The winners of the PATS Telford 2015 New Product Awards were chosen by a team of expert pet retail judges, who arrived at the show before 9am today (Sunday), in order to make their choices from a record number of more than 260 new products entered.
Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.
Here is a full list of the winners together with the judges’ comments:CAT PRODUCT
Winner
Wellbeing Range
Entered by: Burgess Pet Care
Judges’ comments: Eye-catching, clear presentation with easy-to-read information and a good price point.
DOG FOOD AND TREATS
Winner
Naturediet Dog Treats
Entered by: Naturediet Pet Foods
Judges’ comments:
Welcome addition to treat ranges with a moist dog treat, which is something a little different. Packaging is attractive.
DOG ACCESSORY PRODUCT
Winner
‘Le Bol’ dog bowl
Entered by: Loving Pets
Judges’ comments: Reasonably priced, bright colours that could co-ordinate with kitchen. This is a non-stick versatile bowl with a good enameled design.
BIRD PRODUCT
Winner
Ultimate Goldfinch Mix
Entered by: Walter Harrison’s
Judges’ comments: Stand-out packaging and a food for birds that everyone wants to have in their garden. Well priced.
SMALL ANIMAL PRODUCT
Winner
Tortoise Home
Entered by: Vividarium
Judges’ comments: Stunning feature – would make us want to go out and get a tortoise. Good fun but practical product and a reasonable price point for what you get.
PET CARE PRODUCT
Winner
Frontline Pet Care
Entered by: Merial Animal Health
Judges’ comments: A good presentation stand with many interesting products to browse through and all reasonably priced.
GROOMING PRODUCT
Winner
FoOlee Easee De-Shedder
Entered by: Kruuse UK Ltd
Judges’ comments: A very useful tool for any pet dog or cat owner to assist with de-shedding. Versatile, detachable and easy to use.
GIFTWARE PRODUCT
Winner
The Fox
Entered by: Supa Ltd
Judges’ comments: Looks like a very good quality product and animal designs are currently ‘flying off the shelves’
