In This Issue
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
Merry Christmas to all Pet Trade Xtra readers
A genuinely pro-business approach from government would make a huge difference in 2026
Suppliers need to support our bricks and mortar shops
Export trade barriers continue to be a challenge
The prestigious PIF Awards crowned 27 winners in 2025
PetQuip Awards recognised outstanding achievements
My Three Cats expands to Blackpool as demand for feline-only care continues to rise
Doodlebone launches Trendy Tails – the collection that takes everyday to the next level
We.pet launch ‘Choo’ a new natural chew for dogs
Christmas cheer or canine crisis? How to avoid a dog bite during the festive season
Charity Recipient of Ricky Gervais Donation Warns of Dog Abandonment Before Christmas
PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme
Get your own copy of Pet Trade Xtra
Christmas came early for CSJ owner
The Nutriment Company strengthens Benelux footprint with the acquisition of Antos
The best of last edition of Pet Trade Xtra
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Pet business owner excels as a young entrepreneur
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Frozzys expands award-winning Yogurt Squeeze range
Waita Pets' Freeze-Dried Complete Food now available
EzyDog UK launches heavy-duty adjustable dog seatbelt
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
What will be the next bestsellers?
New Product Award winners set for success in 2026
The Muzzle Movement trailblazes with innovative products
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EzyDog UK launches heavy-duty adjustable dog seatbelt

 

EzyDog has launched its newest travel safety accessory – the Heavy-Duty Adjustable Dog Seatbelt. It's designed to bring professional-grade, and law-compliant restraint to everyday dog travel. 

The Heavy-Duty Adjustable Dog Seatbelt has been engineered to meet the demands of safe, comfortable travel with dogs of all breeds. Key features include:

  • Robust automotive-grade webbing: made from genuine seat-belt style webbing for excellent strength and durability in vehicle environments.
  • Adjustable length: allows the belt to be adapted to the vehicle and to give the dog an appropriate range of safe movement.
  • Simple “click-in” mechanism plugs directly into the car’s seatbelt socket, then attaches to the dog’s harness, or the D-ring of an EzyDog harness, to minimise driver distraction and hold the dog securely.
  • Travel-ready: a smart, clean solution that integrates into the vehicle’s back seat rather than adding bulky aftermarket fixtures.
  • 7075 Aluminium Swivel Carabiner featuring an auto-lock safety gate for maximum security.
  • Hardened Steel Seat Buckle Clip to create a secure, reliable connection via your car’s seatbelt plug

In short, the Heavy-Duty Adjustable Dog Seatbelt offers dog owners a practical, reliable way to keep their pet safely restrained in the car, reducing risk and promoting better behaviour in transit. 

 

With increasing consumer focus on pet travel safety and regulatory interest in animals in vehicles, pet retailers and accessory specialists are looking for quality, trusted solutions.

 

The EzyDog Heavy-Duty Adjustable Dog Seatbelt brings a premium, performance-led product into this marketplace, offering:

  • A strong value proposition: differentiating on build quality and materials compared with generic dog car-leash products.
  • Margin opportunity: an accessory that complements harness and travel-gear portfolios and encourages cross-selling of travel-safety bundles.
  • Credibility: EzyDog’s long heritage in dog-gear design positions the brand as a specialist supplier in the pet travel category.
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