In This Issue
Award-winning pet brand is a hit in giftware market
Garden centre puts on the greatest festive display for pets
Barclays Bank branch turned into pet store
Stunning pet photos win 'pawsome' prizes
Brits will spend £210million on pets this Valentine’s Day
Besotted Brits prefer pets over partners
Retailers can enjoy category growth with a natural approach to supplements
Stay in front of customers…and competitors
Supreme Petfoods targets more success
King British launches ‘Fuel your Catfish Crew’ campaign
Search is on for the UK’s fattest pets
Get your own copy of Pet Trade Xtra
Government consider pet shop puppy sale ban
BVDA requests immediate removal of logo from 'offending' pet products
Pet bouquets – a new trend sweeping the nation
Spring puppy focus from James Wellbeloved
Climbing-inspired gear from Ruffwear
Nest boxes – mader to protect the nesting bird
Agria wins Best Pet Insurance Provider award
National Business Manager at VetSpec
The best of the previous Pet Trade Xtra
Raw dog food brand appears on Dragons' Den and accepts £60k investment offer
Former owners of Just for Pets took heavy financial hit, accounts reveal
Meet the pet food firm ‘owned by the animals’
Strong seminar line-up at PATS Sandown
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Raw dog food brand appears on Dragons' Den and accepts £60k investment offer

 

Directors of Devizes based raw dog food brand, Poppy's Picnic, played their very own game of thrones on BBC Dragons' Den on Sunday... and won!

 

Setting the scene in the den with grass, flowers, picnic baskets and of course the raw food itself, founder Dylan Watkins and his business partner Louise Mackintosh took their stand against the formidable Dragons.

 

The star of the show, and arguably the real 'leader of the pack', was Miniature Schnauzer Poppy - Dylan's own dog and the inspiration behind the whole brand. Poppy quickly won over the hearts (and laps) of the Dragons, easily stealing the limelight from her humans.

 

 

But Dylan and Louise held their own in the Den and managed to secure offers from four out of the five Dragons, with only Peter Jones declaring he was out.

 

With equal offers on the table - £60k for 15% of the business - from Tej Lalvani, Deborah Meaden, Jenny Campbell and Touker Suleyman, the pet food pair accepted a deal from Deborah, whose dog-loving credentials and clear enthusiasm for their brand shone through.

 

The Dragons' Den episode can be view on BBC iPlayer https://www.bbc.co.uk/iplayer/episode/b09qjnmg/dragons-den-series-15-episode-11

 

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