Known in the trade as ‘Mr Ferplast’, Karl Davies has stepped away from the business after 30 years, handing over to his daughter Emily, who has taken up the role of UK branch director for the Italian-owned company.

Karl started his career in the pet trade 35 years ago with TFH, moving to Ferplast in 1994, originally as an area sales manager. He has seen the company through many changes and stages of growth to where it is today, with nearly 4,000 pet accessories available.  

Emily's pet career started with Fish4Pets, working in the customer service department then later the marketing team. Following brief stints with a law firm and coffee company, she joined Little BigPaw, an up-and-coming pet food brand at the time, as a sales and marketing manager. In 2018 she joined Ferplast, looking after customers across the Midlands and handling office administration. 

Emily will be looking to grow Ferplast's brand presence in the UK, particularly focusing on supplying more of the independent pet trade. 

Karl will initially support Emily for one day a week until September while looking for a small part-time job outside the pet industry. He intends to spend his new found spare time supporting Kidderminster Harriers and visiting Bewdley Brewery.

Ferplast will be launching several new products throughout 2025 and supporting independent customers with a quality product offering, monthly promotions, and dedicated area sales managers on hand to provide customers with assistance. 

Contact Emily with all trade enquiries via emily.davies@ferplast.com or 07769 740300.