Westland has set aside £1m worth of marketing money to spend on its Peckish bird food range this winter.

The campaign includes TV, national and specialist press, and is set to reach over 17m customers nationwide.

Adverts have already been placed in the National Press, and they will be appearing in the Specialist Press throughout November.

Then TV advert, which was shown for the first time last season, are scheduled to be aired on ITV, Channel 4, Channel 5 and Sky between January 7-13, 23-26, and 30–February 2.

If you want a sneak preview of the TV advert then click here