In This Issue
Family-owned retailer wins Pet Shop of the Year award
Pets at Home and Blue Cross launch nationwide event
Terriers are Britain’s fastest selling puppy says new report
The Paws Lab launches Daily Protection Spray
Get your own copy of Pet Trade Xtra
Pets at Home appoints Group Chief People Officer
Leading pet podcaster hits peak global rankings
Agria Pet Insurance announces Dr Scott Miller as new brand ambassador
PDSA's top tips for a safe summer at home with children and pets
The best of last edition of Pet Trade Xtra
Assisi Pet Care acquires Forthglade from IK Partners
Pet Remedy boss races e-bike through London to make King's Award ceremony
PIF opens up US opportunities for UK pet businesses
Entries now open for the PATS 2026 New Product Showcase & Awards
Marleybones announces its largest retail expansion
Nestlé Purina PetCare invests in new integrated pet food plant in Italy 
The Innocent Hound unveils colourful new packaging
Jollyes Pets launches its own label pet nutrition food
Call for ban on sale of off-the-shelf pet treatments
Piggy Fest unites Britain's guinea pig lovers
Bamboodles launches new FSDU in-store display stand and two new toys to the range
American firm to acquire majority interest in TRIXIE
Pets at Home makes encouraging start to financial year
Expanded Grooming Zone set to inspire and educate with new retailer-focused sessions at PATS 2026
Independent pet retailer selected to represent Great Britain
Halfords and Pets at Home bring colleagues and expertise together to support the Pets Foundation
Made in Britain: Why local manufacturing still matters in the pet industry
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Piggy Fest unites Britain's guinea pig lovers

What began as a wonderfully bonkers idea became one of the pet world's biggest success stories this weekend, as Piggy Fest – Guinea Pig Festival exceeded every expectation and welcomed more than 2,700 guinea pig lovers to Jimmy's Farm & Wildlife Park in Suffolk.

 

The UK's first dedicated guinea pig festival comfortably smashed its original ticket sales target of 500, with guinea pig lovers travelling from every corner of the UK – and even from the Netherlands – to celebrate the nation's favourite small pet. Official Piggy Fest T-shirts have even found fans across the Atlantic, with orders arriving in from the USA.

 

The overwhelming response has highlighted the incredible passion of Britain's guinea pig community. According to UK Pet Food, there are an estimated 700,000 pet guinea pigs in the UK, with around 1.2% of UK households sharing their home with at least one. Piggy Fest brought that community together in spectacular fashion, proving that these much-loved companions inspire friendships, creativity and lifelong connections.

 

Hosted by HayPigs! in partnership with Jimmy's Farm & Wildlife Park and supported by headline sponsor Supreme Petfoods, alongside Guinea Pig Magazine, Little One, Burgess Excel, Natural Nibbles, Piggie Parcels and Rosewood Pet, the festival celebrated everything that makes guinea pigs such special companions while championing responsible ownership, welfare and enrichment.

 

Rik and Helen Cridland, co-founders of HayPigs! & Piggy Fest, said:  "It was magical and exceeded every expectation we had for the day. Seeing so many happy faces and feeling the energy and buzz around the place was awesome.

 

"We knew the guinea pig community was bonkers, but they took our breath away. There is something very, very special about these little creatures that captivates our hearts, lifts us when we are sad and brings people together.

 

"We're so glad everyone enjoyed the day and we are incredibly grateful for everyone who showed faith in our idea and backed the festival. To the helpers, sponsors, vendors, speakers, Jimmy's Farm & Wildlife Park and of course, all our visitors – thank you so much for making our dream come true - you are the best. Time to start thinking about Piggy Fest 2027."

 

Visitors enjoyed a packed programme featuring educational talks from respected guinea pig experts, appearances from some of the community's best-loved content creators, family entertainment and plenty of opportunities to meet fellow guinea pig enthusiasts.

 

The festival also showcased Jimmy's Farm & Wildlife Park's famous Guinea Pig Village, home to 15 piggy residents who have their own church and nail bar. The Piggy Wish Tree also gave owners the chance to remember guinea pigs that had crossed the rainbow bridge – creating one of the day's most heartfelt moments.

 

The event raised more than £2,000 for guinea pig rescue organisations, helping support the welfare of guinea pigs across the UK.

 

Organisers are already looking ahead to Piggy Fest 2027, promising an even bigger celebration of the remarkable little pets that continue to bring so much joy to hundreds of thousands of homes across the UK.

 

Photographs by Jayne Lloyd for HayPigs!

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