2013-PATS-logos---joint 

In This Issue
Job losses at Spectrum Brands Pet Division
Westland to spend £1m on marketing Peckish bird food range
PATS Sandown is already 83% full of exhibitors
The reptile products of tomorrow
Cat Mate launches two new cat flaps
Revealed: The UK's most popular dog-friendly places
Bumper festive season for fraud on the cards
Old English Sheepdog could risk extinction
"Walking my dogs helped me lose six stone"
Smart point of sale can help drive Christmas sales
RSPCA struggling to rehome abandoned pets
New DNA testing scheme for Golden Retrievers
New head of comms at the RSPCA
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For enquiries concerning Pet Trade Xtra email neil.pope@tgcmc.co.uk
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For advertising details email jayne.h.phillips@hotmail.co.uk

Smart point of sale can help drive Christmas sales
 
XmasWobblerStrip

UK Point of Sale is advising retailers to make the most of the Christmas season with key point of sale items.

With consumers starting their Christmas shopping earlier each year it is vital that retailers large and small make use of point of sale to merchandise their stores effectively.

Making sure customers can spot key items throughout the festive season is crucial for retailers in keeping a happy and stress-free in-store environment.

Shelf wobblers and shelf talkers are used all year round in many shops, but make it simple to highlight a specific product on the shelf, or a specific price promotion during the festive season.

Clip strips are an ideal way to hang Christmas confectionary when short on space. They are small and easy to place so it can be great to put them close to the till as customers will notice them before purchasing their items.

Finally, pallet card holders are perfect for displaying price promotions on larger items such as crackers or tins of chocolates, as items can be piled high to effectively use the available space.

Debra Jamieson, Sales and Marketing Director at UK POS, said: “This Christmas point of sale kit helps retailers to make the most out of available space and when used effectively, this will encourage impulse buying and cross selling even when consumers are more cautious with their spending.

"Christmas is the most important time of the year for retailers, and it is our aim to make their point of sale work effectively for the festive season, and all year round.”

UK POS has been manufacturing point of sale products for nearly 25 years and is continually adapting to changing market trends when it comes to working with retailers to market their offers.

Best selling products include acrylic free-standing poster holders and snap frames. For more information on UK POS visit www.ukpos.com or call 0161 431 4400. 

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