Vital Pet Trade Specialist is set to make a big impact at PATS this year, where it aims to provide an enhanced experience for retailers. The stand in the main Surrey Hall (J7) will be doubling in size and the company is also taking over the Grandstand View overlooking the racecourse, where it will be joined by leading manufacturers offering exclusive promotions.

In the main hall, retailers will be able to view exclusive products only distributed by Vital in the UK. This includes market leading brands from the US and the first chance to see revitalised products within Vital’s own-brand Mayfield range, including chews, toys, bowls and bird feeds. Only available to the independent pet trade, Mayfield products can’t be purchased anywhere else. The team is also keen to share news of the many improvements and innovations that have been put in place over recent months to allow the company to deliver a better service to retailers.

The Vital Grandstand is a completely new area for the company. Existing customers can expect to receive their own personal invitation soon, giving them access to some exclusive activities. There’s even a free goodie bag on entry.

In the grandstand, Vital has partnered with top manufacturers to offer fantastic promotional deals that won’t be available from any other wholesaler. All orders will be processed on the day so delegates can bank on their delivery for high demand promotions.

Selected products will be available at clearance prices as Vital clears out the warehouse to make way for incoming new lines. There are also complimentary refreshments to top up energy levels during a long day at the show.

Those who are not existing customers but are keen to experience the benefits of working with Vital, can enter the Vital Grandstand by completing a quick registration process.

Sunny Sharma says he felt it was time to demonstrate that Vital is doing things differently at every level of its business and making positive improvements that benefit its partners.

“For many retailers, times are tough and competition is increasing – both on and offline and from outside the independent channel. We’re doing everything we can to ensure the trade is in great shape to meet the challenges ahead.

"We are all very excited about this new approach to PATS, which not only offers a unique visitor experience but really signals that Vital is a vibrant and refreshingly different wholesaler that can think ‘outside the box’.

"The support we’ve had from manufacturers has been phenomenal and with their cooperation we have some really amazing offers that will allow retailers to make generous margins, trial lucrative new lines and pass on some great deals to their customers.”

Visit Vital at stand J7 and the Vital Grandstand at PATS, Sandown.

To find out more about Vital visit www.vitalpetproducts.co.uk or telephone 01837 883000.