In This Issue
Ancol says its poop bags are biodegradable despite ASA ruling
Claims that poop bags were biodegradable ruled misleading
UK dog owners demand more dog friendly restaurants, as Wetherspoons closes its doors to canine diners
PATS Telford is THE place to be this September
Hard work pays off for sales reps in the pet trade
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Pet firm reaches gold standard for customer service
Expansion for door-to-door pet food delivery franchise
Top ‘barks’ for puppy graduates across the UK
Pets at Glee opens its doors at the NEC on Monday
RSW International to launch RSPCA collection
Get your own copy of Pet Trade Xtra
Man charged with theft from pet shop
Expects warn of pet blues as kids go back to school
Nutriment knock at number 10
Mars Petcare introduces NUTRO to UK market
The best of the previous Pet Trade Xtra
Canine ‘Think Tank’ determines what makes a pub dog-friendly
Electric shock collars for pets to be banned in England
Pet firm donates £1m to charity to mark 25 years of trading
Tripe-based product sales soar for Cotswold RAW
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Hard work pays off for sales reps in the pet trade

Recruitment specialist Lynda Ward, founder of Pet Trade Solutions, says employers needing sales people are increasingly asking for hard workers.


She comments: “Prior to founding Pet Trade Solutions in year 2000 I had spent 18 years in challenging field sales roles in the pet industry, introducing new brands and increasing distribution so I know how hard the job can be but also how hard work pays off.


"The mental and physical highs and lows of these roles can be exhausting and take their toll on people who do not have the right attitude but there are some who will just cruise along and are simply ‘order takers’. 


"My experience in man-management was that the latter are the hardest people to manage … it’s possible to teach people to sell but almost impossible to teach them to have a good work ethic.”


Lynda goes on: “Observing people working on trade stands at dog shows or trade events can sometimes give clues … for example the salesperson who rebuffs potential customers by deliberately not meeting visitors’ eyes as they walk past or not engaging with them as they browse the stand. 


"Conversely, believing that the bright bubbly character who is excelling in those situations when they are surrounded by fellow workers and on a high with the buzz of an event will continue to bring in orders when out in the field alone and having to be proactive, enthusiastic and energetic day after day after day can be a fatal mistake.


"Employers need sales people who will roll up their sleeves and work hard to be successful and it is my job to put the right people forward to the right companies … knowing the people plus how difficult and frustrating the roles can be and understanding the trade itself admittedly does make my job easier!”


Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at

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