Beaphar has added to its highly successful Soft Cat Flea Collar range with a velvet collar twin pack, designed to make treating two cats simple and economical. With 42% of cat-owning households now classed as multi-cat, the new format offers convenience and a cost saving versus buying single collars.

Multi-cat ownership represents a significant segment of the UK market, so offering a solution that is practical and cost-effective is key. The twin pack reduces the cost per collar by 13% (from £5.49 to £4.75), providing a cost-effective solution for multi-cat households.

Suitable for cats and kittens from 12 weeks of age, each collar provides up to eight weeks’ flea-repelling protection. The pesticide-free formula contains natural plant extracts, margosa and lavandin oil, with optimal effect reached 5-7 days after fitting. The single collars are available in velvet, glitter, sparkle and reflective finishes, with a choice of colours and an optional silver bell. The twin-pack is available in velvet with 3 colours to choose from and features an updated quick-release buckle.

Claire Edmunds, UK Marketing Manager at Beaphar, said, “As demand grows for easy-to-use, natural flea control, retailers have a real opportunity to guide owners towards a solution that fits their lifestyle and budget. With a plethora of options across Beaphar’s wide anti-parasite range, we’re able to give owners choice when it comes to their pets’ flea control, whether they prefer collars, spot-ons or pesticide-free formulas containing natural plant extracts.”

That breadth helps retailers meet more shopper needs in one place. By stocking complementary Beaphar products across the category - including flea collars, spot-ons and tablets and household sprays  - retailers can guide owners towards the right combination to tackle fleas on pets and in the home.

To help retailers maximise sales, Beaphar also provides a comprehensive range of POS and educational materials to signpost products and guide shoppers at shelf.

To find out more about the Soft Cat Flea Collars Twin Pack and the rest of the Beaphar range, retailers can visit the product page: Beaphar Soft Velvet Flea Collar for Cats – Twin Pack, 30cm - Beaphar or contact their Beaphar Sales Executive.