Danish Design has announced that its popular plush toy range is now filled with 100% recycled fibre made from plastic bottles.

Plastic pollution can now be found on every beach in the world, from busy tourist beaches to uninhabited tropical islands. Approximately 5,000 items of marine plastic pollution and over 150 plastic bottles litter each mile of beach in the UK.

"We switched our pet bedding filling over to the recycled fibre last month, saving around eight million plastic bottles a year from reaching landfill, our natural environment and the oceans. We now can do the same with our toys and increase this number significantly by doing so," said Rob Newsome, director of sales and operations at Danish Design.