In This Issue
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Microbiota Science set to takes centre stage
Strictly Come Dancing star attends Sunday Dog Social
The Paws Lab introduces new Pet Tear Stain Wipes
Pedigree Wholesale expands exclusive SportsPet range
Yorkshire clothing brand launches dog harnesses
'Don’t stop feeding this spring' say birding experts
Ten years on since compulsory microchipping for dogs
Get your own copy of Pet Trade Xtra
Bricks-and-mortar pet shop closes to focus on online side of business
Petplan warns cat owners of toxic spring plants
Top 10 pet insurance claims revealed
Time’s ticking for ticks
The best of last edition of Pet Trade Xtra
Retailer responds to ‘stop sale of live animals’ protests
Landmark event signals shift in pet care priorities
Pet shop window to be restored after lorry smash
PIF to support UK pet businesses at Interzoo
Revealed: Britain’s boom in dog ownership
Pets at Home still on course to post £92 million profit
Award-winning Magic Mud goes from strength to strength
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Ten years on since compulsory microchipping for dogs

 

Microchipping became a legal requirement for dogs on 6 April 2016, and over the last decade dog ownership steadily increased until it peaked through COVID in 2020. Since then there has been a stabilisation in recent years in line with a rise in the cost of living.

 

Through this period, we also saw the introduction of compulsory microchipping for cats in England on 10 June 2024, with a hope that other UK nations follow suit. These milestones signal positive steps to improving pet welfare and highlights the importance of pet microchipping.

 

We have, however, seen a worrying trend in recent years with stats indicating that it is harder than ever to get lost dogs home to their owners.

 

In 2024 only 39% of stray dogs handled by local authorities could be reunited with their owner. This is compared to 54% in 2021 (Dogs Trust Stray Dog Survey, 2024). Reasons include dogs having either no microchip or incorrect details linked to the chip, meaning there’s no way to contact owners to let them know their beloved pet is safe.

 

Shauna Walsh, Vet Nurse at PDSA, the vet charity for pets in need, says: “Getting your dog microchipped is a very quick procedure, similar to a routine injection, that takes just a few seconds and doesn’t require sedation or anaesthetic, so shouldn’t cause concern for owners. It’s a relatively low-cost procedure, which could make a huge difference if your pet becomes lost or stolen. An up-to-date microchip ensures a pet has the best chance of being reunited with their owner as quickly as possible.”

 

As spring softens into longer, brighter days, there’s excitement in the air, with the promise of summer just around the corner. But as our routines change and more time is spent outdoors, it’s also when pets are more likely to wander. Did you know that dogs are 30% more likely to go missing in summer?

 

This National Lost Dog Day (April 23rd), take a moment to check your dog’s microchip details are up to date. If they go missing, time is critical, and clear, permanent identification can make all the difference in bringing them home safely.

 

For more information on microchipping visit www.identibase.co.uk/microchipping-your-pet.

Facebook Twitter LinkedIn