In This Issue
Pet retail group set to open 99th store
Jollyes partnership with BillyChip delivers £25,000 in donations in six weeks
Busy week for Scoff Paper founder after TV show
Pets at Home appoints new Chief Operating Officer – Retail
Key promotion at pet food and accessories retailer
Pet accessory company wins European Design Award
PIF breaks new ground for its members
DOG launches new collections exclusively at Just for Pets
Mr Bug extends insect protein reach with dog food launch
Special workshop for customers proves successful
DotDotPet launches new range of shampoos at Crufts
Get your own copy of Pet Trade Xtra
Pet group's biggest ever 3 for 2 mix and match promotion
Most common findings in pre-purchase examinations of horses
Leadership scheme launched to empower veterinary leads
What your city’s most popular dog breed says about you
CSJ says ticks are poised to pounce
The best of last edition of Pet Trade Xtra
Dog treat firm sniffs out Dragons' Den investment
The story behind Scoff Paper’s dramatic growth
Retailer surprises customer with Valentine’s Day gift
Pet industry gets right behind three-day PATS 2024
Interzoo 2024 will be biggest show ever
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Pet accessory company wins European Design Award

 

A new Lincolnshire-based designer pet accessory company specialising in the manufacture of high-end collars for dogs has won a prestigious European Product Design Award. 

 

The European Product Design Award was created by the Farmani Group to recognise the efforts of talented international product designers who aim to improve our daily lives with their practical, well-thought-out creations. They reward the strategic thinking and imagination which goes into making a great product. Xparkles was the winner in PETS/Pet Supplies: Collars and leashes category. Xparkles also won the Muse Design Award in 2023.

 

Made from the finest French nappa leather, customers are able to change the look and mood of their pets’ collars by incorporating interchangeable charms made from pure silver (so that they don’t rust), with others which are encrusted with rhinestones. This new concept in pet collars which is patented by Xparkles in the UK and USA brings a uniqueness to the pet accessory market with the collars exceeding the manufacturing standards of many produced by high-end designer fashion houses. They are fashionable, stylish but more importantly, affordable! They also give your dog that touch of glitz and glamour which every four-legged friend deserves.

 

There are three types of charms to choose from, thread through, push through and screw based. Each leather collar is finished with hand-waxed and double stitched edges.  The buckles are made from stainless steel and lab test shows they can sustain 72kg of pull.   This makes every collar extremely durable with the soft leather making them very comfortable to wear.

 

Xparkles is the inspiration of founder and successful entrepreneur, Erika Yao and her partner Andrew Blach . As pet parents who liked to dress their bichon frise poodle cross in stylish pet accessories, they failed to find a designer decorative collar that would stand up to daily wear and tear and was also comfortable for their dog at the same time. Sensing a gap in the market, they created Xparkles.

 

 

Erika said: “The use of interchangeable charms has been extremely successful in the human jewellery market and we wanted to create something that would provide a similar gift buying opportunity for pet parents. They are perfect for any fashion conscious dog owner as the look can be changed by switching the charms over to suit an outfit or mood.”

 

The Xparkles collars meet several quality standards already. Their designer holds a Jewellery design degree from UAL.  Their ISO9001 certified production partners also have in- house designers to help final check the products. Best of all the collars are made in Britain a country synonymous with the manufacture of high-end quality leather goods.

 

Xparkles are looking to stock pet boutiques that are interested in developing a long term partnership, and pet groomers who are looking for a new revenue stream.  

 

The collars are available in a range of sizes and widths to suit different breeds and there is a good selection of different charms and accessories to add to the collars including leather bows.

 

RRP Collars start from £40 upwards, Charms start from £15 each and the leather bows £17.

 

For further information visit: www.xparkles.com

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