Norfolk-based independent pet retailer Pettitt and Boo is continuing its growth with the opening of a new store – its fourth in total – in the heart of King’s Lynn.

The new shop, located at 22 New Conduit Street, will offer an extensive range of carefully selected foods, natural treats, toys, accessories and everyday essentials for dogs and other pets.

Pictured is a mock-up of the new store in King's Lynn.

Pettitt and Boo is particularly known for its high level of expertise in canine nutrition. Its knowledgeable team helps owners understand the different feeding options available and select products suited to their dog’s age, lifestyle and individual needs. This includes specialist guidance on raw feeding, natural diets and food sensitivities.

The King’s Lynn opening represents an exciting new chapter for the family-run business, which already operates successful stores elsewhere in Norfolk.

Ali Pettitt, co-owner of Pettitt and Boo, said: “We are incredibly excited to be bringing Pettitt and Boo to the centre of King’s Lynn. As a Norfolk family business, opening another store within the county is a very proud moment for us.

“Our aim has always been to offer much more than shelves of pet products. We want customers to feel that they can come in, ask questions and receive friendly, knowledgeable advice from people who genuinely care about their pets.

“Canine nutrition is one of our particular areas of expertise, and we look forward to helping even more local dog owners make confident and informed choices about what they feed.”

The new store will combine the personal service of a traditional independent retailer with a broad selection of high-quality products, including many specialist lines that may not be widely available through larger national chains.

The expansion will also create new employment opportunities in King’s Lynn, with the company building a local team of enthusiastic pet care and retail advisers.

Further details about the store’s opening date and launch celebrations will be announced shortly through the Pettitt and Boo website and social media channels, although the store is expected to open in early September.

Pettitt and Boo currently has two stores in Norwich and one in Cromer.