Freshpet strengthens UK leadership team

Innovative US chilled pet food brand Freshpet, one of the fastest growing pet food companies in North America, has announced plans to strengthen its UK leadership team with the appointment of Hannah Edwards as Senior Marketing Manager.

Hannah will lead its European marketing strategy and support continued business development and growth, following its launch into Tesco.

Chilled, fresh, batch cooked pet food is an entirely new concept in the UK. Freshpet was founded nine years ago in the US with a single-minded mission to bring the power of fresh, real food to dogs and cats. The company’s latest mission is to make a difference to the lives of UK pet owners and their beloved pets, as it has already successfully done in the US.

Hannah joins from Hoover Candy, where she spent over two years in a senior marketing role managing the floorcare division’s ‘above the line’ and ‘below the line’ marketing activities covering all product segments from NPD to lifecycle management.

The position of European senior marketing manager at Freshpet is newly created, reporting into European CEO and founder Cathal Walsh and US Vice President of Marketing, John Speranza.

Hannah will oversee UK and European Marketing, with a brief to deliver creative marketing campaigns that drive awareness and conversion for the already established US brand.

“Freshpet is an innovative brand that’s not afraid to challenge the status quo. As a result, its already made deep emotional connections with a loyal consumer base in America. There is enormous scope for further development in the UK” says Hannah.

“I’m looking forward to using my broad marketing experience to develop campaigns that lead the Freshpet team to achieve their ambitious goals.”

Cathal Walsh, Founder and CEO of Freshpet comments: “The appointment of a senior level marketer like Hannah is an exciting move for Freshpet as the brand gains momentum in the UK and Hannah will play a pivotal role in bringing a great approach to our customers, brand and communication strategies on this side of the pond. Her experience will be a huge asset as we grow further and take the business to the next level.”