Protexin, a leading digestive supplement manufacturer in the UK veterinary channel, has launched a new online hub, delivering 30 years of science-backed expertise and trusted gut health products directly to pet owners.

From daily gut support to targeted care, Protexin delivers scientifically developed biotics to help pets thrive. With the launch of its new platform, consumers can now purchase Protexin products directly, offering greater convenience and support for proactive, health-conscious pet owners.

Alongside the launch, Protexin has refreshed some of its most trusted products. These include:

• Pro-Kolin: A fast-acting, vet-developed digestive paste for those “something’s not right” moments – acts quickly to support digestion and firm stools. 15ml £15.99, 30ml £24.49, 60ml £38.49.
• Pro-Fibre: A vet-developed prebiotic and postbiotic fibre supplement to support gut health, healthy weight management, and promote healthy anal glands. RRP £22.49 for 500g.
• Daily Care Chews: A NEW range of tasty daily chews packed with a combination of pre-, pro- and postbiotics to support a healthy gut, with additional active ingredients tailored to address various wellness concerns, such as digestion, wellbeing, immunity, skin and coat, mobility, and calmness. RRP £24.99 for 60 chews.

Digestive health is a hot topic for Brits, with searches for ‘dog gut health’ increasing by 167% over the last year. In addition, more than half (59%) of UK dog owners believe probiotics are important for maintaining their pet’s health, 63% plan on buying pet food with probiotics, and over half (55%) seek out scientifically or clinically proven supplements.

Alongside the shop, the new website features an extensive educational hub offering trusted guidance to help pet owners support their pet’s gut health - from maintaining healthy digestion in cats to identifying normal poos.

Commenting on the launch, Chloe Oliver, Senior Marketing Manager at Protexin® said: “We believe that true health begins in the gut and that’s where the smallest living forces unlock the greatest potential. That’s why we ensure all our products are backed by science to fuel pets’ bodies from the inside out by providing the gut microbiome support they need.

“With our new website, we aim to bring together our 30 years of experience and scientific expertise to create simplified information on gut health, helping owners to feel confident in the decisions they’re making when it comes to their pet as well as being able to easily order the products that are going to keep them thriving every day.”

More information is available via www.protexin.com