In This Issue
Sniffers Pet Care secures additional £850k in private equity backing to support high-growth trajectory
Plans for three-day PATS 2024 well underway
Pet firms prove popular in the Dragons’ Den
Dog treat brand founder turns down Dragons’ offer
Jollyes secures investment to supercharge growth
The fast growing retail group opens its 99th store
Growing pet firm expands into new industrial unit
Deserving dogs star in dog food brand’s ad campaign
Get your own copy of Pet Trade Xtra
Microchipping operation becomes independent business after deal
Retailers association says inflation figures are encouraging
Specialists spot rare ear abnormality in Dalmation puppy
The best of last edition of Pet Trade Xtra
Busy week for Scoff Paper founder after TV show
Pets at Home appoints new Chief Operating Officer – Retail
DOG launches new collections exclusively at Just for Pets
PIF breaks new ground for its members
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Busy week for Scoff Paper founder after TV show

 

It has been a busy week for Scoff Paper founder Gemma Connolly following her appearance on the BBC One hit programme Dragons’ Den.

 

Gemma secured major backing from Dragon Sara Davies to allow her edible greeting cards for dogs business to take full advantage of the growing pet treat market.

 

Following the programme, which aired a week ago, Gemma has received nearly 2,000 messages of support and she has responded to every one of them.

 

Writing on her Linkedin page, Gemma said: “It’s been nearly a week since airing on Dragons’ Den. Woooo! 

 

“Here are some little golden nuggets for you:

  • I have had near two thousand messages of support. I have responded to each one, no copy & paste, just my real, raw emotion in words.
  • I’ve had only three nutters out of all the messages. 
  • One complained about how I said ‘thank you so much’, apparently it’s a big no no. He was very angry. 
  • I have been welcomed by different communities, the pacemaker crew, the fashion and colour lovers, plus the guide dog community.

“But the best comment of all is that Sara and I should run the country. I’m taking that one to the grave.”

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