Caroline has with a wealth of knowledge in international brand management and delivering ‘joined-up’ marketing programmes that engage with consumers and drive product demand.

As well as putting Caroline’s marketing experience to great use, Group55 will also be taking advantage of her NPD skills to add further value to in-house brands, that include Animology and Strikeback, and the portfolios of the company’s ever growing private label customer base.

Stephen Turner, Group55’s Managing Director, said: “That we have been able to recruit someone of the calibre of Caroline is a significant indication of how far Group55 have come and where the business is heading. I am delighted to welcome Caroline to our senior management team and look forward to working with, and learning from, her.”

Of the appointment Caroline commented: “As a pet lover the opportunity to work with one of the most innovative and disruptive pet brands in the world was hugely appealing.

"The company is going through exponential growth with both in-house and private label offerings and I am excited to work with our domestic and international partners in building on the incredible success of a small company in Lancashire.”