In This Issue
PetQuip and Gardenex to cease trading
PetQuip event renamed The Pet Excellence Awards
PIF 'sorry' to learn PetQuip was no longer trading
Squeezy Reward earns top industry praise
Beloved Petz launches Be:Clear Tear Stain Balm and Minerals
Pet brands recognised in top 100 startups list
Animal Friends Insurance commits £1m annually to support pets, people and wildlife
Wellpaws seals distribution deal with Vital Pet Group
PATS shortlisted for prestigious Best Trade Show award
Pets at Home launches own-brand cat food range
Direct4Pet supports Pet Dental Health Month
Mars funds cutting-edge pet care innovation hub
Love is all around with Waita Pets Valentine Day’s range
Purina PRO PLAN to hold Calming Care Symposium
Get your own copy of Pet Trade Xtra
IVC Evidensia invests in sustainable anaesthesia
High streets funding welcome but business rates need reforming
OFI appoints Ms Hiroko as Board Advisor (Japan)
Emma Gray goes Wild and Tame with CSJ!
The best of last edition of Pet Trade Xtra
Two brothers get set to expand pet shop empire
Pet superstore closes after four-and-a-half years
PIF hosts executive briefing on future of pet sector
Pets at Home focusses on retail sales growth
Retailer reports soaring sales of pet supplement
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Love is all around with Waita Pets Valentine Day’s range

 

London-based Waita Pets is spreading the love this Valentine’s Day with a limited edition range of natural freeze-dried treats for cats and dogs.

 

Included in the range is a Valentine’s freeze-dried bundle which features a curated selection of unique, nutrient-rich treats to support your pet’s vitality, paired with adorable heart-shaped meat lollipops for a touch of fun and indulgence.

 

Crafted from real animal ingredients, each product is gently freeze-dried to preserve its natural aroma, texture, and nutritional value. Whether you’re treating your pet or gifting a fellow pet parent, this bundle is a delicious expression of care.

 

The bundle includes:

  • Duck Blood Powder (100g)
    – A highly bioavailable source of heme iron and essential minerals to support energy, red blood cell production, and recovery.
  • Pork Testicle (30g)
    – A rare organ meat treat, rich in protein, selenium, and reproductive nutrients — a primal and biologically appropriate reward.
  • Rabbit Blood Cubes (50g)
    – Novel and nutrient-dense, rabbit blood is packed with iron and amino acids, great for vitality and immune support.
  • 2x heart-shaped Chicken & Purple Sweet Potato Lollipops
    – Fun, heart-shaped meat pops made with real chicken and antioxidant-rich purple sweet potato. Great for chewing, licking, or gifting!

The dedicated Valentine’s Day page of the website also features other treats as well as Waita’s new freeze-dried food for cats and dogs.

 

Waita Pets’ products stand out from the crowd due to their commitment to quality, transparency, and innovation in pet nutrition. At the core of their range is freeze-dried technology, which preserves the natural nutrients, flavours, and textures of real ingredients without the use of high heat or artificial preservatives. This process ensures that pets receive the full nutritional benefits of raw food, in a safe, convenient, and shelf-stable form. 

 

Waita Pets will be exhibiting at Crufts at the NEC Birmingham 5-8 March Hall 1, Stand 124

 

For further information on Waita Pets’ products, please visit: www.waitapets.co.uk

For trade customer visit: www.waitapets.co.uk/pages/wholesale-contact

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