Burgess marks 10 years of Rabbit Awareness Week
Burgess Pet Care is marking its 10-year investment into its Rabbit Awareness Week (RAW) campaign with a show-stopping rabbit zone at the National Pet Show this week.
The Yorkshire based, family-run pet care company, which founded RAW a decade ago and each year has invested considerable sums into raising rabbit welfare issues, is creating a ‘warren wonderland’ at the London Excel show on May 7-8 – complete with a bunny ‘hotel and gym’, landscaped garden and even a cookery show – to push the message about good nutrition and enrichment for rabbits.
No other national pet campaign has raised the profile of rabbit welfare as much as RAW. The Burgess initiative, which runs 18-26 June this year, has been supported by thousands of vets over its 10-year history and is supported by official partners including the RSPCA and the PDSA. Over 4,000 veterinary practices are expected to sign up to RAW this year.
Visitors to Burgess Pet Care’s Small Furries Zone can take part in the show’s first ever ‘Great British Bake Hop’ cookery demo hosted by Great British Bake Off contestant Sandy Docherty, dive into foraging workshops and see rabbits enjoying a unique Secret Rabbit Garden.
“It’s been 10 years since we launched RAW and to celebrate this year’s campaign we wanted to do something extra-special that would really boost awareness of rabbit welfare and nutrition and put our RAW campaign on the map,” said Rehana Kausar from Burgess Pet Care, based near Pickering.
“We’re passionate about helping more rabbit owners provide proper enrichment for rabbits and hope our RAW message reaches as many industry leaders and pet lovers as it can.”
Burgess will also be showcasing its innovative Nature’s Blend food at the show – a nugget made from wild hedgerow ingredients with prebiotic support and Lucerne extract.
With its category-leading Excel range already recommended by 92 per cent of vets, the Yorkshire pet food firm used its expertise to blend vitamin-rich forage such as dandelion, nettle and lemon balm with nutritious grasses.
To find out more about Burgess Pet Care go to www.burgesspetcare.com, for more on RAW go to www.rabbitawarenessweek.co.uk, and to buy tickets for the National Pet Show 2016 go to www.thenationalpetshow.com