To tie in with the release of the new Star Wars film The Last Jedi, Pooch & Mutt has launched a tongue-in-cheek marketing campaign featuring cute dogs dressed up as some of the best-known Star Wars characters to promote Pooch & Mutt's Junk-Free dog chews.

The 'Star Paws' campaign includes a doggy-Darth Vader promoting duck chews with the slogan "Welcome to the duck side" and wise words from a yappy-Yoda; "May the pork be with chew".

Pooch & Mutt founder, Guy Blaskey says: "There are a small bunch of rebels fighting against a dominating and controlling 'empire'.

"The rebels have little to work with in comparison to the opponents that they are fighting against, but they have the knowledge that they are doing the right thing and that they are working to provide happier and better lives for others.... but enough about the what's going on in the pet industry. This campaign is about Star Wars."

To see more of the campaign imagery follow Pooch & Mutt on instagram.com/poochandmutt or facebook.com/poochandmutt