Kent-based All About Pet Health has set out ambitious plans to further conquer the UK private label health supplement and pet aids market by introducing new products to own label customers.
Currently distributors of the successful Naturvet (Overby Farm in the UK) range of supplements and pet aids manufactured by the Garmon Corporation USA, the distributor is looking to offer more clients their own white label range targeting pet food manufacturers, large pet shop chains, smaller multiple independent shops, online pet retailers and veterinary practices with their products.
All About Pet Health was founded by Daniel McKenzie. His career started in the pet industry when he became the UK importer for a ball launching device called ‘iFetch’ back in 2010. Deciding to move away from the pet accessory side of the market, Daniel then began to seek out new product ideas and started working for Garmon Corp. in the USA and became the European Managing Director of the new business All About Pet Health.
Talking about his ambitious plans Daniel said: “Being part of a larger group, Garmon Corp USA. who is the largest privately owned manufacturer of pet health products in North America enables us to be competitive on pricing, product range, innovation and customer service.
“We are building our range all the time and our product range is very comprehensive and many items are what we call ‘problem solvers’ so are niche but very highly rated to solve problems like ‘carpet scooting’, chewing carpets, lawn burn, etc. All of our products are formulated by our own veterinarians and materials/ingredients are natural and sustainably sourced. Private/white labelling is currently highly popular with our growing client list. We want to become the ‘go to’ manufacturer for private label customers within the UK.
“The market for pet supplements and problem solvers has expanded greatly largely due to the Coronavirus pandemic. The United Kingdom is host to over 50 million pets and according to a 2020/21 survey from the Office for National Statistics, the share of households reporting dog ownership stood at 33 percent. The second most common house pet among UK households was cats, with around 27 percent of respondentsstating their ownership. In total, 59 percent of UK households reported owning at least one type of pet.
“With pet ownership comes the cost of care and the total consumer spending on veterinary and other services for pets in the United Kingdom in 2020 totalled nearly 4 billion British pounds, compared to 1.4 billion British pounds in 2005. This is £1 million less from the previous year largely due to the Coronavirus pandemic which shows that people were using alternative ways of treating their pets during this period hence the growth of the pet supplement and home grooming product markets. The global pet supplements market size was estimated at USD 1.47 billion in 2020 and is expected to reach USD 1.55 billion in 2021. In the UK the market for pet supplements is worth around £100 million and growing at 7% per year.
“The rising cost of petcare and access to vets during the lockdown period has shown that there is a demand for the types of products we distribute and this is a fantastic business opportunity open to anyone looking to set up a pet business or add income to their existing business,” concludes Dan.
For further information visit: www.allaboutpethealth.co.uk Tel: (0)1892 839989 or email: dan@allaboutpethealth.co.uk
