Seeing the latest pet product launches under one roof is one of the major attractions to PATS visitors, and this September’s show at the NEC Birmingham will be no exception, where a record number of new items will be showcased.
The Pet & Aquatics Trade Show takes place over three days in its new home of Hall 1 at the NEC from Sunday, 28th September, to Tuesday, 30th September 2025.
An impressive line-up of entries to the popular New Product Showcase is a positive sign that PATS exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers.
Products entered into the Showcase, sponsored by pbwnews, will be judged by a panel of independent pet retailers on the first day of the show to decide the winners of the New Product Awards.
“It’s great to see so many companies putting their new products forward,” said PATS event director Gordon Thomas. “I would urge those exhibitors who haven’t entered the Showcase yet to make sure they do so because it’s a not-to-be missed opportunity.
“Speaking to visitors, we know that a lot of them head to the Showcase first. They can view all the latest items in the Showcase, and once they’ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.”
Exhibitors recognise that winning a New Product Award can certainly increase the profile of the items to the trade.
Company of Animals won a New Product Award at PATS last year with its Halti Anatomy range. “Winning the Award was a fantastic result and testament to our dedication to innovation and quality. It not only validated the hard work of our product development team but also reinforced our commitment to creating solutions that genuinely make a difference for pets and their owners,” said William Wong from Company of Animals.
William added: “The award has become a key part of our promotional strategy for the Halti Anatomy range. Building on the momentum of last year’s win, we’re excited to be showcasing what’s next for the Halti brand at this year’s PATS.”
The Showcase is designed to help visitors find easily the latest and most exciting products to hit the pet trade. There is an information card beside each product, giving details such as suggested retail price and where to find the item’s exhibitor.
The New Product Showcase entries will be displayed under the following nine award categories:
- Cat Accessories & Toys
- Cat Food Products
- Dog Food Products
- Dog Treat Products
- Dog Accessories & Toys
- Dog Harnesses, Leads & Dog Wear
- Small Animal & Bird Products
- Pet Care Products
- Grooming Products
There will also be a New Starter Zone Award plus the Aquatics Zone will have its own New Product Showcase consisting of three categories – indoor, outdoor and reptile.
With so many new products on show and more than 400 exhibitors attending PATS this year, the exhibition is set to draw an equally impressive amount of visitors.
A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.
Opening times
Sunday, 28th September 2025: 9.30am-5.00pm
Monday, 29th September 2025: 9.30am-5.00pm
Tuesday, 30th October 2025: 9.30am-4.00pm
