Cat and dog brands triumphed at last night’s Product of the Year awards ceremony hosted by comedian Patrick Kielty at the Sheraton, Park Lane, London.

Mars Petcare was awarded for its Whiskas Pure Delight cat product range and Harringtons, who believe in ‘Natural for All’, also picked up an award for their innovative Just 6 dog food.

Both products are made without artificial additives, a trend echoed across many of the winners in this year’s award. Petcare is no exception. Research conducted by Product of the Year in November last year revealed more than one-third of UK consumers (35%) are more likely to choose products that have a positive impact on health and well-being.

The products were among the year’s most innovative products with the winners chosen by more than 10,000 consumers, Product of the Year is the UK’s biggest survey of product innovation and widely recognised as one of the industry’s most influential awards.

Conducted in association with Kantar, the world’s leading research group, the winners represent key consumer wants and changing habits – a unique barometer of consumer behaviour and current trends.

“Just 6 is a premium tier of the Harringtons brand and delivers on our market research that pet owners felt a limited ingredient diet would give them the necessary product confidence and transparency.  Just 6 is all about limited, natural, recognisable ingredients," said Dan Reeves, Harringtons, Marketing Manager.

“The distinctive black packaging is also another first for the brand and raises its status to a more premium position as well as attracting the shopper as they make their way down the pet food aisle. We’re delighted this new range has received such a powerful consumer endorsement and been voted a winner in the 2020 Product of the Year Awards.”

As well as taking home the much-coveted Product of the Year trophy, the winners also have the right to display the iconic red logo which is responsible for an increase in sales from between 10 and 15%.

“Innovation is often about those smart, small incremental improvements that have a disproportionately big impact on our lives,” said Mike Nolan, CEO, Product of the Year.

“All of the 2020 Product of the Year winners are boldly treading new ground, pushing the edges to help shape a future that is healthier, more responsible and just that little bit easier - innovations that are a direct response to the needs of today’s consumer. Congratulations to all the winners

Full list of 2020 Product of the Year winners across 44 categories:

• Bladder Weakness, Always Discreet Liners to Go, Procter & Gamble
• Baby & Toddler Meals, Cow & Gate First Spoons Carrot, Danone Specialised Nutrition
• Baby Cereal, Cow & Gate Banana Wholegrain Porridge with Buckwheat, Danone Specialised Nutrition
• Cakes & Biscuits, Cadbury Dairy Milk Slices, Premier Foods
• Cat Food, Whiskas Pure Delight, Mars Petcare Ltd
• Cereal, W.K.Kellogg Plant Protein, Kellogg’s
• Coffee, NESCAFÉ Azera Coffee Bags, Nestlé UK
• Coffee pods, Costa Coffee Signature Blend Lungo Nespresso® Pod, All About Food Ltd
• Convenience Food, Heinz Creationz, Kraft Heinz
• Dairy, Lurpak Butterbox, Arla Foods
• Dairy Alternatives, NESCAFÉ Gold Dairy Alternative Lattes, Nestlé UK
• Dog Food, Harringtons Just 6, Inspired Pet Nutrition
• E-Cigarette, Vype ePod, British American Tobacco
• Feminine Care, Always Ultra InstantDry, Procter & Gamble
• Flavouring & Seasoning, Paxo Bake in a Tray Stuffing, Premier Foods
• Food Kit, Sharwood's Katsu Curry Wrap Kits, Premier Foods
• Formula Powder, Cow & Gate Growing Up Milk Powder, Danone Specialised Nutrition
• Formula RTD, Aptamil Follow-On Milk Advanced Liquid with Pronutra, Danone Specialised Nutrition
• General Cleaning, Cif ecorefill range, Unilever
• General Household, Astonish Oven & Grill Cleaner & Sponge, Astonish
• Health & Beauty, Bio-Oil Dry Skin Gel, Omega Pharma
• Health Nutrition, Optimum Rocky Road Protein Bar, Glanbia Performance Nutrition
• Healthy Drinks, Honest Classic & Pink Lemonade, Coca-Cola
• Household Paper, Plenty Hand Towels, Essity Hygiene Products UK Ltd
• Hybrid Mattress, Simba Hybrid® Mattress, Simba Sleep
• Indulgent Treat, M&M's Bars, Mars Wrigley
• Kids Food, White Choc Coco Pops, Kellogg's
• Laundry Additives, Vanish Gold Stain Oxi Action Removal Gel, Reckitt Benckiser
• Laundry Detergent, Surf Coconut Bliss Liquid Detergent, Unilever
• Mattress, Casper Essential Mattress, Casper
• Meat Free, Richmond Meat-Free Sausages, Kerry Foods
• Men's Razor, Gillette SkinGuard Sensitive Razor, Procter & Gamble
• Sauce, Loyd Grossman No Added Sugar Bolognese, Premier Foods
• Snack Pot, Loyd Grossman Pasta Italia Pots Range, Premier Foods
• Snacks, Mr Kipling Reduced Sugar Slices, Premier Foods
• Sparkling Wine, O'jos Spritz, Concha y Toro
• Teeth Whitening Kits & Strips, Wisdom Intense White Teeth Whitening Strips, Wisdom Toothbrush Ltd
• Toilet Tissue, Cushelle Ultra Quilted, Essity Hygiene Products UK Ltd
• Toothpaste, Oral-B Gumline Purify Toothpaste, Procter & Gamble
• Water, Aquarius Lemon & Aquarius Lime, Coca-Cola
• Whitening Toothpaste, Oral-B 3D White Luxe Blast Toothpaste, Procter & Gamble
• Wipes, Cheeky Panda Wipes, The Cheeky Panda
• Women's Razor, Venus Extra Smooth Sensitive, Procter & Gamble
• Zero - No Sugar Drink, Diet Coke Twisted Strawberry and Exotic Mango, Coca-Cola.