In This Issue
Secrets of a dog’s long, healthy and active life
OATA on the look out for a new Chief Executive
Nestlé Purina champions for a better world with pets
Rabbit Awareness Week 2016 dates announced
Essential Omega 3 for Dogs from Envirosmart and Vitavet
Strong seminar line-up at PATS Sandown
Webbox launches new improved Complete Range
Win a £500 Vitalin Product Bundle at PATS Sandown
Pet chain donates £6,000 to help launch children’s charity
Podgy pets wanted for UK’s biggest pet slimming contest
Eye-catching displays to promote dog chews
Get your own copy of Pet Trade Xtra
Vet charity advises that early neutering can reduce cancer risk
Pets Corner shortlisted for prestigious charity award
ADAPTIL to run TV advertising campaign during Crufts
Devotion award for Rowley Regis rabbit Roary
Plans to improve animal welfare get thumbs up
Ancol launches new Travel and Exercise Harness
Eukanuba fuels champions at 125th anniversary of Crufts
Dry goods manufacturers urged to include no release message on packaging
Burscough Pets at Home opened by West Lancashire Mayor
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Webbox launches new improved Complete Range

Leading pet food brand Webbox has launched a new improved recipe for their Webbox Complete dry food range for dogs.

In a recent feeding trial 91% of dogs choose Webbox Complete over that of a leading competitor*.

The Webbox Complete range has also seen a brand refresh including an update to its packaging.

Made at their headquarters in Blackburn, Lancashire, the complete range is a bestselling dry food and the new recipe improves upon the existing in both quality and taste. The recipe includes a special blend of protein, fat, carbohydrates and nutrients, providing everything a dog needs for a healthy balanced diet is available in both Chicken and Beef varieties.

The range, also sees the introduction of a complete puppy food which is specially formulated in order to keep puppies in top condition. Webbox Complete puppy food is 100% complete food and is available in Chicken flavour, with further line extensions planned for the summer.

Following research into the existing range, Webbox has created a new look and feel branding along with new premium packaging featuring a pre-form bag with a high varnish finish.

Webbox Complete foods are highly beneficial to dogs and the new preformed bag is a more superior quality with the design highlighting the benefits to dogs. These include high quality animal and vegetable proteins which provide essential amino acids and maximise your dog's enjoyment whilst multigrain cereals contribute to taste and texture, as well as providing a high quality carbohydrate balance. The unique recipe also includes calcium, which promotes healthy bones and teeth, along with essential oils that contribute to a glossy coat.

The full range will be available in stores from March.

For further information on Webbox, please visit www.webbox.co.uk

*Kennel “De Morgenstond” feeding trial, December 2015.
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