With one in three UK dogs now deemed clinically obese it’s plain to see that the fallout of ill-informed human eating and snacking decisions isn’t simply confined to human families. 

Spiralling veterinary bills, inadequate ‘walking regimes’ and inappropriate snacking are all playing a part in the inevitable growth of ‘pooch paunches’.

Fortunately January is that ‘healthier living’ time of year when pet owners not only reassess their eating habits, but those of their four-legged friends – a time of year when the award-winning Cotswold RAW operation traditionally enjoys its greatest surge of ‘raw’ enquiries.

Co-founder Mark Lewis said: "We applaud the commitment of National Obesity Awareness Week (January 8-14) to encourage humans to reassess their dietary habits at the start of the year but feel this open-minded outlook should be extended to the 26% of UK households that include a dog. 

"Our commitment remains one of converting dog owners from bland, dry  meal solutions to balanced, complete meal plans made with best-in-class British ingredients."

With this in mind Cotswold RAW will be championing a number of reduced price ‘starter pack’ offers over the coming weeks via its online shop (www.cotswoldraw.com) to encourage trial and the ‘healthy debate.’

Cotswold RAW actively embraces New Year, New Dog thinking!  Why should dietary detoxing be confined to humans?  It’s worth remembering that Cotswold RAW sits at the vanguard of modern pet food thinking mirroring the growing commitment among human orientated foods to: local sourcing, beneficial superfoods (turmeric), small batch production and raw thinking outlook that rejects vitamin and mineral sapping heat treatments.