The pet industry has seen the opening of a number of new independent retail shops recently, including a natural dog treat and raw food store in Horsham, West Sussex.

Bruno’s Dinner officially launched at Piries Place in the town on Tuesday with the store announcing on its Facebook page: "Whether your dog is a picky eater, a treat-motivated pro, or just a very good boy or girl, we’ve got the goods to keep those tails wagging. Come say hi, sniff around, and maybe leave with a new favourite snack. We can’t wait to meet the four-legged legends of Horsham."

Bruno’s Diner was established in 2015 with a shop in Crawley, said to be the biggest and best RAW dog food store in the South.

Meanwhile, a new reptile and pet shop called Cold Blooded Ltd, has officially opened in Wellington, Shropshire. The business, owned by local entrepreneur Kyle Roy, has been operating in a limited capacity in recent months but is now fully trading. The store was officially opened by the town’s mayor Cllr Reg Snell.

And a couple have opened a Middlesborough pet shop called Paws and Treats. Mark and Debbie Jordan opened  the store following a decade in the dog care industry, including experience breeding basset hounds. Paws & Treats had been run as a mobile business, with the couple’s living room doubling as a storage depot for pet food, bowls, beds and treats.

Picture taken from Bruno's Diner Facebook page.

Manager Adam Davis took the opportunity to propose to his partner during the opening of a new pet superstore on Valentine’s Day.

Adam got down on one knee and asked Angela Raine to marry him – and she said yes. Adam and Angela, who live in Bishop Auckland, have been together for 12 years and share two sons, Alfie and Jack.

The manager welcomed customers to the new Jollyes store, which has created eight new jobs in Hartlepool. 

As well as Adam’s marriage proposal to Angela, local dog lover Jessica Hecker and her cocker spaniel Ginny won a competition to have their special bond blessed by a local celebrant. Eileen Temple-French led the heartwarming blessing with a personalised sermon which was accompanied by a live accordionist, playing romantic songs.

Adam, formerly of Jollyes’ Newcastle store, said: “We’re delighted to finally open the doors and welcome customers to our new store in Hartlepool.

“We know people are mad about their pets, and today was all about celebrating that bond with the pet blessing between Jessica and her cocker spaniel Ginny.

“It was a truly heartwarming day, filled with wagging tails, happy faces, and a little bit of love.

“The whole team here is excited to bring their pet expertise alongside the kind of value that’s been making a real difference to pet parents right across the UK.”

Performing the official red ribbon cutting was Councillor Pamela Hargreaves the leader of Hartlepool borough council, alongside MP Jonathan Brash, members of the Jollyes management and store team and their mascot Jolly.

Joining them was special guest Nash a retired police dog supported by the National Foundation for Retired Service Animals (NFRSA) – Jollyes’ national charity partner, who bit through a string of sausages, alongside her owner Tony and Rona Malessa to mark the occasion.

Nash, a Belgian Malinois was a serving police dog between 2017 and 2025. During her career she safely detained many dangerous suspects and located countless vulnerable missing people.

The NFRSA helps support the care, well-being, and welfare of retired service animals from across the emergency service family - the police, fire, border force, National Crime Agency, NHS and prison services.

So far this year, Jollyes has opened stores in Blackpool and Ponders End, and is due to open in Whitehaven on Friday 27 February.

Over the past three years Jollyes has almost doubled the number of stores across the UK, becoming a clear challenger brand in the UK pet retail market. It was named as one of The Sunday Times’ best big companies to work for in 2024, and in 2025 won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.

Gallery of pictures from the Hartlepool store opening below...

Natural grooming brand For All DogKind (FADK) has announced the launch of a new Battersea co-branded shampoo, created to raise funds and awareness for the thousands of dogs and cats cared for by the much-loved charity every year.

Developed as part of FADK’s nationwide initiative, the Wash With Care campaign. The new shampoo will be available exclusively through participating UK grooming salons, It represents a central part of the brand’s commitment to encouraging more mindful, empathetic dog care both at home and in professional grooming settings.

While the product proudly carries the Battersea name, with donations from every bottle directly supporting the charity, the Wash With Care campaign is entirely led and delivered by For All DogKind, built to champion better wash routines and help raise vital funds for Battersea’s ongoing work. For every Battersea licensed shampoo sold we’ll donate a minimum of £1 to Battersea. 

The co-branded shampoo has been formulated to the same high standard as the rest of For All DogKind’s grooming range, offering a natural, gentle, effective clean suitable for a wide range of coat types. Every purchase contributes a donation to Battersea, helping the charity continue its mission to be there for every dog and cat that needs support.

Alongside the salon exclusive 5L professional edition, participating salons will also stock a 250ml take home bottle, allowing owners to maintain their dog’s Wash With Care routine between grooms while supporting the charity further.

The Wash With Care campaign has been created by For All DogKind to promote a kinder, more considered approach to dog washing, both in grooming salons and at home.

The campaign encourages owners to:

• Slow down and create calmer wash experiences
• Look for early signs of skin or coat issues
• Use gentle, skin-kind products
• Treat wash routines as a moment of connection
• Support their local groomer’s expertise

At the heart of the campaign sits the new Battersea co-branded shampoo, symbolising the importance of care, community and compassion in dog grooming. 

Participating salons will receive:

• Point of sale assets
• Campaign materials for in salon visibility
• Access to retail stock of the 250ml take-home shampoo
• The opportunity to support a leading UK animal charity through every sale
• National awareness driven by For All DogKind’s marketing campaign, including influencer activity and consumer facing storytelling

“Our mission with Wash With Care is simple, to help both groomers and pet owners create calmer, more compassionate wash experiences, while giving back to an organisation that does so much for animals across the UK,” said Laura, founder of For All DogKind.

Availability

The Battersea x For All DogKind shampoo

Campaign officially launches in February 2026

Grooming salons interested in participating can contact info@foralldogkind.co.uk or visit www.foralldogkind.co.uk for more information.

For every Battersea licenced shampoo FADK will donate a minimum of £1 to Battersea.

The Pet Bus is to end its transportation service between the UK and the Channel Islands, blaming rising operating costs and the loss of a regular inter-island link.

The family-run service, based in Banbury, Oxfordshire, is owned by Lesley and Gary Form and has been transporting pets between the mainland and the islands for several years.

Posting on its Facebook page, The Pet Bus announced: “After many years of helping pets travel safely between the UK and the Channel Islands, we will sadly be ending our pet transport services to the Channel Islands from the end of March 2026.

“This is an incredibly emotional decision for us. Over the years, we’ve had the privilege of meeting so many wonderful pets and the people who love them. We’ve watched nervous travellers settle into our arms, celebrated joyful reunions, and shared countless moments that reminded us why we do what we do. These journeys have never been “just trips” to us — they’ve been stories, families, and memories we’ve been honoured to be part of.

“Unfortunately, challenges have made it increasingly difficult for us to continue, including:

• Rising operating costs

• The loss of a regular, reliable inter‑island transport link, which has made the service impossible to sustain.

“We want to say, from the bottom of our hearts, thank you. Thank you for trusting us with your pets. Thank you for your kindness, your loyalty, and the warmth you’ve shown our team. Serving this community has been one of the most meaningful parts of our work, and we will always be grateful for it.”

All trips scheduled and booked up to and including March 2026 will continue as planned.

Picture taken form The Pet Bus' Facebook page.

Yorkshire‑based pet food company Burgess Pet Care has raised £6,320.80 for Martin House Children’s Hospice, its chosen 2025 charity partner. The much‑loved regional business saw colleagues across Yorkshire come together throughout the year to support the local hospice, with the Burgess family generously match‑funding all money raised.   

Employees across the business took part in an ambitious year-long programme of fundraising activities to support the hospice, which provides vital care to children and young people with life-limiting conditions across the region.

Martin House was selected as Burgess Pet Care’s annual charity due to its vital role within the local area, providing specialist care, respite, and support to families navigating the toughest circumstances.

The team-led fundraising highlights included: multiple marathons completed by Burgess colleagues, bake sales across the business, a festive Christmas jumper day, a toy drive supporting families at Martin House, and a companywide walking challenge. 

Suzanne Moyes, Deputy Managing Director commented: “We are incredibly proud of the team’s enthusiasm throughout the year. Martin House is a charity close to our hearts and local to our community, so supporting their work has meant a great deal to everyone at Burgess.” 

Rosie Mellor‑Silvester, Head of Partnerships at Martin House, added: “We’re hugely grateful to Burgess Pet Care for choosing to support Martin House throughout 2025. Their fundraising efforts, and the generosity of the Burgess family in match‑funding, will make a meaningful difference to the children, young people, and families we support across Yorkshire. Partnerships like this ensure we can continue providing the specialist care our region relies on.”   

In 2026, Burgess Pet Care will support Andy’s Man Club as its new charity partner. The nationwide organisation provides free, peer support groups for men, helping to break the stigma around men’s mental health and offer a safe space for open conversation.  

London-based Waita Pets is celebrating Pet Dental Health Awareness Month by introducing a range of freeze-dried treats that will help to support the dental care of cats and dogs.

Looking after your dog or cat’s teeth is essential for their overall health, as dental disease can lead to pain, infections, and even organ damage. Pet Dental Health Month is an opportunity to give advice to pet parents by giving them a number of practical steps that they can take to care for their pet companions’ teeth.

The benefits of feeding certain freeze-dried treats that contain bones and cartilage are that the rough, chewy, and dried texture scrapes against a pet's teeth as they chew. This mechanical action helps to remove plaque and reduce tartar buildup, promoting cleaner teeth and healthier gums. The action of chewing on these tough treats increases saliva flow, which acts as a natural cleanser that breaks down food particles and reduces bacterial growth in the mouth. Regular chewing can prevent gum inflammation and reduce the risk of periodontal disease. With freeze-dried treats there is also no risk of splintering which can happen with cooked. raw or air-dried bones.

Waita’s range includes:

• Waita Freeze-Dried Chicken Cartilage is made from 100% premium chicken cartilage, gently freeze-dried to preserve its natural nutrients and functional benefits. Naturally rich in collagen, glucosamine, and chondroitin, this joint-supporting superfood helps maintain mobility, flexibility, and long-term bone health.
• Waita Freeze-Dried Chicken Neck is made from 100% pure, whole chicken necks, gently freeze-dried to preserve their natural nutrients and crunchy texture. A rich source of natural glucosamine, chondroitin, and high-quality protein, this functional chew supports joint health, muscle maintenance, and dental hygiene.
• Waita Freeze-Dried Pigeon Neck is a 100% single ingredient made from whole pigeon neck, including soft bone and cartilage. This novel protein is a natural source of calcium, phosphorus, and collagen, which support strong bones, joint health, and dental hygiene.
• Waita Freeze-Dried Goose Trachea is made from 100% goose trachea, a natural chew loaded with collagen and chondroitin to support joint health, cartilage repair, and skin elasticity. Its hollow, slightly crunchy texture also helps promote dental cleaning through chewing.
• Waita Freeze-Dried Quail delivers a natural, whole prey feeding experience in a convenient, ready-to-serve format. Made from 100% whole quail—including meat, bones, and organs—this treat offers a balanced source of protein, calcium, and essential trace minerals like iron, zinc, and phosphorus.  Perfect for rotational feeding or enrichment, quail is a lean and easily digestible novel protein, making it a great option for pets with sensitivities to common meats. 

Waita also offers a number of fish-based treats as well including freeze-dried salmon, capelin and mackerel which not only are rich in Omega 3 fatty acids but have all the benefits of other rough textured treats.

You can see the full range of Waita Pets’ treats and food on their stand at Crufts NEC Birmingham 5-8 March Hall 1, Stand 124

For further information on Waita Pets’ products visit: www.waitapets.co.uk

For trade customers visit: www.waitapets.co.uk/pages/wholesale-contact

The Buffalo Co. has announced the nationwide launch of its innovative Thermacool Dog Bowls into leading pet retailer Jollyes, marking a major milestone in the brand’s continued retail expansion.

Designed to solve everyday challenges faced by dog owners, the Thermacool Dog Bowl has been developed to help keep water cooler for longer while also reducing water residue buildup commonly found in standard feeding bowls. The product has undergone independent testing by SGS, with results demonstrating its effectiveness in temperature retention and performance.

Managing Director Jonathon Moyce commented: “We developed the Thermacool Dog Bowl to offer genuine functional benefits to pet owners. Keeping water cooler for longer is especially important for dogs’ hydration and wellbeing, and reducing residue in the bowl helps maintain better hygiene. Our SGS testing shows that it really works.

"We’ve positioned this as a premium product, but at regular retail pricing — meaning customers can access added benefits at the same price as standard feeding bowls that offer no additional functionality.”

The launch strengthens The Buffalo Co.’s growing relationship with Jollyes and reflects the brand’s strategy of delivering innovation-led, value-driven products into the pet retail sector.

With significant investment in product development, retail partnerships and category expansion, The Buffalo Co. has outlined ambitious growth plans for 2026.

Moyce added: “We have big growth plans for 2026, and we are executing them rapidly. This launch is another step in establishing The Buffalo Co. as a leader in functional, premium-quality pet products at accessible price points.”

Antinol Joint Care Pro has supported world-champion canine athletes for years. It is the joint supplement of choice for canine sporting champions, with over 25 podium places going to Antinol athletes at Crufts 2025.

Antinol has been quietly working away behind the scenes, supporting athletes and organisations throughout the canine sports world. But now it’s time for this champion joint supplement to take centre stage.

Antinol has announced it will be an official sponsor of Crufts, including the Agility and Flyball events. Crufts takes place on 5-8 March, NEC Birmingham.

Antinol Joint Care Pro is a powerful, rapidly absorbed, 100% natural Green Lipped Mussel extract that’s backed by over 25 years of research – always focused on keeping dogs active and agile. This powerfully potent omega-3 supplement is a favourite of Crufts winners, including the 2025 Crufts Agility Champion, an eight-year-old Border Collie named Lemon, who scooped multiple wins across last year’s event.

Owner and trainer Naarah Cuddy commented: “Lemon is my absolute dog of a lifetime; she’s taken me so far. We tried some other supplements before, but then our nutrition expert recommended Antinol for Lemon and our other dogs. Now I always recommend it! I believe it’s the ‘Formula One’ of joint supplements.” 

So, the secret to winning mobility is out. But, make no mistake, Antinol isn’t just for athletes! Antinol’s vision is to keep happiness in motion for all dogs, no matter what their age. From bounding puppies to golden oldies, the science that keeps these champions winning will help keep your dog at the top of their game, whatever the day brings, from everyday walks to their next big adventure. 

But it isn’t just another joint supplement, it is the peak of scientific research, extracted and purified using a unique ‘CO2 Supercritical Extraction technique that delivers a capsule of oil packed with over 90 essential fatty acids, and concentrated Omega-3’s. It’s powerful, 100% natural, and rapidly absorbed, maintaining not only joint health and mobility but also healthy skin and a lustrous coat, normal cognitive function, and a strong immune system, helping dogs stay happy, comfortable, and agile.

Antinol’s spokesperson Emma Leeke commented: “We have been working closely with the UK’s incredible canine sports community for years now, so we are excited to be joining them at Crufts 2026, as an official sponsor. We’ll be there celebrating in the crowd, and bringing happiness in motion to Cruft’s visitors and their dogs from our stand in Hall 3.” 

Discover more about Antinol and speak with the brand’s experts in Hall 3, Stand 78.

For further information contact: Eloise Collins, Technical Advisor: eloise@vetzpetz.com

Leading veterinary-led online retailer Direct4Pet has added a number of new suppliers to its online listings, including Peakes Petcare Soothing Ear Cleaning liquid solutions for dogs. 

Ear care is an important area that pet owners need to pay attention to, says in house Veterinary Surgeon and Company Director, Stephen Gilmore. “There are a number of common ailments that can affect a dog’s ears such as ear infections (bacterial, yeast, or fungal), ear mites, allergies, foreign objects like grass seeds, ear growths, and aural hematomas. Other issues are vestibular disease affecting balance, ear injuries from bites or trauma, and otitis externa, an inflammation of the ear canal that can lead to pain, swelling, redness, odour, and discharge.”

Some breeds of dogs are more prone to ear problems than others such as poodles and their cross breeds, (Cavapoos, Cockerpoos and Golden Doodles,)  Spinones, Setters, Spaniels, Labradors, New Foundlands, Leonbergers, Old English Sheepdogs, Shih Tzus , Shar Peis , Basset Hounds and Dachshunds to name but few. Typically, owners of floppy eared dogs, dogs that love being in water and, dogs with hairy inner ears or with narrow ear canals often need help to keep their ears clean which as a veterinary led retailer, Direct4Pet has a section of their website dedicated to offering products that cater for this area.

Steve says: “We are delighted to add Peakes Petcare Soothing Ear Cleaner to our listings. The product was developed from a very old formula originally developed by a company in the Netherlands, Quistel that has been used for many years so it is tried and tested. It is sold all over the world and the product is particularly popular with groomers.”

Peake Petcre's Soothing Ear Cleaner is designed to gently loosen and remove dirt and ear wax while disinfecting the ear canal.  The formulation includes Gentian Violet and Boric Acid, which help sterilize the ear and create an acidic environment hostile to bacteria and fungi. It is available in 50ml, 150ml, and 500ml sizes and there is a product in the range that is suitable for dogs with white ears as it is colour free. This product is highly rated by pet owners for its effectiveness in alleviating ear irritation and maintaining ear health.

As a UK-based, RCVS-registered veterinary pharmacy and pet-care retailer, Direct4Pet provides a full range of products — prescription medicines, food, supplements, accessories and everyday essentials — all overseen by qualified veterinary professionals.

For further information visit: www.direct4pet.co.uk

IVC Evidensia has announced the launch of a new unified brand for its UK business, bringing a refreshed identity and clearer client proposition to more than 900 veterinary practices across the country and its hospital, farm and equine businesses across the country.

The new brand – inspiring vet care – will be introduced in phases throughout 2026 and will be presented as a strong endorsing brand in support of the current local clinic names.  It will support practices to communicate their services clearly and consistently to clients, and help teams to highlight the excellent clinical care and everyday support they provide, in a way that is easy to understand.

Built around its core pillars of innovation, value and care, the brand simplifies how the group presents its full range of services, from daytime practices to referral hospitals, and farm and equine care. It reiterates a commitment to continuity of care from existing practice teams and safeguards local clinical independence. It also spotlights shared best practice across more than 3,000 UK vets, specialist expertise within referral centres and hospitals, and investment in technology to better support frontline care.

The development of inspiring vet care was led by new Chief Customer and Marketing Officer Richard Cristofoli and shaped by extensive research with clients and clinical teams. The brand was rigorously tested to ensure it reflects what matters most to veterinary professionals and pet owners.

Lime Trees Vets in Stoke-on-Trent is the first practice to adopt the new look and identity. More practices will follow in the coming months, and the roll out which includes updated signage, uniforms, client materials and refreshed digital channels, is expected to be complete by late 2026. 

George Dymond, CEO of IVC Evidensia UK and Ireland, said: “Today’s launch is an important step in strengthening how we explain who we are and the excellent care we deliver. inspiring vet care brings our UK network together under one clear and consistent message whilst retaining the local name. Our vets are pivotal to their local communities and everything we do is aimed at supporting them in providing quality care. We believe this new brand will support our teams, improve client understanding and help us champion the standards of clinical excellence already happening across our practices every day.”

IVC Evidensia will transition practices to the new brand throughout 2026. Updates to its website, client campaigns and social media channels will follow as the programme progresses during the year.

Nutriwolds, the ultra-premium raw pet food brand, has launched Raw 2 Rescue, a new initiative designed to support rescue centres across the British Isles.

The scheme allows customers to add a 1kg raw food donation to their order for just £5. For every 1kg donated, Nutriwolds matches it with an additional 1kg, meaning rescue centres receive double the amount contributed.

As part of the initiative, Nutriwolds has asked its customer community to nominate and help choose the rescue organisations that will receive the donations, ensuring the support reaches centres that matter directly to them.

The initiative will run year-round, with donated food distributed to selected rescue organisations across the British Isles.

 Nutriwolds hopes the scheme will not only provide lots of delicious raw meals but also encourage greater awareness of raw feeding within the rescue community.

Nutriwolds, previously based in Yorkshire, is now made in Suffolk and is known for producing high-quality canine and feline nutrition.

www.nutriwolds.co.uk

Raw 2 Rescue 1kg Donation

Canine Principles has been officially named as a Continuing Education Unit (CEU) Host by the International Association of Animal Behaviour Consultants (IAABC).

The recognition means that three courses delivered by Canine Principles can now award IAABC-approved CEUs, a vital requirement for accredited behaviour consultants who must complete 36 CEUs every three years to maintain their professional credentials.

CEUs, or Continuing Education Units for IAABC credential holders are the mechanism that ensures practitioners remain up to date with the latest science, ethical standards and best practice in animal behaviour.

Courses must be formally assessed, meet strict eligibility criteria and align with the IAABC’s Code of Ethics, with unapproved or low-quality training excluded from the system.

The courses are, Canine First Aid,  CPD Accredited Diploma Canine Behaviour Professional and CPD Accredited Diploma Canine Coaching with more expected to follow.

Canine Principles delivers professional education for dog trainers and behaviour practitioners, with a strong focus on welfare-led, ethical and evidence-based approaches. Becoming an IAABC CEU Host confirms that its courses meet the high bar required for international professional development.

Jo Middleton of Canine Principles welcomed the announcement, calling it an important milestone for both the organisation and the wider industry, much of which is unregulated.

She said: “We’re absolutely delighted to be recognised as an IAABC CEU Host.  

“Continuing education is not about ticking boxes, it’s about protecting dogs, owners and professionals by making sure learning is rigorous, current and ethical.

"Training with a regulated provider matters, because it gives learners confidence that what they are being taught genuinely meets recognised international standards.”

Under IAABC rules, CEUs can only be earned through approved education that goes beyond introductory level, is grounded in science and is delivered by suitably qualified educators.

Credits cannot be carried over between renewal periods, reinforcing the need for ongoing, high-quality professional development rather than one-off qualifications.

direct to your e-mail inbox...

The best news service every week.

Subscribe for free by clicking here

Jollyes Pets has confirmed two senior appointments to its leadership team, as the business continues to build on its strong growth and expand its store and digital footprint across the UK.

Joining Jollyes’ as its new chief marketing officer is Sean McGinty taking direct responsibility for customer, marketing and Jollyes’ digital and loyalty proposition.

Sean joined the business in October after three years as marketing director at Dunelm and prior to that, four years as marketing director of Aldi UK.  

Sean has also held senior marketing roles at Debenhams and Asda in a retail career stretching over 25 years.

In May, David Stokes will join as retail and supply chain director, taking direct responsibility for functions led by Adam Dury who was promoted to chief executive designate in October 2025.

David will join Jollyes after six years at Gregory Group, a leading third-party logistics provider based in the South West of England.

Prior to that role, David spent 16 years at Lidl in several key positions across retail, supply chain and logistics both in the UK and Europe.

Announcing the appointments, chief executive designate Adam Dury said: “It’s no secret that Jollyes is growing at a significant pace as we open new stores right across the UK.

“Those growth ambitions will be fuelled by talented retailers and that’s why I’m delighted to welcome Sean and David to our leadership team as we bring our unique combination of low prices and pet expertise to more customers.

“David’s hands-on retail leadership and supply chain expertise and Sean’s retail marketing experience will be real assets to the business as we continue to shake up the UK pet retail market.”

PDSA, the UK’s leading veterinary charity, is marking this year’s National Love Your Pet Day tomorrow (20 February) by urging pet owners to learn the basics of pet welfare to ensure pets have the best chance of being happy and healthy.

As a nation of animal lovers, pets are a huge part of our lives. The latest PDSA Animal Wellbeing Report shows that:  

• 91% of pet owners say having a pet improves their life 
• 88% say it makes them mentally healthier 
• 71% say it makes them physically healthier 
• 70% say they have been a lifeline when times are tough 

However, the report also reveals that, whilst pets are well loved, over half (56%) of owners are not familiar with their legal responsibilities as a pet owner. The Animal Welfare Act 2006 places a legal duty of care on pet owners or keepers to provide for their animals’ five welfare needs. 

PDSA is encouraging all pet owners to familiarise themselves with the following five welfare needs:  

• Health – protection from pain, injury, suffering and disease and seeking treatment if they become ill or injured.   
• Behaviour – opportunity to behave naturally for their species e.g. play, run, dig, jump, fly etc.   
• Companionship – to be housed with, or apart from, other animals as appropriate for the species. i.e. company of their own kind for sociable species like rabbits or guinea pigs, or to be housed alone for solitary species like hamsters.  
• Diet – a suitable diet. This can include feeding appropriately for the pet’s life stage and feeding a suitable amount to prevent obesity or malnourishment, as well as access to clean fresh water. 
• Environment – a suitable environment. This should include the right type of home with a comfortable place to rest and hide as well as space to exercise and explore.   

PDSA Vet Nurse, Shauna Walsh, commented :“What better way to show our pets we care this National Love Your Pet Day than to make sure we understand how to keep them happy and healthy?  

“We are a nation of proud pet owners, but pet ownership can be full of surprises, so it’s always worth doing your research using credible sources to make sure you know how best to look after them. 

“Understanding the five animal welfare needs is a great place to start and the good news is that PDSA has lots of free information to help people to be the best pet owners they can be.” 

To help people understand how best to keep their pet happy and healthy, PDSA provides a free online Pet Health Hub, which is packed with bitesize guidance for current pet owners and anyone thinking about getting a pet.  

There, people can gain answers to some of the most common questions about pet ownership, ranging from advice on neutering, flea and worm treatment and pet insurance, through to how to buy a pet responsibly or even how to understand your pet’s body language. 

Visit: www.pdsa.org.uk/love-your-pet for more information. 

The Royal Veterinary College’s (RVC) world-leading Queen Mother Hospital for Animals (QMHA) has launched a dedicated Renal Recovery Clinic to provide specialist follow-up care for dogs recovering from acute kidney injury (AKI).

This new service delivers comprehensive monitoring and specialist-led advice from veterinarians during the crucial months following an AKI diagnosis, helping improve outcomes and supporting the long-term kidney health of the animals.

AKI is a serious condition that can leave pets vulnerable to further health challenges, even after initial treatment. Following AKI, recovery can take up to three months, during which the kidneys remain susceptible to further injury and complications such as high blood pressure (hypertension). The RVC’s Renal Recovery Clinic has been established to support pets and their owners through this recovery period, ensuring that progress is closely monitored and any ongoing issues are identified and managed in a timely manner.

The Renal Recovery Clinic is integrated into the RVC’s internationally recognised Nephrology and Urology service, which provides advanced care for all forms of kidney disease. The RVC is currently the only centre in the UK offering both comprehensive medical management of AKI and access to renal replacement therapies such as haemodialysis, delivered through its extracorporeal therapies and critical care team.

Owners can access the Clinic through referrals from primary care veterinary practices. Ahead of each appointment, owners are asked to complete a pre-appointment questionnaire to help clinicians gain a detailed understanding of each pet’s wellbeing at home. The patients receive a clinical re-examination with the RVC’s Nephrology and Urology team, supported by Emergency and Critical Care specialists. Monitoring tests, including blood and urine analysis and blood pressure evaluation, are performed to assess progress and adjust treatment plans, and an ultrasound may also be recommended, depending on discussions with the attending clinician.

While operating for less than two months, the Renal Recovery Clinic has already proved invaluable to dogs, including Nala, a four-year-old Cavapoo, from East Sussex.

Speaking of their experience with the RVC’s Renal Recovery Clinic, Holly and Henry Webb, owners of Cavapoo, Nala, said: “Two years ago, we nearly lost our little dog Nala, but the Royal Veterinary College saved her life and we couldn’t be more grateful.

“To have the opportunity to return for the Renal Recovery Clinic and benefit from the support of the phenomenal vets who kept an eye on her kidney health has been a big reassurance for us as her owners.

“We will continue to track her perfect progress with the help of the wonderful team at RVC and are so delighted that our Nala is able to continue living life to her fullest.”

Dr Laura Cole, Lecturer in Emergency and Critical Care at the RVC, said: “We see many dogs at the RVC Queen Mother Hospital for Animals who present to our emergency service with acute kidney injury (AKI). Dogs with AKI often have intensive support and treatment, but for a long time, being discharged from hospital was seen as the endpoint in this journey. But actually, we know that the full recovery period can take many months and that ongoing care is needed, for example, management of concurrent issues, such as hypertension and proteinuria, decision making around optimal nutrition and also monitoring for long-term consequences such as chronic kidney disease.”

Professor Rosanne Jepson, Professor in Small Animal Nephrology and Internal Medicine at the RVC, said: “The RVC’s new AKI Renal Recovery Clinic gives us an opportunity to provide this expanded level of care, to monitor response to treatments after AKI and for us to better understand how we can optimise recovery. We hope that clients who are keen to attend this clinic will be willing to also participate in a study so that we can keep in touch with owners and dogs that have been treated for AKI, monitoring their clinical response and also quality of life, so that in the future we can better understand and continually give the very best care in this important recovery period.”

Owners attending the new Clinic also have the option to participate in a longitudinal research study investigating long-term outcomes in dogs following AKI, which aims to advance understanding of recovery patterns and improve future care.

Pets are no longer just companions; they are becoming the most important emotional relationship in Brits’ lives, according to new research from Animal Friends Insurance. 

The national survey found that over a third of Brits (36%) describe their pet as their “true love.” The sentiment is especially strong among women (42% vs 30% of men) and younger generations, rising to 40% of Gen Z and 46% of Millennials. 

A clear divide emerges across the UK nations, with 52% of Northern Irish respondents, 40% of Scots and 29% of Welsh respondents describing their pet as their “true love.” Emotional support also clearly plays a major role across the four nations, with 52% of Northern Irish respondents, 29% of Welsh respondents and 28% of Scots saying their pet gives them more emotional support and love than their partner. When it comes to listening skills, the trend continues, with 61% of Scots and 55% of Welsh respondents admitting their pet is a better listener than their significant other. 

The findings point to a wider cultural shift in how relationships and emotional support are defined, with pets increasingly viewed as primary sources of comfort, loyalty and unconditional affection. 

Pawsitive support systems  

For many pet owners, the bond goes beyond companionship. More than a quarter of Brits (27%) say their pet brings them more emotional support than their partner, reinforcing the idea that pets are becoming trusted emotional anchors in everyday life. 

The generational and gender differences also emerge: 

• 35% of Gen Z say their pet supports them more emotionally than their partner 
• 32% of Millennials say the same 
• 28% of women vs 26% of men agree 

The research suggests pets are becoming emotional anchors in people’s lives, offering consistency, reassurance and judgement-free companionship - qualities many Brits say they struggle to find elsewhere. 

Paws and effect 

The strength of attachment to pets is also influencing romantic relationships, as more than a third of Brits (34%) say they would consider breaking up with someone if their pet didn’t like them, underlining how central pets have become to people’s decision-making and personal boundaries. 

That figure rises to: 

• 41% of women (vs 25% of men) 
• 35% of Gen Z 
• 40% of Millennials  

Charlotte Ashburner, Chief Sales & Marketing Officer at Animal Friends Insurance, said: “For many of us, pets are no longer just animals we live with, they’re family. This research highlights just how central pets have become to our emotional lives, with many relying on their pet for comfort, companionship and reassurance. 

“For millions of pet owners, love isn’t just about treats or grand gestures, it’s about protecting what matters most. That means planning ahead and investing in their pet’s long-term health and wellbeing, including having the right support in place should the unexpected happen.” 

Birmingham-based pet-specialist marketing communications agency, Leopard Co, has welcomed new dog treat brand Wildcrofts onto its client roster.

Wildcrofts began with the simple idea that our dogs deserve the same honesty, care and quality that we expect for ourselves.  The brand offers nutrient-rich, purposeful freeze-dried dog treats that have been formulated using ingredients to support digestion, joints, hearts and immunity.

Led by the agency’s Development Director, Jade Mansell, Leopard Co will deliver an integrated launch campaign to introduce the brand to UK pet owners with a bang. Activity will include PR, paid media, social media and influencer relations.

Leopard Co will be crafting the brand’s story by creating beautiful content with the stunning British countryside as its backdrop, via the Leopard Co Studio.

Building on its established reputation within the pet industry, the agency , further strengthens its specialist pet portfolio with the brief, and marking early momentum for 2026.

Sarah Chung, Founder of Wildcrofts, commented: “We’re delighted to partner with Leopard Co who will help us kick start our new brand into the UK.

“They are the go-to marketeers for pet brands, and we’re excited to build awareness of our brand with them, and start to drive growth through an insightful integrated marketing campaign,”

Commenting on the new client win, co-founder and CEO of Leopard Co, Rachel Roberts, said: “The pet sector has long been a core focus for us, so it’s incredibly rewarding to be growing our client roster with such an exciting new name in the industry.

“This new partnership reflects the depth of our pet sector expertise and our passion for delivering meaningful, impactful work that really connects with pet owners.”

With more than 20 years’ experience in the sector, Leopard Co is a long-time member of UK Pet Food and has recently sponsored the PetQuip Awards, along with providing pro-bono marketing support to Birmingham Dogs Home.

To find out more about Leopard Co, visit the website.

CSJ’s owners Ceri and Phil say, “We are thrilled to have Laura come on board as part of our team.  She not only has great knowledge and experience in the pet trade but believes in good old customer service … and (like us all) is a real dog person too.”

Laura has always been involved with dogs in either a working or pet manner.  Having managed a very successful boarding kennels for pet and working dogs for 6 years this really sparked her interest in the nutritional side and how different foods affected the behaviour, stamina etc.

Following that she went to work for natural pet products before joining Roger Skinner Ltd for the last 10 years as Area Sales Manager covering West Midlands and Wales.

Laura will be out and about catching up with old friends and making new ones - spreading her knowledge and understanding of the CSJ products and ethos for the benefit of even more dogs and owners. 

She says, “I’m extremely excited to be joining the CSJ family and to be working with some old and new faces.”

For more on CSJ products visit www.csjk9.com or call 01745710470

The latest episode of 'High Street Matters' from the British Independent Retailers Association (Bira) challenges the government's decision to exclude retailers from the relief package announced in January 2026, despite ministers claiming they want to support high streets and communities.

The episode, titled 'Pubs Yes, Retailers No - Why the Government's High Street Response Misses the Mark', features Andrew Goodacre, CEO of Bira, and John Jones, managing partner of Philip Morrison Sons, a family-run department store in Hereford.

Andrew Goodacre said: "It's just wrong to be honest about it in simple terms. That stat - only 32% of pubs are on high streets - bearing in mind the rhetoric coming from Treasury has been that the decision made for pubs has been about communities and about high streets."

Mr Goodacre explained that when business rates relief first started in 2019, it was always retail, hospitality and leisure together because "the government at the time recognised that retail, hospitality and leisure occupy the same space on the same high streets and need the same support. For some reason, this policy seems to ignore that good practice."

Mr Jones said he was "baffled" by the selective approach: "We've really all got the same pressures. We've got minimum wage, national insurance, business rates, utilities. But in retail, we've also got this retail crime epidemic of theft from the shops, which is something that pubs don't suffer from in the same way."

The podcast comes as research from Southampton University warns that Labour faces an electoral wipeout unless it tackles high street decline, with voters ranking their high streets as the third most important local issue.

Mr Goodacre warned against assumptions that online shopping would replace physical retail: "Two-thirds of all things are still bought in shops. It's a very poor society if we don't have somewhere where we can go, walk around, have some vibrancy that gives us a chance to unwind. Retail, hospitality, leisure - all elements of a high street that would allow that to happen."

Mr Jones said: "I think it's great news that people value high streets as much as they do. But I'm not optimistic that the understanding from the decision makers is there in the short term to get this right."

The podcast will be available from 18th February 2026 by searching for 'High Street Matters Bira' online.

More resources and support for independent retailers, including information about the business rates campaign, can be found at bira.co.uk.

The Pet Industry Federation has welcomed a reminder from the Food Standards Agency on the importance of safe handling and hygiene when storing, defrosting and preparing raw pet food.

Raw feeding has become a significant part of the UK pet market and a valued category for specialist pet retailers. For many retailers, raw is a product that customers prefer to buy in store, where they can access advice on storage, handling and feeding choices, and where the cold chain can be managed appropriately.

Nigel Baker, PIF CEO, said: “Raw is now a mainstream category for many specialist pet shops and an important commercial opportunity that supports high street pet retail. Customers often choose to purchase raw in store because it gives them confidence around handling, storage and selecting the right product for their pet.

“PIF represents the wider pet sector, including nine UK raw manufacturers and many retailers who sell raw. Our members are committed to high standards. We welcome clear, practical guidance for consumers because good hygiene and safe handling are the most effective ways to reduce risk in the home. It also helps reputable retailers give consistent advice and build trust with customers.”

PIF notes that, as with any raw meat product, raw pet food is not heat treated, so good practice in the home is essential. The FSA’s published message reinforces straightforward steps: wash hands thoroughly, keep raw pet food separate from food for people, defrost sealed and away from human food preparation areas, and clean and disinfect bowls, utensils and surfaces after use. Extra care is advised in households with young children, older people, pregnant women, or anyone with a weakened immune system.

PIF believes responsible specialist retailers play a positive role by:

• Maintaining appropriate cold chain and stock rotation
• Providing clear advice on safe storage, defrosting and hygiene
• Encouraging customers to follow label instructions and to speak to a vet if they have concerns about diet suitability
• Ensuring strong housekeeping practices around freezers, handling equipment and waste

PIF will continue to support members with consistent messaging and practical guidance that protects consumer confidence and supports continued growth of this important category.

The Food Standards Agency reminded people to take care when handling raw pet food, following a survey that found some products can contain harmful bacteria that could make pets and their owners ill.

The FSA conducted a survey of 380 raw dog and cat food products bought from retail stores and online between March 2023 and February 2024, with laboratory testing carried out by the UK Health Security Agency (UKHSA).  Where issues were identified, the FSA worked with local authorities to address them. The findings are being published to remind pet owners that following simple hygiene practices when storing, defrosting, handling and preparing these products can reduce the risk of illness to themselves and their families.

The survey found that: 

• 35% contained harmful bacteria including Salmonella, Campylobacter and E. coli that can cause illness in people   
• 29%  failed to meet UK legal safety standards 

The FSA is working with local authorities to remind feed businesses of their responsibilities in ensuring that pet food is safe and to reinforce guidance around the safe handling of raw pet food for pet owners. 

Leading pet food company Benyfit Natural has responded to the Food Standards Agency report on raw dog food, saying it operates to rigorous quality and food safety standards.

Greg Van Praagh, Managing Director at Benyfit Natural, commented: “We are continually striving to set the highest standards for the safe manufacture of raw pet food. Raising the bar is not optional for us, it’s fundamental to how responsible businesses in this sector operate, and it’s the direction we expect the industry to keep moving in.”

Benyfit Natural said it took measures that reflect its ongoing commitment to producing safe, high-quality raw food for pets:

• Small-batch production for greater control and consistency
• Positive-release testing, ensuring raw ingredients are tested before finished products reach customers.
• Regular APHA inspections, with our site approved for its strong hygiene and safety practices.
• Independent audits by Kiwa against the UK Pet Food Raw Pet Food Certification scheme, ensuring compliance with industry-leading production protocols.
• End-to-end traceability across all raw ingredients, from field to bowl.

Benyfit Natural pointed out that published research showed that confirmed cases of human illness associated with raw feeding remained extremely rare, particularly when good hygiene practices were followed.

The brand added: “Benyfit Natural remains fully aligned with FSA advice. We encourage all customers to follow good hygiene practices when storing, defrosting, handling, and preparing raw pet food to minimise any risk of cross-contamination.

“We will continue to monitor emerging FSA findings, support responsible raw feeding, and uphold the highest standards in product safety, transparency, and quality.”

The Petshop Postie, in Greenock, Scotland, has been recognised nationally for its excellent customer service.

The independent family-run pet shop has earned a @FeefoOfficial 2026 Platinum Trusted Service Award.

To achieve platinum status, The Petshop Postie has maintained a Feefo service rating of over 4.5 for at least three consecutive years. 

The shop posted on its Facebook page: “This achievement would not have been possible without your valuable feedback and continued support, so a big thank you to our customers.”

British raw dog food specialist The Dogs Butcher has officially relaunched under a new name: DIBO Finest. The rebrand marks the next chapter for the trusted raw feeding brand, bringing a refreshed identity while staying true to the principles, quality, and standards that have defined it for more than a decade.

Based in the heart of Devon, The Dogs Butcher built its reputation on a simple belief: only the very best is good enough for dogs. That belief remains unchanged. As DIBO Finest, the brand continues to produce premium raw dog food using responsibly sourced, high-welfare British meat, prepared with care, transparency, and expertise.

“While the name and design have evolved, our mission hasn’t,” says Vanessa Semmens, MD. “This is still the same food, made by the same people, to the same uncompromising standards. DIBO Finest reflects who we are today and where we’re going, without losing what made customers trust us in the first place.”

New design, same quality

The new DIBO Finest identity introduces a bold, butcher-inspired design that celebrates the brand’s heritage and craftsmanship, while improving clarity and navigation for customers. Updated packaging makes it easier to understand product formats, protein choices, and feeding options at a glance, supporting informed and confident raw feeding decisions.

Behind the new look is the same meticulous approach to raw nutrition. DIBO Finest follows a true 80:10:10 model, produces a chunky 13mm grind for optimal texture, and champions protein variety – including novel proteins such as alpaca, muntjac, and goat – to support balanced rotation and nutritional diversity.

Rooted in Devon, trusted nationwide

From its Devon facility, DIBO Finest produces and ships over 20 tonnes of raw dog food every week to customers across the UK. All meat is carefully sourced from trusted suppliers, with a strong preference for local farms and long-standing relationships built on welfare, transparency, and consistency.

Every decision is guided by one simple question: Would we feed this to our own dogs? If the answer is no, it doesn’t make it into the range.

Part of The Nutriment Company

Since 2025, DIBO Finest has been part of The Nutriment Company, Europe’s leading provider of natural premium pet nutrition. Being part of the group strengthens the brand’s ability to invest in quality, innovation, and growth, while retaining its independence, expertise, and hands-on approach to raw feeding.

Looking ahead

The transition to DIBO Finest is already underway across digital platforms, packaging, and communications. Customers may see a mix of old and new branding during the changeover period, but can be assured that the food inside remains exactly the same.

This rebrand represents not a change in direction, but a clearer expression of what the brand has always stood for: the best for the best.

For more information on The Nutriment Company visit http://www.nutriment.com

Jollyes Pets has launched what claims to be the lowest-priced own-label pet range in the UK – Simply Jollyes. The new brand covers essential pet food and accessories designed to help households manage the cost of pet ownership without any quality compromise.

Proud of its growing reputation as the only specialist pet discounter in the UK, the launch of its first value brand, available in store and online comes as pet parents continue to face cost-of-living challenges that eat into household budgets.

At the end of 2025, accountancy firm KPMG released data that said almost three-in-five (58%) of people thought the UK economy was getting worse and almost half (49%) said they were cutting discretionary spend. 

What’s more, that economic uncertainty is having an impact on pet ownership.  In late 2025 the RSPCA’s annual kindness index reporting that one-in-three (34%) of pet owners have changed their behaviour in the last 12 months including one-in-ten (10%) buying pet food less often or changing to a cheaper brand.

The RSPCA also reported pet abandonment and neglect cases were at a five-year high because of these economic pressures on family budgets.

With Simply Jollyes, shoppers who typically rely on limited range discounters, will have a compelling new choice.

The new own-brand range combines an unbeatable price with the service and reassurance of a specialist pet retailer.

Developed to be market-leading on price without any quality compromise, Simply Jollyes has been created to help make trusted pet care more accessible for every budget.

The range features 22 key products across food and non-food essentials for dogs, cats, small pets and wild birds, with pack sizes and price points specifically designed to support cost-conscious customers and make pet care accessible to every household.

Products include:

Dog

• Simply Jollyes Dog Chicken in Gravy (6 x400g Tins) £2.98
• Simply Jollyes Dog Chicken Loaf (6 x400g Tins) £2.98
• Simply Jollyes Dog Biscuit Selection (800g) £1.28
• Simply Jollyes Large Pet Bowl £1.08
• Simply Jollyes Small Pet Bowl 75p
• Simply Jollyes Dog Collar Lead Set £3.27
• Simply Jollyes Pillow Mattress £6.43
• Simply Jollyes Puppy Training Pads (15pk) £1.74

Cat

• Simply Jollyes Dry Cat Food (2.5kg) £3.35
• Simply Jollyes Lightweight Cat Litter (10L) £2.17
• Simply Jollyes Cat Litter Tray £1.48
• Simply Jollyes Cat Litter Liners 72p

Bird/Small Pet

• Simply Jollyes Wild Bird Seet (12.55kg) £6.48
• Simply Jollyes Suet Pellet (1.5kg) £1.98
• Simply Wood Shavings £1.07

Adam Dury, CEO designate at Jollyes, said: “Our new Simply Jollyes range gives customers a straightforward, affordable choice for everyday pet care, without compromising on quality or stretching household budgets.

“What makes Jollyes special is we offer value and service under one roof.

“Now more than ever, shopping at a specialist pet retailer doesn’t have to come with a premium – customers can care for their pets on the tightest of budgets.

“We know price will matter more than ever this year and we’re determined to provide customers with all the options they need to look after the pets they love.”

Store Expansion

The ‘Simply Jollyes’ range was first unveiled at its new Blackpool store, which opened on Saturday 24 March, and will roll out to all its 118 stores across this UK this month.

To bring its low prices to more of the UK, Jollyes will open another three new locations in February with store launches in Ponders End, Hartlepool and Whitehaven.

The new openings follow eight store launches over the past three months and reflect Jollyes’ strategy of bringing affordable pet care, broader range and expertise closer to local communities.

Each new store is expected to create around eight local jobs, with recruitment underway at https://careers.jollyes.co.uk/. 

Over the past three years Jollyes has almost doubled the number of stores across the UK, becoming a clear challenger brand in the UK pet retail market.

It was named as one of The Sunday Times’ best big companies to work for in 2024, and in 2025 won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.