Santa Paws Lollipops from new company Four Legged Fancies proved to be another winner with the judges of the New Product Awards at PATS Telford, winning the Dog Treat category...

This product stands out because it will make a perfect gift.

The New Product Award judges loved the fact that these treats are hand-made and will also make a good counter display.

"We are a dog bakery just south of Bath and we specialise in natural, hand made, wheat free treats for dogs," said managing director Victoria Rough (pictured).

"Our products are very unique in that we take the time to make them into all sorts of different shapes such as Chicken Labradors, Lamb terriers and Beefy bones to name a few.

"Our treats are a high end brand with a rustic feel and are truly unique in the dog bakery world."