Luxury pet treat manufacturer, The Innocent Pet, has set tails wagging across the country this Christmas with its largest donation of treats to date.

With the introduction of a zero-treat waste policy, the Yorkshire based family business has been able to donate nearly 400kg of grain free, air-dried treats to over 40 animal rescues and dog charities in 2018.

Marketing executive, Charlotte Wright said: “It’s fantastic to see so much effort put into not only reducing waste but offering animals an extra treat that they may ordinarily not have.

"We ask for rescue nominations through our social media pages, and our customers choose which charity they would like to receive a lovely donation of treats. We think it’s so important because many of our customers own pets who have come from these very rescues."

The Innocent Pet was founded following inspiration from rescue lurcher, Bongo. The company works closely with several charities, including Hounds First, where the family’s second greyhound-lurcher Mash was adopted.

The team is looking ahead to a busy 2019, with the intentions to donate even more treats this year.