In This Issue
UK firm launches £150,000 luxury dog house
New pet store offers unique shopping experience
Stress in senior pet jobs alarms recruitment expert
PAWBO to debut at PATS Telford in September
PIF launches new website connecting members direct to pet owners
Naturediet expands its senior management team
Tetra launches new Starter Aquarium
FELIWAY runs TV advertising and digital campaign
Further course dates for dog walking qualification announced
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Pets Choice acquires Spike's World group of brands
Pet shop set to close after more than 20 years
Mr Johnson’s adds two new foods to its range
The Company of Animals hot on the heels for Team GB
Skinner’s Pet Food sponsors Dog Arena at BBC Countryfile Live
IAMS launches new 1.5kg format for its Proactive Health range
Guide Dogs helped to calm the nerves of students
Pet Food Seminar focusses on pet health and wellbeing.
Accurately control temperature with the new Exo Terra thermostats
Action from CSJ-sponsored Sheepdog Challenge Trial
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IAMS launches new 1.5kg format for its Proactive Health range
 
IAMS has launched a new 1.5kg format in its Proactive Health Adult Cat range to support retailers when it comes to encouraging shoppers to trade up to a more advanced nutrition.

The new format responds to consumer demand for tasty pet nutrition that is high in animal protein but low in sugar, salt and fat1 by offering trial sized bags with an attractive price.

IAMS Cat Adult with Chicken, Cat Adult with Ocean Fish, Cat Adult with Lamb, and Cat Adult with Salmon will all be available in the smaller SKU with an RRP of £8.49 to encourage consumers to switch. 

IAMS Senior Marketing Manager Celine Gustin, comments: “We are constantly reviewing consumer trends to provide retailers with the best products to strengthen premium sales within the pet food category.

"IAMS Proactive Health provides cats with the nutrients they need to thrive and offers pets 47% more animal proteins than the top two leading brands together with essential amino acids like taurine, omega fats and vitamins and minerals.

"Through developing smaller bags of IAMS Proactive Health we hope to encourage consumers to switch to our advance nutrition to help support their pet to live a healthy and active life.”
 
The new format and pricing will be supported through dedicated point of sale marketing materials to further support retailers in their communications to customers on shelf and in-store as well as being part of the IAMS Money Back Guarantee.
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