Arden Grange has unveiled the biggest brand and packaging update in its 30-year history. With the roll-out beginning at the end of the year, the new designs combine a modern, impactful look with familiar heritage elements and reinforce the brand’s promise of 'nutrition without compromise'.

A look rooted in trust, designed for today The packaging refresh mirrors the brand’s journey, maintaining a legacy of trust with progress. The revitalised Masterbrand keeps Arden Grange’s iconic green and familiar logo structure, ensuring instant recognition of the brand mark for loyal customers.

 Clear range design and bold new visuals help pet owners and stockists quickly identify the right product with strong emphasis on the brand’s use of natural ingredients with science-backed benefits. New bespoke pet photography and visual health cues make a stronger impact and connection with customers at point of purchase.

Three tiers of healthy nutrition For the first time, Arden Grange introduces a 3-tier portfolio:

• Daily Nutrition - optimal, natural nutrition to sustain your pet’s overall vitality and wellbeing, every day.
• Advanced Nutrition - gentle natural recipes to support dogs with specific needs at every stage of life, including the brand’s best-selling Sensitive products.
• VetCare - grain free, vet-approved, PARNUT compliant formulas offer tailored support for dogs with diagnosed health conditions, without compromising on the quality, natural nutrition they enjoy.

Each tier uses distinct colour palettes, icons and background patterns for easy range navigation and faster decision-making.

Benefits for pet owners and retailers The tiered structure and stronger on-pack communication were developed following extensive consumer research. These changes deliver clearer shopper guidance in-store, and a stronger story to share with customers – supporting repeat purchase and brand loyalty.

While the design is modernised, Arden Grange has preserved its well-known legacy colours on core products, ensuring familiarity for existing customers. Updates such as better alignment between puppy and adult life-stage diets further simplify the owner journey.

The refresh builds on the successful launch of the VetCare range earlier this year and represents another important milestone in the Arden Grange story.

“The fantastic response to our VetCare launch has confirmed just how much pet owners value our commitment to natural ingredients, product quality, transparency, and trust. This brand refresh marks the next exciting chapter for Arden Grange – giving our products a modern, stand-out look while staying true to our longstanding mission of delivering nutrition without compromise,” said Robert Craig, Managing Director.

The new packaging will begin appearing in stores and online at the end of the year, followed by a consumer facing campaign designed to raise awareness of the Masterbrand evolution.

With further innovations on the horizon, Arden Grange is set to remain a must stock brand for retailers in 2025 and well into the future.