In This Issue
UK pet company hits back at raw food claims
Big pet companies behind move to ban advert, claims Pooch & Mutt
Pet firm Lily's Kitchen reports year of strong growth
The Bramton Company becomes Hero Pet Brands
'Eco' cat litter for environmentally-conscious owners
PATS Sandown attracts growing number of new exhibitors
Summit aims to connect pet brands with investors
Major companies exhibiting at AQUA 2019
Time to Spring clean your pet, says Vince the Vet
Check out some great offers at PATS Sandown
Get your own copy of Pet Trade Xtra
Pet shop owner left heartbroken as stolen Landrover is written-off
Chuckit! unveils new Rugged Fetch Wheel toy for tougher play
EUKANUBA releases children’s book to celebrate canine companionship
Beaphar UK gets set for most exciting PATS Sandown to date
Scruffs to give away new bed in New Year promo
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Turn Back Thyme with CSJ
The best of the previous Pet Trade Xtra
Fears auctioned-off pet food could flood the market
Woman receives £2 refund from Poundland after finding mouse in pet food
Sustainable dog food set to revolutionise pet market
Put your best paw forward in 2019 with Different Dog
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The Bramton Company becomes Hero Pet Brands


The Bramton Company, a manufacturer and distributor of pet care products, has formally changed its company name to Hero Pet Brands. The new name better captures the company’s identity and mission, which is to offer products that help pet owners be heroes to their furry friends every day.


The Hero Pet Brands name unifies the company’s family of high-quality, innovative and trusted brands, including Simple Solution, Vet’s Best and Bags on Board. Available through pet specialty retailers in over 50 countries. Products range from stain and odour removers, premium puppy pads, diapers and wraps, pick-up bags, supplements and dental care.


As part of its rebranding efforts, Hero Pet Brands has launched a redesigned logo that will be rolling out on marketing collateral later this year. The logo features the Hero Pet Brands name in purple letters, with a more abstract red cape - a symbol of superhero powers - floating above.


The individual consumer brands remain unchanged.

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