Agria Pet Insurance appoints new Head of Direct Marketing
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Agria Pet Insurance UK has appointed Tom Vaughan to the role of Head of Direct Marketing.
Tom brings a wealth of experience in direct marketing and communications gained in business to business and business to consumer environments, including the insurance sector. Tom’s main focus will be on improving the customer experience the company offers pet owners.
Simon Wheeler, Agria’s Managing Director, says Tom’s appointment will allow Agria to use digital and other media to build an even stronger customer acquisition and communication strategy.
“Pet insurance means that pets can benefit from high quality veterinary care without owners worrying about the cost and because we offer lifetime policies, those who choose cover from Agria often stay with us for life. Tom will ensure we communicate those benefits clearly, helping pet owners take the important first steps in responsible pet ownership with us.”
Tom’s last role was in general insurance including travel, motor, home and life insurance and he will be developing new insights into the specific needs of pet owners, veterinary practices and breeders.
“I really look forward to building upon the achievements of the fantastic team at Agria and positioning the company at the forefront of direct and digital marketing. There are so many new opportunities for growth and innovation within the pet insurance sector and being able to match that with an excellent range of tailored products makes this an especially exciting role.”
To find out more about Agria visit http://www.agriapet.co.uk.
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