In This Issue
Leading German firm acquires Arden Grange
Award-winning pet retailer set to open 20th store
Pet shop thieves spray animals with blue paint 
‘Haunted’ pet shop invites customers to séances
PIF begins work on licensing review and asks for input
Fast-growing UK firm acquires dog treat business
Pets Choice long term lease creates 18 permanent jobs
WHM Pet Group flies the flag for sustainability at PATS
Pet store picks up customer service accolade
Pet supplies business receives retailer award
Grooming added to firm’s global dog services
Butternut Box launches its first-ever veggie meal 
Pet store hosts Britain's first doggy dates diner
Dog walking app launches first funding round 
Pet theft campaigners nominated for top award
Vital Retail Academy courses receive Vetpol accreditation
Get your own copy of Pet Trade Xtra
PIF launches new weekly news digest for members
Wilsons welcomes new national account manager
Fish4Dogs launches new Finest Fish Flakes
No takers for unlucky in love mongrel
Eheim declines to participate at Interzoo
Pandemic Puppies survey launched
IVC Evidensia bolsters learning and development commitment
The best of last week's Pet Trade Xtra
Dragons' Den appearance boosts sales for pet firm
Responsibly sourced pet food is way forward
Lorry containing 4,000 live invasive Prussian carp seized
Raw food business secures £2m 'expansion' funding
Work on pet firm's warehouse expansion underway
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Pet store hosts Britain's first doggy dates diner

 

Dogs (and their owners) queued up outside Jollyes pet store in Runcorn for a blind date at ‘C’est Jollyes’ – Britain’s first doggy dates diner. 

 

Dog lovers tucked into finest recipes and were serenaded with Parisian love songs by a street accordionist. 

 

The canine connoisseurs got to enjoy a three-course dinner featuring a menu from Jollyes Artisan Lifestage range, including Angus beef with sweet potato, venison and salmon, and duck with sweet potato. 

 

The launch of ‘C’est Jollyes’ came ahead of Valentine’s Day when customers were able to take their dogs into their local Jollyes for a free sample of the Artisan Lifestage range. 

 

First to the four-legged table of puppy love was Maisie, a beagle from Liverpool owned by Alix Johnson, who already is prolific on Instagram at @Maisie_thepooch.  She shared her first date with Odie, a Jack Russel owned by Jollyes’ store manager of the year Lynsey Fearns. 

 

“While music may be the food of love, for a Jollyes dog, there’s nothing quite like a bowl of Lifestage treats and good rendition of a Bach melody,” said Phil Turner-Naylor, Jollyes head of marketing.  

 

The launch of C’est Jollyes came in the wake of a survey for Jollyes that showed men need to be on their best behaviour on Valentine’s Day or face a visit to the doghouse. 

 

Women were more likely to ditch their partner than their pet, the research found.

 

Asked about their relationship with their partner and their pet and which one they would ditch first, 53% said they would ditch their partner against 47% who would ditch their pet. 

 

Men were more loyal to their partners, with 63% saying they would ditch their pet and 37% saying they would ditch their partner.

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