Dogs (and their owners) queued up outside Jollyes pet store in Runcorn for a blind date at ‘C’est Jollyes’ – Britain’s first doggy dates diner.
Dog lovers tucked into finest recipes and were serenaded with Parisian love songs by a street accordionist.
The canine connoisseurs got to enjoy a three-course dinner featuring a menu from Jollyes Artisan Lifestage range, including Angus beef with sweet potato, venison and salmon, and duck with sweet potato.
The launch of ‘C’est Jollyes’ came ahead of Valentine’s Day when customers were able to take their dogs into their local Jollyes for a free sample of the Artisan Lifestage range.
First to the four-legged table of puppy love was Maisie, a beagle from Liverpool owned by Alix Johnson, who already is prolific on Instagram at @Maisie_thepooch. She shared her first date with Odie, a Jack Russel owned by Jollyes’ store manager of the year Lynsey Fearns.
“While music may be the food of love, for a Jollyes dog, there’s nothing quite like a bowl of Lifestage treats and good rendition of a Bach melody,” said Phil Turner-Naylor, Jollyes head of marketing.
The launch of C’est Jollyes came in the wake of a survey for Jollyes that showed men need to be on their best behaviour on Valentine’s Day or face a visit to the doghouse.
Women were more likely to ditch their partner than their pet, the research found.
Asked about their relationship with their partner and their pet and which one they would ditch first, 53% said they would ditch their partner against 47% who would ditch their pet.
Men were more loyal to their partners, with 63% saying they would ditch their pet and 37% saying they would ditch their partner.