjamas, Poppy’s Picnic, Nylabone, Covetrus (formerly Henry Schein), Barking Mad, Webbox Natural, Scruffs, Arden Grange, Butternut Box, Hi life, Pure Pet Food, Tails.com, Smart Choice, Vita Animal Health, Vets Now, Purely Pets, Gentle Dog Food, Dogrobes, Honeys, Beautiful Joes, The Office Dog, Ruff and Tumble, Mikki and Four Paws Groom School to mention just a few.
Big brands outside of the pet sector included Knight Frank, Miele, Norton Rose Fulbright, Trainline, Trusted Housesitters, Zip Now London, as well as IT firms, airport navigation companies, property developers, schools, hotels and activewear brands.
More than 125 media outlets covered the day, with the HOWND team appearing ITV’s the Lorraine Show, with coverage by the Daily Mail, Mail on Sunday, Evening Standard, Huffington Post, The Mirror, Waitrose Weekend, The Sun, LADBible, Unilad and many more. There were stories throughout the day on BBC radio stations, weather stations such as STV News Scotland and ITV news stations across the country, as well as press coverage in most major regional and local newspapers.
There were many entries for the ‘Dog with a Job’ Hall of Fame to win over £1000 worth of prizesfrom the official sponsors, and there are some gorgeous photos uploaded onto the site from all the dog owners that entered the competition. The winner is being announced this week.
Jo Amit, co-Founder of Bring Your Dog to Work Day and HOWND says: “We say every year that the event was bigger than the year before, but it really was, with double the funds raised, thousands of companies and employees taking part, and for 2020 we will be looking for a handful of headline sponsors from non-competing sectors. As the Huffington Post headline said, “Bring Your Dog To Work Day is serving us ridiculous levels of joy”, adds Jo.
The 7th Bring Your Dog To Work Day takes place on 26 June 2020.
www.bringyourdogtoworkday.co.uk
